Shortlist announcement videos

With thanks to sponsor Spiked Media.

Full shortlist

01. Corporate and Business Communications Campaign – sponsored by 3GEM

  • 3 Monkeys Zeno and Hitwise
    Using Clean Living to sell data expertise
  • Cohn & Wolfe and Barclaycard
    Celebrating 10 years of Contactless Payments
  • Headland Consultancy
    McColl’s Retail Group
  • Red Consultancy and Rackspace
    The Cost of Cloud Expertise
  • Vodafone Group
    ReConnect: World’s biggest recruitment programme for career-break women
  • Withpr and Cardtronics
    Britain At Risk Of Cash Deserts

02. Internal Communications Campaign – supported by CIPR Inside

  • CYBG
    A truly remarkable second year as a PLC
  • H&H and Haringey Council
    Haringey’s future: We’re in it together
  • Home Office
    We are Border Force Heathrow
  • Metropolitan Police Service
    Spot It to Stop It
  • scarlettabbott and Aviva
    Big Koru Conversations
  • University of the Arts London
    Big Welcome

03. Consumer Relations Campaign – sponsored by 3GEM

  • Fever PR and NOW TV
    Getting Grimey For The Walking Dead
  • Lucre
    BIC Write and Shine
  • One Green Bean
    Cheap Thrills from Poundland
  • Ready10
    Bale’s Bust: recreating THAT statue for Paddy Power
  • Smarts Communicate and Bushmills Irish Whiskey
    Bushmills x Lowden
  • Taylor Herring
    ‘Spin Cycle’ – The Launch of Samsung QuickDrive

04. Public Sector Campaign

  • Driver & Vehicle Standards Agency
    Changes to the driving test
  • Medicines and Healthcare Products Regulatory Agency
    #FakeMeds
  • Surrey Police
    Policing Matters – Tackling non-policing, contact-centre demand
  • Tin Man and The Institution of Engineering and Technology
    #ISeeMore
  • Umpf, The Right Agency and NHS Health Education England
    #NHyeS
  • University of Cambridge
    Breaking the Silence

05. Corporate Social Responsibility Campaign

  • BT
    Fighting Cancer Together SU2C 2017
  • Direct Line
    Shotgun
  • Iceland Foods
    #TooCoolForPlastic
  • Loughborough University
    Spit Happens
  • Rolls-Royce Motor Cars
    The Biggest Unveil for the Smallest Rolls-Royce
  • Santander and Cow PR
    Phish & Chips

06. Public Affairs Campaign

  • Battersea Dogs & Cats Home
    Five Year Sentences For Animal Cruelty
  • Interel UK and Dogs Trust
    Stop Puppy Smuggling
  • Nexus
    Winning funding for an essential new Metro fleet
  • Royal College of Nursing
    Nursing Pay: #ScraptheCap
  • Third City and The ABI
    #IPTsUnfair
  • Vision Express
    Eye Tests Save Lives

07. Not-for-Profit Campaign

  • Farm Safety Foundation
    Mind Your Head
  • Help for Heroes and Polymedia
    Facing it Together
  • Interel UK and Dogs Trust
    Stop Puppy Smuggling
  • Meningitis Research Foundation
    One Life One Shot: Preventing deadly meningitis
  • Tin Man and WaterAid
    Buckets of Hope
  • University of Cambridge
    Breaking the Silence

08. Healthcare Campaign – sponsored by 3GEM

  • British Lung Foundation
    Listen to your lungs
  • Cohn & Wolfe
    Tabatha: The Think.Act.Breathe Chatbot
  • Ketchum and Samsung
    Go Beyond Fitness
  • Medicines and Healthcare Products Regulatory Agency
    #FakeMeds
  • Red Consultancy
    @DangerousSnail25 has a secret…
  • Slimming World and RSPH
    The impact of upselling on weight gain #justthisthanks

09. Integrated Campaign

  • Barclaycard
    Grab+Go
  • Direct Line for Business and Citigate Dewe Rogerson
    Signature Styles for Success
  • Help for Heroes and Polymedia
    Facing it Together
  • Taylor Herring
    ‘Spin Cycle’ – The Launch of Samsung QuickDrive
  • The AA
    Designated Driver
  • Virgin Holidays
    Bringing you Saturday Night Takeaway

10. International Campaign

  • Institution of Occupational Safety and Health (IOSH)
    No Time to Lose – Silica Phase
  • Ketchum and Libresse
    #BloodNormal
  • Manifest
    BrewDog – Bar on the edge
  • Smarts Communicate and Bushmills Irish Whiskey
    Bushmills x Lowden
  • The Sage Group
    Regulatory Impact Review: Breaking Barriers for Global Productivity
  • Vodafone Group
    ReConnect: World’s biggest recruitment programme for career-break women

11. Transport or Automotive Campaign

  • Brazil
    Dash Cam Shock Horror
  • Frank
    ŠKODA – The Reconnect Project
  • Fugu
    Putting cycling at the heart of Brighton
  • markettiers
    First electric London black cab launch
  • Smarts Communicate and Hertz (Europe)
    World’s First Colouring-In Car
  • Taylor Herring
    mytaxi: ‘The Knowledge+’ Creating London’s 4th Emergency Service

12. Low Budget Campaign – sponsored by 3GEM

  • Beattie Communications Group
    vue’s ‘Best Seat in the House’
  • Big Brand Ideas & Trunk
    Using the C-Word to help save lives
  • British Heart Foundation
    CPR Campaign
  • Macmillan Cancer Support
    Launch of Macmillan’s Digital Nurse
  • One Green Bean
    Cheap Thrills from Poundland
  • Slimming World and RSPH
    The impact of upselling on weight gain #justthisthanks

13. STEM Campaign

  • Cow PR and EngineeringUK
    Look Up To The Stars
  • Red Consultancy
    Pretty Curious: Inspiring teen girls to pursue STEM
  • Red Consultancy and Rackspace
    The Cost of Cloud Expertise
  • Stone Junction and Renishaw
    Not just the poor relative
  • Tin Man and The Institution of Engineering and Technology
    #ISeeMore
  • Tin Man and The Institution of Engineering and Technology
    Portrait of an Engineer

14. Arts, Culture or Sport Campaign

  • Channel 4 Press & Publicity and Console PR
    The Great British Bake Off
  • Hull City Council
    Ferens Art Gallery, Hull
  • Ready10
    Bale’s Bust: recreating THAT statue for Paddy Power
  • Ready10
    Jonathan Rea (almost) wins BBC Sports Personality
  • Renfrewshire Council
    Paisley for UK City of Culture 2021
  • Richmond & Towers and The Postal Museum
    Launching The Postal Museum and Mail Rail

15. Travel, Leisure or Tourism Campaign

  • Catapult PR
    Champion For a Day
  • Clarion
    Bricktacular News Generation for Legoland
  • Cohn & Wolfe
    The Inflatable Sanctuary
  • Mischief PR and National Trust
    Born To Be Wild
  • One Green Bean and Virgin Holidays
    Come Back Darling
  • Taylor Herring
    ‘Flybraries’ for easyJet

16. Construction, Property or Infrastructure Campaign

  • Cascade Communications
    Old Southwark Fire Station
  • Gleeds
    Global Challenge 2017
  • Havas PR UK
    Armitage Shanks: #celebrate200
  • Kier Group
    Shaping Your World
  • Macmillan Cancer Support with Benchmarx Kitchens and Joinery, ISG, Selco, Topps Tiles, Travis Perkins and Wolseley
    Just Say the Word – Let’s Break Down Walls
  • Real Estate Management UK
    Making time for London with #ShardLights

17. Education Campaign – sponsored by OnePoll

  • drp and Barefoot Computing
    New Term Survival Guide
  • Imperial College Business School
    Connecting academics with the media
  • Keele University
    The #KeeleDifference
  • Loughborough University
    Spit Happens
  • Tin Man and The Institution of Engineering and Technology
    #ISeeMore
  • University of Cambridge
    Breaking the Silence

18. Best Use of Media Relations

  • British Library
    Harry Potter: A History of Magic, British Library
  • Channel 4 Press & Publicity and Console PR
    The Great British Bake Off
  • Cohn & Wolfe
    The Inflatable Sanctuary
  • Headland Consultancy
    eToro: from zero to crypto hero
  • NFU Mutual
    Rural Crime Now
  • Stand Agency and Anchor Trust
    Standing Up 4 Sitting Down

19. Best Use of Digital – sponsored by Vuelio

  • Cohn & Wolfe
    Tabatha: The Think.Act.Breathe Chatbot
  • Facebook with The National Gallery and Van Gogh Museum
    Sunflowers 360
  • Frank
    MyVoucherCodes.co.uk – #MonsterDiscounts
  • jamjar PR and Cwm Taf University Health Board
    #JoinCwmTaf
  • markettiers
    Made for Trade Live
  • Smarts Communicate
    Diageo Bar Academy

20. Best Use of Social Media

  • Big Brand Ideas & Trunk
    Nextbase ‘Bad Drivers’
  • Cohn & Wolfe
    Tabatha: The Think.Act.Breathe Chatbot
  • JAMpr
    Creating a buzz about PPI
  • JAMpr
    Getting festive with Transport for Greater Manchester
  • Kazoo PR and Bethesda Softworks
    Not A Mimic: Launching Prey
  • Smarts Communicate
    Harp & The Ulster Fry

21. Best Use of Content

  • Frank
    MyVoucherCodes.co.uk – #MonsterDiscounts
  • Kier Group
    Shaping Your World
  • One Green Bean and Virgin Holidays
    Attitude Awards Sponsorship
  • Red Consultancy
    Pretty Curious: Inspiring teen girls to pursue STEM
  • Third City and The ABI
    #IPTsUnfair
  • Wrexham County Borough Council
    Wrexham Council News Blog

22. Best Event

  • Hartmann House
    Jersey Style Awards 2017
  • Hill+Knowlton Strategies
    E.ON: Shot of summer
  • Loughborough University
    Spit Happens
  • Natural History Museum
    Re-launching the Iconic Hintze Hall
  • Smarts Communicate
    Diageo World Class Bartender of the Year Final
  • Tin Man and WaterAid
    Buckets of Hope

23. Issues, Crisis or Reputational Management

  • Borough Market
    Response to London Bridge terror attack
  • Greater Manchester Police
    Managing Manchester’s darkest hour
  • Hill+Knowlton Strategies
    Big Battery Hunt
  • Metropolitan Police Service
    Crisis response to terror attacks
  • NHS North of England Commissioning Support and North East and North Cumbria Urgent and Emergency Care Network
    A regional NHS response to the international cyber-attack
  • Stripe Communications and A.G. Barr
    Managing the Sugar Tax

24. Best Publication

  • AB and Royal Mail
    Keeping the nation’s posties informed and engaged
  • International Baccalaureate and Haymarket
    IB World
  • Manchester Metropolitan University and Intelligent Conversation
    Met Magazine: A masterclass in brand journalism
  • Network Rail and beetroot
    Network magazine
  • QuoLux, Target and Design Sanctuary
    Leading magazine: a meeting of inquiring minds
  • Western Power Distribution
    Powerlines

25. Outstanding Young Communicator

  • Christopher Bone MCIPR
    Hay Festival
  • Jade Byrne Chart.PR, MCIPR
    Provident Financial
  • Kelly Baker
    FleishmanHillard Fishburn
  • Lizzie Earl
    Munch
  • Martyna Stepien MCIPR
    Zurich Insurance
  • Melisaan Agar-Hutton MCIPR
    smith+henderson

26. Outstanding Independent Practitioner

  • Amy Jackson MCIPR
    Oxtale
  • Bridget Aherne MCIPR
    Bridget Aherne Communications
  • Chris Love Chart.PR, FCIPR
    Love PR
  • Rachel Picken Chart.PR, MCIPR
    Agile PR

27. Outstanding In-House Public Relations Team

  • Direct Line Group
  • English Heritage
  • Loughborough University
  • N Brown Group
  • The AA
  • Zurich Insurance

28. Outstanding Specialist Public Relations Consultancy – sponsored by Reuben Sinclair

  • BLUE Communications
  • Chameleon
  • CIB
  • Gong Communications
  • Meantime Communications
  • Teamspirit

29. Outstanding Small Public Relations Consultancy

  • Aberfield Communications
  • iseepr
  • Missive
  • Ready10
  • Talker Tailor Trouble Maker
  • Tin Man

30. Outstanding Mid-Sized Public Relations Consultancy – sponsored by 3GEM

  • CIB
  • firstlight public relations
  • Manifest
  • Smarts Communicate
  • Third City
  • WA Communications

31. Outstanding Large Public Relations Consultancy – sponsored by Kantar Media

  • Headland Consultancy
  • Instinctif Partners
  • The PHA Group