Andy Smith is an experienced communications professional, with far too many years in financial services PR!

In this time, he has led campaigns for leading financial services companies, both from in-house teams and at agencies. This includes award-winning campaigns for Scottish Widows, Alliance & Leicester, Direct Line, Unbiased.co.uk and the Prudential.

Since joining Santander, he has overseen the integration of the Abbey, Alliance & Leicester and Bradford & Bingley brands and the rebranding to Santander, plus led the external narrative of Santander as a scale challenger in UK banking.