We’re thrilled to announce the results of the CIPR Midlands PRide Awards 2017. Click on the links below to view the winning entries.

To view photographs from the night, visit the  Steve Pope Photography website and do the following:

  1. Click on the ‘Batch Download’ link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: “PRide” (case sensitive).
  3. Select which images you wish to download.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • NFU Mutual
    Clean Eating: The Food Hygiene Ratings Report

    The Clean Eating campaign very effectively used the data and insights acquired during the research phase to achieve NFU Mutual’s clear objectives. The integrated approach was hugely credible thanks to the campaign report, a key tool, being created in collaboration with the British Hospitality Association and other influential industry voices. The campaign’s success was such that NFU Mutual plans to use a similar targeted-report approach in future.

    Case study

Silver winner:

  • The Marketing Pod
    Uncovering the Missing Millions

Finalists:

  • Tank
    The Sleeping Giant
  • The Marketing Pod
    An enlightened campaign: the journey to smarter cities
  • WPR Agency
    Corrosion, Cracking, and Downtime

Consumer Relations Campaign

Gold winner:

  • One Black Bear
    National Express – #notsuchadrag

    An absolutely fabulous campaign that achieved tangible results by being timely, bold and just a bit cheeky!  The campaign displayed an excellent use of initiative to spot a live opportunity that would add wider PR value for the client and capture the imagination of the audience. It also made great use of creativity across a range of platforms.

    Case study

Silver winner:

  • WPR Agency
    Chief Adventure Officer (CAO)

Finalists:

  • Liquid
    St Patrick’s Day and Spirit of Sharing
  • Paskett PR
    The Chelsea Flower Show Memory Tree
  • Rewired PR
    Rewired gets crafty
  • Slimming World
    Dream Weight

Public Sector Campaign

Gold winner:

  • West Midlands Police
    Guns – Tell us what you know

    This innovative campaign achieved its objectives by making an emotional connection with a hard-to-reach section of society. By targeting messages at the mums and girlfriends of those who may carry guns, West Midlands Police persuaded more members of the public that a call to Crimestoppers was in their and their loved one’s interests. The use of an authentic ‘binaural’ radio advert, a first for the Midlands, was among the tactics that set this campaign apart.

    Case study

Silver winner:

  • Derbyshire Constabulary
    Operation Tatin – catching a serial sex attacker

Finalist:

  • Cartwright Communications
    SO Festival

Community Relations Campaign

Gold winner:

  • Tank
    Pass it on

    The judges felt this was a solid campaign that made good use of regional and social media to raise awareness and engage with staff and local communities to directly benefit homeless people. The campaign was well delivered within an incredibly short turnaround period, comfortably exceeding the campaign’s objectives during what is a crowded time of year for goodwill stories.

    Case study

Not-for-Profit Campaign

Gold winner:

  • National Farmers Union
    Back British Farming Day

    The Back British Farming Day campaign was very carefully planned to ensure it reached its target audiences. From a very visible celebratory event targeting MPs outside the Houses of Parliament, to the targeting of 25-35 year olds active on Facebook, the campaign used a number of creative tactics to positively affect attitudes and behaviour. An attention to detail underpinned by relevant research helped ensure this campaign’s success.

    Case study

Silver winner:

  • Farm Safety Foundation
    Introduction to Farm Safety Educational Programme

Finalists:

  • Cartwright Communications
    Cartwright Gets Busy Living with Matt Hampson Foundation
  • Vision Express
    World Glaucoma Week Vision Van Tour
  • WPR Agency
    ‘Breaking the Cycle’

Healthcare Campaign

Gold winner:

  • WPR Agency
    ‘Breaking the Cycle’

    Breaking the Cycle smashed all of its pre-campaign targets and positioned BHSF as a thought leader on employee wellbeing. A report commissioned on stress and its effect on employee performance, the first of its kind, helped secure coverage in national print and online publication plus traction on Twitter and LinkedIn. The 120 new business leads and £600,000-plus of sales generated demonstrate the campaign’s success.

    Case study

Silver winner:

  • Vision Express
    World Glaucoma Week Vision Van Tour

Integrated Campaign

Gold winner:

  • Plinkfizz
    Closer than you think

    A combination of highly relevant research and clever tactics across a range of channels saw this campaign win a competitive category. Both applications and footfall to the college’s open day increased, vindicating the decision to reallocate some of the college’s marketing budget to PR and social media activity.  The campaign’s key messages clearly resonated with prospective students and those closest to them.

    Case study

Silver winner:

  • NFU Mutual
    Clean Eating: The Food Hygiene Ratings Report

Finalists:

  • Kinetic Communications and Holmes Noble
    Modernising thought leadership
  • Liquid and Federation of Quebec Maple Syrup Producers
    Making maple a staple
  • Loughborough University
    #LboroFamily’s Golden Ticket
  • Stone Junction
    BoOM! – The Book of Obsolescence Management

Low Budget Campaign

Gold winner:

  • Loughborough University
    #LboroFamily’s Golden Ticket

    This was an impressive, creative and clever campaign that was both simple and effective at delivering outstanding results. It was both engaging for its target audience, it further engendered pride in the organisation and fully delivered on its objectives creating awareness and cut through at a crucial moment in time.

    Case study

Silver winner:

  • Stone Junction
    BoOM! – The Book of Obsolescence Management

Finalists:

  • NFU Mutual
    Clean Eating: The Food Hygiene Ratings Report
  • Plinkfizz
    Closer than you think
  • The Marketing Pod
    Uncovering the Missing Millions
  • WPR Agency
    ‘Breaking the Cycle’

STEM Campaign

Gold winner:

  • Stone Junction
    Not just the poor relative

    This was a solid, sleeves-up campaign driven by good research. It demonstrated exceptional measurement and outcomes.

    Case study

Silver winner:

  • WPR Agency
    Corrosion, Cracking, and Downtime

Finalists:

  • RS Components
    Inspiring the next generation of engineers
  • Stone Junction
    Brand conservation on the continent

Construction, Property or Infrastructure Campaign

Gold winner:

  • Balls2 Marketing
    Composite Wood: Your Profit is in the Garden

    This campaign demonstrated a creative approach to a traditional subject matter that delivered strong commercial results for the client and established a new dimension in a mature industry. Impressive commercial insight driven by research, combined with a strong call to action and clear messaging resulted in strong sales and pipeline enquiries.

    Case study

Silver winner:

  • Cartwright Communications
    Cartwright Gets Busy Living with Matt Hampson Foundation

Finalists:

  • Eden Public Relations
    Capturing hearts and minds of green-agenda conscious homebuyers
  • Gough Bailey Wright
    Political engagement and consultation for One Axis Square
  • St. Modwen Properties
    Making Places – a national school’s photography competition
  • Tank
    Young ones it ain’t!

Education Communications Campaign

Gold winner:

  • Loughborough University
    #LboroFamily’s Golden Ticket

    Engendering pride in the organization and clear engagement with its target market, this was a clever and creative campaign which was simple in its format and elegant in its execution. Delivering outstanding results, it fully delivered on its objectives creating awareness and cut through at a crucial moment in time.

    Case study

Silver winner:

  • Stone Junction
    Not just the poor relative

Finalists:

  • Cartwright Communications
    Discussing right and wrong with National Justice Museum
  • Kinetic Communications
    Kiddiwash Clean Hands
  • Loughborough University
    #LboroFamily’s Road to Rio 2016
  • Plinkfizz
    Closer than you think

Best Use of Media Relations

Gold winner:

  • WPR Agency
    Chief Adventure Officer (CAO)

    This campaign created considerable interest in a product older than anyone entitled to use it. The clever hook of the UK’s first Chief Adventure Officer helped secure considerable online and regional media coverage, including on two viral sharing sites popular with the target audience. By putting user-generated content at the heart of the call for entries and winner’s role, the campaign was ensured longevity beyond the railcard’s peak six-week sales period.

    Case study

Silver winner:

  • NFU Mutual
    Clean Eating: The Food Hygiene Ratings Report

Finalists:

  • Citypress and Ikano Bank
    Drive Like A Swede
  • Gough Bailey Wright
    Giving HF Holidays’ media presence a great hike

Best Use of Digital

Gold winner:

  • One Black Bear
    St Basils – Donate Your Homepage

    This was a simple but creative idea which was well executed. It depended on participation by others but they made a very easy task, resulting in higher than anticipated buy-in.

    Case study

Best Use of Social Media

Gold winner:

  • Loughborough University
    #LboroFamily’s Golden Ticket

    The judges felt this was a very creative, cost effective campaign informed by a strong rationale, market research and trend analysis. While it had a simple idea at its heart, the campaign was designed to make the best use of social media to engage with its target audience, which delivered demonstrable results.

    Case study

Silver winner:

  • One Black Bear
    National Express – #notsuchadrag

Finalists:

  • Kinetic Communications
    Sailing the waves on LinkedIn
  • spottydog communications
    Creating a splash to launch Aqua Park Rutland
  • Tank
    Race to Rio 2016
  • WPR Agency
    Love from the Dunelves x

Best Use of Photography or Design

Gold winner:

  • West Midlands Police
    PC Recruitment

    This campaign had clear objectives and great execution. The use of strong imagery to illustrate the message, set against clear and uncluttered design, drove a response from the target market and delivered robust results for the organisation. The stories behind the images added value to the campaign enabling it to play out across a variety of channels.

    Case study

Silver winner:

  • Story Comms and CEG Property
    #AlphaSunrise – A new dawn for Alpha Tower

Finalists:

  • Birmingham Community Healthcare NHS Foundation Trust
    Time to Care campaign
  • Liquid
    Pure Maple Magic
  • One Black Bear
    St Basils – Extending Our Reach
  • St. Modwen Properties
    Making Places – a national school’s photography competition

Best Publication

Gold winner:

  • The Marketing Pod
    Uncovering the Missing Millions

    The ‘Missing Millions’ publication is a clear, concise and colourful means of persuading businesses to make use of Inenco’s services. Demonstrating the benefits of a proper research process, The Marketing Pod identified a compelling reason for businesses to take Inenco up on its invitation to identify and recover erroneous billing charges. The revenue the publication has helped generate shows just how effective it has been.

    Case study

Silver winner:

  • Loughborough University
    At a glance

Finalists:

  • Liquid
    Pure Maple Magic
  • St. Modwen Properties
    30 years: a generation of regeneration

Best Event

Gold winner:

  • Loughborough University
    Spit Happens

    This campaign had clear and ambitious objectives, in a crowded and competitive market, which demonstrated both cut through and engagement with its target market. Galvanising the efforts of a small army of volunteers this campaign delivered outstanding awareness and results, ultimately saving lives, for what was a very worthwhile cause.

    Case study

Silver winner:

  • National Farmers Union
    Back British Farming Day

Finalists:

  • Liquid
    Maple Festival
  • Tank
    Carry On Painting
  • Vital Marketing
    Electric Thursday – Powered by Warsteiner
  • West Midlands Police
    Forced Marriage Flashmob

Issues, Crisis or Reputational Management

Gold winner:

  • Stone Junction
    EU Automation – tackling obsolescence

    This entry demonstrated robust issues management – creative where it needed to be. It generated discussion of a key industry topic, leading to direct benefit for the client.

    Case study

Outstanding Young Communicator

Gold winner:

  • Claire Reynolds MCIPR
    Tank

    Claire is a terrifically natural communicator who is a fantastic example of what can be achieved when a brilliant work ethic is combined with talent. Intelligent, articulate, strategic, energetic, creative, brave, commercially minded, warm, yet able to say No! Claire shows exceptional emotional intelligence and gravitas for her years, with a very impressive dedication to mentoring and teamwork. Tank also deserves credit for investing in Claire and giving her what is clearly a very productive combination of challenges and support along the way. Claire is a fantastic ambassador for the communications profession.

    Case study

Finalists:

  • Alex Jones MCIPR
    Hallam Internet
  • Ben Tucker MCIPR
    Liquid
  • Dan Trussell MCIPR
    Tank
  • Holly Copson MCIPR
    Whistle PR
  • Oana Baetica MCIPR
    Fresh PR

Outstanding Independent Practitioner

Gold winner:

  • Nicola Davies Chart.PR, MCIPR
    Seaborn Communications

    Nicola has demonstrated a commitment to professional development throughout her career, culminating in her becoming one of the CIPR’s first Chartered Practitioners in June 2016. Her strategic PR activity has produced fantastic results for clients, using an array of innovative tactics to meet campaign objectives and exceed the desired outcomes.

    Case study

Silver winner:

  • Danielle Booker MCIPR
    Lyme Communications

Outstanding In-House Public Relations Team

Gold winner:

  • West Midlands Police

    A busy team with a key task of inspiring confidence and trust in a public service that itself is undergoing a period of change. The judges particularly commended an approach that focused outputs around the rapid and effective use of digital and social media, as well as an imaginative campaign on raising awareness of forced marriage through a city centre flashmob.

    Case study

Silver winner:

  • East Midlands Academic Health Science Network

Outstanding Small Public Relations Consultancy

Gold winner:

  • Story Comms

    The agency demonstrated sound growth in their first three years. Story Comms has an innovative business strategy and a focus on staff ownership of the business, vision and growth. The agency is committed to CPD and has secured some impressive clients in the last six months, with a high client retention rate. The campaign example was high quality and delivered some excellent outcomes in a very short space of time.

    Case study

Silver winner:

  • EAST VILLAGE.

Finalist:

  • Rewired PR

Outstanding Public Relations Consultancy

Gold winner:

  • WPR Agency

    In its 25th year, WPR Agency has shown a continuation of its successful strategy and delivered an impressive performance. The agency has demonstrated outstanding commitment to its clients and staff in this competitive category.

    Case study

Silver winner:

  • Whistle PR

Finalists:

  • Citypress
  • Plinkfizz
  • spottydog communications
  • Stone Junction