We’re thrilled to announce the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2017. Click on the links below to view the winning entries.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the ‘Batch Download’ link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: “PRide17” (case sensitive).
  3. Select which images you wish to download.

Note: All case studies are in PDF format and open in a new window.

Internal Communications Campaign

Gold winner:

  • Sovereign Housing Association
    Together, we make a differenceA great example of how effective communication techniques were used to communicate to the workforce. A well planned and creative strategy which resulted in high levels of employee engagement. The collaboration between the two communications teams resulted in a smooth transitional period, borne out by the positive feedback from members of staff.Case study

Silver winner:

  • The Survey Initiative and Vimto
    Bringing Vimto Values to the Workplace

Finalist:

  • Flagship Group and Borne
    Bob launch

 Consumer Relations Campaign

Gold winner:

  • Cirkle
    Mr Kipling ‘Bou-Cake’The campaign illustrated good use of research which directly influenced the creative approach taken and supported by clear campaign strategy. The result was a PR campaign which succeeded in exceeding all of its KPIs and ensured the Mr Kipling brand stood out in the highly competitive Valentine’s marketplace through its highly effective campaign delivery.Case study

Silver winner:

  • Big Wave PR and Remembrance Travel
    D Day Veterans Return to the Beaches

Finalists:

  • Pier Marketing
    East of England Co-op Sourced Locally Fortnight
  • Pier Marketing
    Spirit Yachts
  • Plain Speaking PR
    intu Chapelfield: Faces of the Fash Pack
  • To The End, Further and Adrian Flux
    Driverless Cars: The World’s first Insurance Policy

Public Sector Campaign

Gold winner:

  • Norfolk County Council
    No more lonely days in NorfolkThis was a strong entry based on good research; it effectively demonstrated a well executed campaign delivered on a small budget across a number of other local partners.Case study

Silver winner:

  • Norfolk Constabulary
    Make The Right Call

Finalist:

  • Environment Agency
    East Coast Surge – East Anglian team ‘Thinking Big, Acting Early, Being Visible’

Community Relations Campaign

Gold winner:

  • NNUH
    Dementia Information and Advice Fayre Campaign  #NNUHDAW2017The judges were particularly impressed with the collaborative approach undertaken by the campaign which clearly helped to forge greater links and engagement with a number of community groups. Effective planning and creativity were clearly demonstrated in this campaign, particularly through the use of the bunting idea. The result was a well-planned and executed campaign which was delivered at minimal cost.Case study

Not-for-Profit Campaign

Gold winner:

  • Big Wave PR and Remembrance Travel
    Returning D Day Veterans to NormandyA well thought out, planned and executed campaign, resulting in clear and quantifiable results. The detailed and well-structured strategy, lead to the successful delivery of the campaign on a small budget.Case study

Silver winner:

  • Prominent PR and Will Aid
    Where there’s a Will, there’s a way!

Finalists:

  • CJAM Group
    Don’t Chance it, Check it – TyreSafe
  • University of East Anglia (UEA) and UEA Students’ Union
    @UEAgighistory

Healthcare Campaign

Gold winner:

  • NNUH
    Proud to be an NNUH Flu Fighter!This was a highly effective communications campaign which successfully implemented some effective and innovative ways of engaging with staff, including good use of video. The resulting activity not only helped to draw attention to a serious issue facing employees in the NHS, but also generated a significant increase in participation compared with previous years.Case study

Integrated Campaign

Gold winner:

  • Plain Speaking PR
    Dipple & Conway: Norwich Fashion Week 2017This campaign was a good example of how effective communication techniques were embraced to help an independent, family-run business stand out and engage with audiences in a competitive marketplace.Case study

Silver winner:

  • University of Bedfordshire
    Graduate as a Professional: Clearing 2016

Low Budget Campaign

Gold winner:

  • Prominent PR and British Baby Box
    Bold approach with basic budget results in big baby brand boostThis clever campaign impressed the judges with its effective use of social media, excellent coverage and great links with key targets – bloggers and supermarkets.  It demonstrated how to develop and deliver an effective campaign on a small budget and was able to use a topical news issue to great effect, with clear evidence of its success.Case study

Silver winner:

  • Norfolk County Council
    No more lonely days in Norfolk

Finalists:

  • Plain Speaking PR
    intu Chapelfield: Faces of the Fash Pack
  • University of Bedfordshire
    Graduations Summer 2016

Arts, Culture or Sport Campaign

Gold winner:

  • Promote PR
    England Athletics, RunTogetherThe judges felt that this campaign was very impressive across all elements – a clear strategy, effective planning and great creativity, followed by effective execution.  With accurately allocated costs, demonstrating a very cost effective campaign, the results and evaluation demonstrated clear success; a smart and well executed campaign which delivered strong results.Case study

Silver winner:

  • Dacorum Borough Council
    Get Set Go Dacorum (GSGD)

Construction, Property or Infrastructure Campaign

Gold winner:

  • Luminescence
    Clear Architects: Property PRThis is a clever campaign that took a distinguishing factor from the client and used it to address a wider national issue, to great effect.  A great range of editorial resources were provided, making it easier for the media and this resulted in some high profile coverage across trade, consumer and national media – a great campaign!Case study

Education Communications Campaign

Gold winner:

  • University of Bedfordshire
    Graduate as a Professional: Clearing 2016Based on sound research and planning, this campaign was clear in its strategy, tactics and objectives.  The judges were impressed with the range of activities undertaken and tactics used, and the clear link to the campaign’s strategy.  Overall a highly successful campaign evidenced by clear evaluation and measurement.Case study

Silver winner:

  • Athene Communications and Abbey College
    Abbey College

Regional Campaign of the Year

Gold winner:

  • Pier Marketing
    East of England Co-op Sourced Locally FortnightThis was a good entry with a clear strategy which achieved impressive results. The campaign’s central message was to promote the importance of shopping locally and to increase sales of Sourced Locally products in East of England Coop stores. Judges were impressed with the quality and scale of media reach which included substantial national as well as regional coverage. The tactics were well planned and delivered with effective use of research and calendar dates to create media interest. The evaluation and measurement included evidence of the campaign’s direct impact on sales as well as coverage achieved.Case Study

Silver winner:

  • Athene Communications and Addison Lee
    Your Journey Starts Here

Best Use of Media Relations

Gold winner:

  • Promote PR
    England Athletics, RunTogetherThis was a very competitive category however the RunTogether campaign was able to break away from the pack and win Gold. The entry demonstrated excellent results not just in terms of media coverage generated, but also for the significant increase in participation targets. This campaign was highly effective in using hard-hitting research findings and relevant ambassadors to deliver a story with very strong media appeal.Case study

Silver winner:

  • Playtime PR and Worlds Apart – SelfieMic
    UK Launch of SelfieMic

Finalists:

  • Fearless PR
    Celebrating 50 Years of Playboy Club London Bunny
  • Pier Marketing
    East of England Co-op Sourced Locally Fortnight
  • Pier Marketing
    Spirit Yachts
  • Playtime PR, markettiers and BBC Worldwide
    Hey Duggee & National Hugging Day

Best Use of Social Media

Gold winner:

  • Twelve PR
    CANvenient Bites with Canned Food UKThis was another hotly contested category but this campaign demonstrated a comprehensive and effective strategy which achieved widespread engagement and strong results. The campaign successfully tapped into the trend for cookery shows and the use of celebrity ambassadors and video throughout was highly effective. Judges were impressed with the campaign’s creativity and overall reach.Case study

Silver winner:

  • South Central Ambulance Service NHS Foundation Trust
    Road Safety Week 2016

Finalists:

  • Lantern PR and Greater Anglia
    #RailAdventure social media campaign
  • Mobas
    The Big Tick Project
  • University of East Anglia (UEA) and UEA Students’ Union
    @UEAgighistory

Best Event

Gold winner:

  • Big Wave PR
    Papa John’s Pizza Woolly Jumper MasterpieceThis campaign delivered good results and showed the value of a strong charity partnership and a classic PR stunt. This entry demonstrated good targeting and robust research to develop an effective plan of activity. Judges liked the idea of recreating the nation’s favourite pizza with woolly jumpers to support Save the Children’s Christmas Jumper Day. This was a creative stunt that worked well and led to numerous sampling opportunities. The campaign demonstrated that it had a wide reach and the figures on donations achieved and uplift in sales were impressive.Case study

Outstanding Young Communicator

Gold winner:

  • Abi Gagen MCIPR
    Prominent PRThe judges were impressed with Abi’s passion for public relations and her obvious appetite for learning and desire to share this with others. She clearly demonstrated a breadth of communication skills, from understanding audiences through to managing internal stakeholder expectations. Abi evidenced grit and determination in the complex delivery of a mayoral electoral communications campaign, set within a challenging and politically-charged environment.Case study

Finalist:

  • Catie Allwright MCIPR
    Mobas

Outstanding In-House Public Relations Consultancy

Gold winner:

  • University of BedfordshireA small team and a small budget but one that makes the most impact thanks to a clear focus on raising the University of Bedfordshire’s profile and celebrate its successes.  The entry got the sense across that this was a team committed to raising the standard of service and their practice of PR: good planning, good use of data to target activities, building stronger relationships with journalists and coming up with good content.Case Study

Silver winner:

  • East Norfolk Sixth Form College

Outstanding Small Public Relations Consultancy

Gold winner:

  • Prominent PRProminent PR scored strongly across all the criteria; the agency demonstrated good year on year growth, with a business plan developed collaboratively by the whole team. They showed a strong commitment to CPD including CIPR training and membership, an impressive client list and high client retention. Their campaign example was excellent, achieving innovative PR outcomes on a relatively low budget.Case study

Silver winner:

  • Native

Finalists:

  • Mobas
  • Pier PR & Marketing
  • Playtime PR

Outstanding Mid-Sized Public Relations Consultancy

Gold winner:

  • CubanEightThis agency demonstrated clear business objectives and evidence of strong growth. Judges were impressed by the client retention rates and the positive feedback from clients. This agency clearly invests in staff, introducing a range of benefits, while delivering excellent results for their client.Case study

Outstanding Public Relations Consultancy

Gold winner:

  • Athene CommunicationsAthene Communications has shown an impressive growth strategy, evidenced in its business figures, client growth and retention and also their own employees. A clear business strategy and alignment with clients’ objectives and a focus on internal employee investment have made this entry a worthy winner!Case study

Silver winner:

  • Cirkle

Finalists:

  • Mobas
  • Pier PR & Marketing