Rachel founded Shine in 1998 with a vision of building an agency where everyone was encouraged to do just that. Shine won over 100 business and industry awards, including The Sunday Times Best Small Companies to Work For.

She is passionate about entrepreneurship and people development – qualities that have led her to co-found six award-winning agencies.

In 2016, Rachel led Shine into a new era when it merged with The Academy, becoming Chairman in the process.