Entries must relate to work carried out between January 2017 and February 2018 – judging will be focused on this timeframe.

The entry submission must consist of no more than 1,000 words and must address the following criteria:

  • Brief and objectives
  • Rationale behind campaign, including research and planning
  • Strategy and tactics, including creativity and innovation
  • Implementation of tactics
  • Measurement and evaluation
    Note: Inclusion of AVEs will result in a score of zero for this section of criteria.
  • Budget and cost effectiveness
    Note: Failure to include budget figures will result in a score of zero for this section of criteria; per head/reach figures alone will not be accepted.

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Find out more on what the judges are looking for in this category.