This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.
Entries must relate to work carried out between January 2018 and February 2019 – judging will be focused on this timeframe.
The entry submission must consist of no more than 1,000 words and must address the following criteria:
- Brief and objectives
Note: This section is not scored by the judges
- The idea, research and planning
- Strategy, tactics, creativity and innovation
- Measurement and evaluation
Note: The inclusion of AVEs will result in a score of zero for this section of criteria.
- Budget and campaign impact
Note: Failure to include budget figures will result in a score of zero for this section of criteria; per head/reach figures alone will not be accepted.