We’re thrilled to announce the results of the CIPR Cymru Wales PRide Awards 2017. Click on the links below to view the winning entries.

To view photographs from the night, visit the Steve Pope Photography website and do the following:

  1. Click on the ‘Batch Download’ link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: “PRide” (case sensitive).
  3. Select which images you wish to download.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Working Word
    Liberty ‘steels’ the show

    This was an impressive reinvention of the client. They have through really good planning and media relations preparation – been in the right place at the right place to position their client. They rode the crest of a wave to promote this client. They have delivered serious business impact for their client.Case study

Silver winner:

  • Effective Communication
    Everyday Entrepreneur

Finalists:

  • Golley Slater
    Establishing Hugh James as Wales’ leading law firm
  • Outwrite PR
    Giving wholesalers food for thought
  • Wales Audit Office
    Finance for the Future

Internal Communications Campaign

Gold winner:

  • Wales & West Utilities
    Colleague Behaviours: Launching our new Behavioural Competency Framework

    An excellent example of an internal campaign to instil values and culture in a newly established organisation – itself a huge challenge. Great planning and creativity evidenced; a clear understanding of its demographic breakdown.Case study

Silver winner:

  • Dwr Cymru Welsh Water
    Employee Roadshows

Finalists:

  • Arriva Trains Wales
    Our new business strategy communications campaign
  • Pobl Group
    Merger Communications
  • Public Health Wales
    Our Space
  • Wales & West Utilities
    Be Winter safe

Consumer Relations Campaign

Gold winner:

  • BrandContent
    FairFX: disrupting consumer norms

    This campaign changed consumer behaviour by listening to the news agenda, carrying out research and enlisting expert opinion formers which not only shifted the campaign direction but also significantly delivered outstanding results for the client.  Tactics and campaign ideas were well thought out, measured and inline with the organisations objectives.Case study

Silver winner:

  • Equinox
    STAEDTLER Teachers’ Club

Finalists:

  • Effective Communication
    Year of Legends
  • Four Cymru
    Heritage Lottery Fund
  • jamjar PR
    Dirty in the Diff

Public Sector Campaign

Gold winner:

  • Equinox and Cadw
    The Dragon Effect

    This was a brave campaign for a public sector cause. They came up with a campaign with wider benefits for the Welsh tourism industry and the wider economy. Increased revenue streams for Cadw and delivered its best year on record and it was evident this campaign played a significant role.Case study

Silver winner:

  • Wilkinson PR & Communications
    Persuading Welsh adopters to #SeeTheWholeChild

Finalists:

  • Effective Communication
    Everyday Entrepreneur
  • Equinox and Welsh Government
    This is Wales. Train. Work. Live. October 2016
  • Wales Audit Office
    Finance for the Future
  • Working Word and Welsh Government
    Shining a light on youth entrepreneurship in Wales

Community Relations Campaign

Gold winner:

  • Dwr Cymru Welsh Water
    Capital investment programme

    This was a good campaign with strong outreach; a good combination with media relations, events, public affairs, community engagement. They took a positive approach with overcoming a particular negative issue. The campaign used an integrated approach to maximise the use of digital video and online channels.Case study

Silver winner:

  • South Wales Fire and Rescue Service
    Think Safe, Cook Safe

Finalist:

  • Cardiff and Vale University Health Board
    Launch of the Park and Ride at UHW

Not-for-Profit Campaign

Gold winner:

  • jamjar PR
    Techniquest is 30

    The research at hand from the annual visitor survey provided the backbone to the campaign and enabled the team to define the strategy and tactics in empowering the client to move forward.  A sustained approach delivered significant results and more importantly brining on-board new funding partners to secure the client’s future.  A campaign and agency worth its weight in gold.Case study

Silver winner:

  • Cowshed and National Trust Wales
    Save the Herd

Finalists:

  • Cowshed and Skills for Health
    Our Health Heroes Awards
  • Dwr Cymru Welsh Water
    Not-for-Profit for Wales
  • Noah’s Ark Charity
    Tiny Lives Appeal
  • Wilkinson PR & Communications
    Persuading Welsh adopters to #SeeTheWholeChild

Healthcare Campaign

Gold winner:

  • jamjar PR and Cwm Taf University Health Board
    #JoinCwmTaf

    This campaign used insights revealed from its pre campaign research to develop tactics that would resonate with its target audience. A dynamic approach to a sector wide challenge has delivered direct results and this is evident by the health board securing budget for recruitment in other new sectors. Very cost effective use of digital PR.Case study

Silver winner:

  • Equinox and Welsh Government
    Organ Donation. Make Time to Talk

Finalists:

  • Cowshed and Skills for Health
    Our Health Heroes Awards
  • Four Cymru
    Beat Flu for Public Health Wales

Integrated Campaign

Gold winner:

  • Equinox and Cadw
    The Dragon Effect

    A very creative campaign; the implementation of the tactics were very strong, creativity lead to a very high reach and engagement level with direct measurable results against KPIS. This was an outstanding campaign.Case study

Silver winner:

  • Golley Slater
    Connecting Wales through Superfast Broadband

Finalists:

  • Confused.com and The 10 Group
    Middle Lane Hoggers
  • Swansea University
    Hosting the British Science Festival 2016

Low Budget Campaign

Gold winner:

  • Cowshed and National Trust Wales
    Save The Herd

    This campaign helped to get the whole population of Wales behind it. It was creative, fun and engaging – using humour to get across a serious issue of preservation that garnered huge public support. As referred to in the entry, it really is a story of lasting legacy and one that captured the hearts of the judges.Case study

Silver winner:

  • Equinox and Cadw
    Castell Coch: The Fairytale Castle

Finalists:

  • Cardiff and Vale University Health Board
    Keeping well during UEFA Champions League
  • Swansea University
    Antarctic ice rift: Swansea University research goes global
  • Wales & West Utilities
    Get Creative, Be Safe! Protecting from CO poisoning
  • Wilkinson PR & Communications
    Persuading Welsh wouldbe-adopters to #SeeTheWholeChild

STEM Campaign

Gold winner:

  • jamjar PR
    Techniquest is 30

    This campaign was low budget and delivered great creative ideas resulting in wide reaching engagement through colourful, popular content to bring, Techniquest into a new era. The results have delivered a genuine impact for the organisation, securing funding when public funding had just been withdrawn.Case study

Silver winner:

  • Outwrite PR
    Engineering a brighter future

Finalists:

  • Smart Energy GB and Cowshed
    Smart meters campaign in Wales
  • Swansea University
    Hosting the British Science Festival 2016

Arts, Culture or Sport Campaign

Gold winner:

  • Equinox and Cadw
    The Dragon Effect

    This strong campaign showed the benefits of clearly identified aims and immaculately planned strategy and tactics. With strong evidence of creativity and innovation to bring the campaign to life and create shareable and engaging content on multi-channels. They conducted strong research to define their aims. Strategically they were also mindful of its role within a wider tourism context. They clearly meet and exceeded their objectives.Case study

Silver winner:

  • Cowshed
    Swn Festival: the hub of music in Wales

Finalists:

  • Golley Slater
    Turning up the volume for Dydd Miwsig Cymru
  • Working Word
    BAFTA Cymru: Telling the story of the stars

Education Communications Campaign

Gold winner:

  • Cardiff University
    #Social7: Rules to live by on social media

    Action packed one week campaign on the issue of the day for its students. Impressed at adding a positive dimension to what otherwise might have been seen by young people as a negative campaign; great stakeholder engagement which influenced every essence of the campaign. It exceeded all of its targets and potential for this to turn into a long running campaign due to the success.Case study

Silver winner:

  • Golley Slater
    Taking the Seren Network to new heights

Finalists:

  • NUT Cymru
    Hands off teachers
  • Working Word
    A force for peace: UWC Atlantic College

Best Use of Media Relations

Gold winner:

  • BrandContent
    FairFX: Achieving total media domination

    This was a strong campaign that had a series of mini campaigns that linked in with the overall strategy. It demonstrated a clear understanding of the client and key messaging. It outlined a strong timetable of media activity that was well-thought out and consistent throughout the life of the campaign. Measurement and evaluation was strong, showing impressive results. As referenced by the client, this campaign shows a strategically planned campaign, fully aligned with the overall objectives.Case study

Silver winner:

  • Equinox and Cadw
    The Dragon Effect

Finalists:

  • Confused.com
    From price comparison to motoring experts
  • Cowshed and National Trust Wales
    For ever, for everyone
  • Equinox and Epic Retreats
    Launching Wales’ first pop-up glamping hotel
  • Swansea University
    Hosting the British Science Festival 2016

Best Use of Digital

Gold winner:

  • jamjar PR and Cwm Taf University Health Board
    #JoinCwmTaf

    This was a very detailed digital campaign that was extremely well researched and planned; strong results that delivered real return on investment for the client. Through its development of the micro-site this campaign has created a campaign legacy to keep building upon.Case study

Silver winner:

  • Equinox
    STAEDTLER Teachers’ Club

Finalist:

  • Outwrite PR
    Engineering a brighter future

Best Use of Social Media

Gold winner:

  • Working Word & Amgueddfa Cymru – National Museum Wales
    Hatching the ‘Dino on the Loose’

    With clear objectives, this was a well thought out and planned campaign. It was engaging, creative and took target audiences on a journey. A strong mix of elements that complemented each other and added to the success of the campaign. It was clear from the measurement that this campaign delivered and exceeded all objectives set – impressive for the short timeframe.Case study

Silver winner:

  • Swansea University
    Welsh Varsity 2017

Finalists:

  • Cowshed and National Trust Wales
    April Fool
  • Equinox
    STAEDTLER Teachers’ Club
  • Mela and the Football Association of Wales
    Euro 2016 – One Nation Two Languages #TogetherStronger
  • Working Word and Visit Cardiff
    The Capital of Champions

Best Publication

Gold winner:

  • Cardiff University
    Cardiff Connect Spring 2017

    This team reinvented their alumni publication to create an interesting, readable and informative publication in an attractive, easily digestible, visually lead format.Case study

Silver winner:

  • Mela
    Football Association of Wales’ Annual Report 2016

Finalists:

  • NUT Cymru
    Athrawon Cymru
  • Wales & West Utilities
    2W-engaging a diverse & geographically spread workforce

Best Event

Gold winner:

  • Smart Energy GB
    Engaging consumers in Wales

    A demonstration of great creativity to develop engagement with the target market/audiences; show strong customer engagement through interactive activity which delivers education, awareness and understanding. It clearly delivered against the KPIs.Case study

Silver winner:

  • Wales Audit Office
    Finance for the Future

Finalist:

  • Public Health Wales
    Welsh Public Health Conference 2016

Outstanding Young Communicator

Gold winner:

  • Liz Rawlins MCIPR
    Elrha

    Liz is an ambassador for young communicators and fully committed to her professional development, maintaining her CIPR Accredited PR Practitioner status since 2015. She is passionate about ethics; something the CIPR is continually pressing across the industry, and has gone above and beyond to take ethics in her role seriously; establishing an ethics working group to share best practice. The judges were extremely impressed with her self-reflective attitude and not seeing challenges as a failure, but as an opportunity to improve herself and her PR practice.Case study

Finalists:

  • Sophie Harris MCIPR
    Equinox
  • Stacey Oliver MCIPR
    Cowshed

Outstanding Independent Practitioner

Gold winner:

  • John Wilkinson Chart.PR, FCIPR
    Wilkinson PR & Communications

    John showed himself to be adaptable and persistent. Understanding the changing landscape, he redefined his business and focused on his strengths. Passionate and pragmatic, has utilised his 20 years’ experience to effectively position his business and grow it as an Independent Practitioner from strength to strength. John’s campaigns and work to date has been multifaceted and results-driven. His work for the National Adoption Service for Welsh was impressive, highly effective and it clearly acted as a catalyst for increased adoption rates.Case study

Public Sector Team of the Year

Gold winner:

  • Swansea University

    This entry showed strong business objective and improved performance year on year despite no increase in budget. The campaign featured smart objectives and excellent outcomes against these objectives. This was a well delivered, successful campaign resulting in a legacy of engagement.Case study

Outstanding In-House Public Relations Team

Gold winner:

  • Confused.com

    There was a very clear story – backed with targets and measurement data, about how the team understands and supports the company’s objectives. As well as good use of cost-effective research to identify key themes for campaigns to support a market re-positioning, there were imaginative and engaging outputs – and some smart thinking in how to win more broadcast media coverage and position Confused.com as motoring experts.Case study

Silver winner:

  • South Wales Fire and Rescue Service

Finalist:

  • Denbighshire County Council

Outstanding Small Public Relations Consultancy

Gold winner:

  • BrandContent

    The agency demonstrated excellent growth and an innovative business strategy, which sees them committed to being part of the tech start-up eco-system in Wales. The agency showed an excellent commitment to CPD including CIPR and PRCA membership, individual training budgets, generous holiday and benefits scheme and flexible working. The entry showed an impressive client list including pitching and winning clients against London based agencies.Case study

Silver winner:

  • Cowshed

Finalists:

  • jamjar PR
  • Mela

Outstanding Public Relations Consultancy

Gold winner:

  • Equinox

    Equinox has seen a tremendous growth period over the last 12 months. Its success is evidenced in forming strategic partnerships enabling the agency to attract a wider client base, an impressive list of new client wins and a re-focus on their internal training and skills processes.Case study

Silver winner:

  • Working Word

Finalists:

  • Effective Communication
  • Four Cymru
  • Golley Slater