Arts, Culture or Sport Campaign
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, culture or sport sectors, as well as those that promote an arts, culture or sport service, product or initiative in any sector.
Entries must relate to work carried out between January 2018 and February 2019 – judging will be focused on this timeframe.
The entry submission must consist of no more than 1,000 words and must address the following criteria:
- Brief and objectives
Note: This section is not scored by the judges
- The idea, research and planning
- Strategy, tactics, creativity and innovation
- Measurement and evaluation
Note: The inclusion of AVEs will result in a score of zero for this section of criteria.
- Budget and campaign impact
Note: Failure to include budget figures will result in a score of zero for this section of criteria; per head/reach figures alone will not be accepted.