Entries must relate to work carried out between January 2018 and February 2019 – judging will be focused on this timeframe.

The entry submission must consist of no more than 1,000 words and must address the following criteria:

  • Brief and objectives
    Note: This section is not scored by the judges
  • The idea, research and planning
  • Strategy, tactics, creativity and innovation
  • Delivery
  • Ethical considerations, including how the campaign has abided by the CIPR Code of Conduct, ASA Regulations, the CAP Code and Google guidelines
  • Measurement and evaluation, including the outcomes achieved via organic and paid-for activity
    Note: The inclusion of AVEs will result in a score of zero for this section of criteria.
  • Budget and campaign impact, including payments such as gifts and/or experiences in-kind, and influencer expenses
    Note: Failure to include budget figures will result in a score of zero for this section of criteria; per head/reach figures alone will not be accepted.