We’re thrilled to announce the results of the CIPR North East PRide Awards 2017. Click on the links below to view the winning entries.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Karol Marketing and Hadrian Technology
    Re-vision-ing Hadrian Technology

    A structured campaign which delivered upon clear business objectives. Direct business successes could be attributed to the campaign which was backed up with strong evidenced results and a solid evaluation – a clear winner.

    Case study

Silver winner:

  • Northumbrian Water
    Dwaine Pipe – Love your Drain

Finalists:

  • Durham University
    So Much More
  • Sage
    Knocking Down Barriers to Champion Ireland’s Entrepreneurs

Consumer Relations Campaign

Gold winner:

  • O
    #NanoSmile

    With a modest budget, the team were able to carve out a clear point of difference for the brand in a crowded consumer market. Strong media relations combined with strategically working with influencers across digital platforms meant the campaign captivated target consumers, generated sales and helped secure all important listings.

    Case study

Silver winner:

  • DFDS
    Promoting the Freedom of Ferry Travel

Finalist:

  • r//evolution marketing
    Launching ALT BREW

Public Sector Campaign

Gold winner:

  • North East and North Cumbria urgent and emergency care network and North of England Commissioning Support
    Plasticine people

    The communications team devised a clever and engaging multi-platform campaign and delivered against key objectives. Very focused key messages meant the major regional campaign evidenced a change in behaviour as a result of impressive results across the communications mix.

    Case study

Silver winner:

  • Newcastle City Council
    Safer Partying

Finalists:

  • Cool Blue Brand Communications
    Tees Valley Mayoral Election
  • DTW and Sunderland City Council
    New Wear Crossing
  • Gardiner Richardson and Active Northumberland
    Join for a Coin
  • Nexus
    Nexus for Metro at the Great North Run

Community Relations Campaign

Gold winner:

  • Newcastle City Council
    Safer Partying

    The team tackled a very destructive community issue with a hard-hitting communications campaign. By identifying and working with key partner organisations, strong key messaging was translated into an emotive campaign which the community engaged with. The team delivered exceptional results in terms of reach, and most notably a positive change in behaviour has been evidenced – a very well-orchestrated campaign and a worthy winner.

    Case study

Silver winner:

  • North East and North Cumbria urgent and emergency care network and North of England Commissioning Support
    NHS Child Health

Finalists:

  • Cool Blue Brand Communications
    Opening Newcastle’s City Pool to the City
  • Newcastle Building Society & Footprint Public Relations
    Voices Of Yarm
  • O
    Habitat for Humanity

Public Affairs Campaign

Gold winner:

  • Gardiner Richardson and Balance, the North East Alcohol Office
    Cheap White Cider – Time for Action

    The team devised a very strong campaign which has gone a long way in engaging with political stakeholders on both a regional and national level. Underpinned with strong media relations and working closely with supporting business groups, the team have evidenced a well thought out campaign with a clear goal of influencing and informing public policy.

Case study

Not-for-Profit Campaign

Gold winner:

  • Karol Marketing and Northumbria Blood Bikes
    Where’s the #bloodbike?

    An excellent pro bono campaign, packed with energy and enthusiasm. The campaign captured imaginations and delivered strong results thanks to meticulous research and pre-planning. It delivered great results against a minimal budget and really stood out.

    Case study

Silver winner:

  • Up North Communications
    Ouseburn Farm Crowdfunder

Finalists:

  • Cool Blue Brand Communications
    Somme 1916: From Durham to the Western Front
  • Cool Blue Brand Communications
    Leisure charity makes a splash at City Pool
  • O
    #DreamBig

Healthcare Campaign

Gold winner:

  • Northumbria Healthcare NHS Foundation Trust
    NHS Find Your Place

    This partnership campaign addressed a need to fill medical training posts and to encourage junior doctors to stay in the region. ‘Find your place’ aimed to promote the benefits of working in the North East and North Cumbria. Effective and insightful targeting meant this campaign realised a real result of saving the NHS money. In today’s world, this is no mean achievement and carried this campaign to the top spot in a competitive category.

    Case study

Silver winner:

  • North East and North Cumbria urgent and emergency care network and North of England Commissioning Support
    Plasticine people

Finalists:

  • Gardiner Richardson and Fresh Smoke Free North East
    Ditch or Switch
  • North East Ambulance Service
    Becoming a Dementia Friendly organisation

Integrated Campaign

Gold winner:

  • DTW
    RSGB NE – Look out for each other

    This was a hyper-campaign, integrating a variety of well-thought through a series of mini-campaigns. Using hard-hitting messages and imaginative approaches, it achieved very high reach, affecting public behaviour and positioning REGB NE as road safety’s leading voice in the region. It achieved its impact by using trends to target the most vulnerable road-user groups. This was a really effective piece of work which impressed the judges with its results.

    Case study

Silver winner:

  • DTW
    The Law Society – Solicitors. Here to Help

Finalists:

  • Cool Blue Brand Communications
    Happy homes from little acorns grow
  • Cool Blue Brand Communications
    herdysleep Launch
  • O
    Real People, Really Great Lawyers
  • r//evolution marketing
    The return of Lambing Live at RSPB Saltholme

Low Budget Campaign

Gold winner:

  • North East and North Cumbria urgent and emergency care network and 26 NHS organisations in North East and Cumbria
    Regional NHS response to the international cyber-attack

    This campaign was fantastically successful at giving the public current information within a unexpected and fast-moving situation because of the solid relationships between the partners when key business and clinical systems were shut down to protect IT infrastructure during the international cyberattack.  The reach and very low cost were achieved because communications professionals went far above and beyond, managing 20 conferences, 700 messages between partners through a newly created WhatsApp group and clear concise information to the public via a range of channels over just a few days.

    Case study

Silver winner:

  • Gardiner Richardson and Manor Walks
    Everyday Thrills

Finalists:

  • Karol Marketing and Hadrian Technology
    Re-vision-ing Hadrian Technology
  • Newcastle City Council
    Supporting Ouseburn Farm
  • Up North Communications
    Ouseburn Farm Crowdfunder

Arts, Culture or Sport Campaign

Gold winner:

  • Gardiner Richardson and Active Northumberland
    Join for a Coin

    A well researched and methodically planned campaign with a catchy creative and strong use of authentic advocates. The team demonstrated good return on investment and made a convincing case in helping a struggling brand become a stronger customer proposition which listened to feedback and acted upon it.

    Case study

Silver winner:

  • Cool Blue Brand Communications
    Somme 1916: From Durham to the Western Front

Education Communications Campaign

Gold winner:

  • Gardiner Richardson and Northumbria University
    I Am Northumbria

    The team made good use of research including audience insights to develop an effective campaign with clear, demonstrable links from strategy through to measured outcomes. A good use of diverse tactics and channels made it a stand-out, using everything from cleverly commissioned surveys to online geo-targeting to achieve its objectives.

    Case study

Silver winner:

  • Durham University
    Stellar profile for Durham Cosmology

Regional Campaign of the Year

Gold winner:

  • Gardiner Richardson and Nexus for Tyne and Wear Metro
    Great North Snowdogs

    Judges were highly impressed with the creativity of this campaign, which also made good use of technology. It delivered strong, measured outcomes that clearly impacted on the bottom line, making it the stand out entry in a very competitive category.

    Case study

Silver winner:

  • DTW and Sunderland City Council
    New Wear Crossing

Finalists:

  • Filament PR
    Reaching for the skies with Balloons InDurham
  • North East and North Cumbria urgent and emergency care network and North of England Commissioning Support
    Plasticine people
  • Northumbria Healthcare NHS Foundation Trust
    NHS Find Your Place
  • r//evolution marketing
    The return of Lambing Live at RSPB Saltholme

Best Use of Media Relations

Gold winner:

  • Karol Marketing and Vango
    Vango’s Green Room: Showcasing Innovation

    The team used extremely creative tactics which landed on just the right side of gimmicky to deliver a truly successful and original approach in the face of a very challenging brief. With no new news to sell, they pulled out all the stops and made their campaign a triumph.

    Case study

Silver winner:

  • Nexus
    Metro – live on BBC Newcastle

Finalists:

  • DTW
    RSGB NE – Look out for each other
  • DTW and Sunderland City Council
    New Wear Crossing
  • Filament PR
    Reaching for the skies with Balloons InDurham
  • North East and North Cumbria urgent and emergency care network and 26 NHS organisations in North East and Cumbria
    Regional NHS response to the international cyber-attack

Best Use of Digital

Gold winner:

  • Newcastle City Council
    A digital blueprint for local democracy

    An innovative and highly cost-effective use of digital made this a strong contender, but what really impressed the judges was the way in which the tool was used to inform the decision-making of the business as well as engaging the public in a complex topic. The results demonstrated excellent improvement in the council’s engagement rates.

    Case study

Silver winner:

  • North East and North Cumbria urgent and emergency care network and North of England Commissioning Support
    NHS Child Health

Finalist:

  • Cool Blue Brand Communications
    Tees Valley Mayoral Election

Best Use of Social Media

Gold winner:

  • DTW
    Bolton Food and Drink Festival

    The campaign offered great return on investment in using a wide variety of social platforms incredibly well. In delivering carefully targeted messages to key audiences they got real bang for their buck, with a dedication and passion that shone through in the entry.

    Case study

Silver winner:

  • Filament PR
    Fire&Ice – Keeping the kids entertained InDurham

Finalists:

  • DTW
    The Law Society – Dying Matters 2017
  • DTW and Digital Allies
    SRA – Engaging staff through social media
  • NHS North of England Commissioning Support and 26 NHS organisations in North East and Cumbria
    Regional NHS response to the international cyber-attack
  • O
    Making Lite Work of Micro-Influencer Relations

Best Publication

Gold winner:

  • Home Group
    Homelife

    This good looking publication was packed with high quality and relevant content. It clearly delivered on its objectives and addressed its target audience in a way which resonated. Doing this whilst also achieving cost savings made it a worthy winner in the eyes of the judges.

    Case study

Silver winner:

  • Durham University
    Dialogue magazine

Finalist:

  • Cool Blue Brand Communications
    Bringing Story Living to life

Best Event

Gold winner:

  • Cool Blue Brand Communications
    Opening Newcastle’s City Pool to the city

    This campaign took a tricky local brief and delivered the goods in terms of meaningful community engagement which also served the needs of high profile key stakeholders. Their delivery represented good value for money which prioritised substance over style.

    Case study

Silver winner:

  • Karol Marketing and Thai Leisure Group
    Going for gold with Newcastle’s Chaophraya

Finalists:

  • North East Ambulance Service
    Beyond the Call of Duty
  • O
    Goldsmiths Liverpool ONE Event

Outstanding Young Communicator

Gold winner:

  • Kayleigh Hepburn MCIPR
    O

    Kayleigh is a highly driven young PR professional and richly deserves to be recognised for her achievements.  She is committed to her own professional development and has risen admirably to challenges and opportunities, embracing every opportunity to learn and develop, whilst also supporting those entering the industry.  Her commitment to the health and wellbeing of her O colleagues is refreshing, especially in an industry where we are not known for looking after ourselves.  Congratulations on a very well deserved award.

    Case study

Finalist:

  • Rebecca Gregory MCIPR
    r//evolution marketing

Outstanding In-House Public Relations Team

Gold winner:

  • Durham University

    As well as the ‘business as usual’ roles of a busy in-house PR team for a university, the Durham team has shaped its work around supporting the leadership’s strategy for the university. The judges noted the work the team has done to involve all parts of the campus body in the new strategy, as well as measured moves to raise awareness in the wider region of the work of the university and the positive impact it has.

    Case study

Silver winner:

  • North East Ambulance Service

Finalist:

  • NCG

Outstanding Small Public Relations Consultancy

Gold winner:

  • Fusion PR

    Fusion has demonstrated the importance of putting in place solid systems and professional development to support their organic growth. The election of their President to the North East Chamber of Commerce was a demonstration of their credibility and standing in the region.

    Case study

Outstanding Public Relations Consultancy

Gold winner:

  • DTW

    DTW has demonstrated a focus on not just impressive client work but also a strong commitment to staff development and engagement. The agency is a worthy winner, combining client work with a strong internal company ethos.

    Case study

Silver winner:

  • r//evolution marketing

Finalists:

  • Cool Blue Brand Communications
  • Gardiner Richardson
  • O