Magnus Carter is a consultant on reputational risk and crisis communications, and a CIPR trainer.

He previously worked as a journalist, mainly in broadcast news and current affairs. He founded Mentor Consultancy in 1998, retiring as its Chairman in 2015. In that role, he provided crisis advice and training for corporate, public, and third sector organisations.

He now works mainly with two big law firms, advising their clients on reputational issues.