Entries must relate to work carried out between January 2018 and February 2019 – judging will be focused on this timeframe.

The entry submission must consist of no more than 1,000 words and must address the following criteria:

  • Explanation of issue/crisis and objectives
    Note: This section is not scored by the judges
  • Research, planning and strategy
  • Delivery of tactics, creativity and innovation
  • Demonstrate how negative impacts were avoided, positives achieved and improvements made
  • Measurement and evaluation
    Note: The inclusion of AVEs will result in a score of zero for this section of criteria.
  • Budget and campaign impact
    Note: Failure to include budget figures will result in a score of zero for this section of criteria; per head/reach figures alone will not be accepted.