We’re thrilled to announce the results of the CIPR North West PRide Awards 2017. Click on the links below to view the winning entries.

To view photographs from the night, visit the  Steve Pope Photography website and do the following:

  1. Click on the ‘Batch Download’ link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: “PRideNW” (case sensitive).
  3. Select which images you wish to download.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Refresh PR and STM Photography
    The Food Porn Awards – The Next Course

    Among several strong contenders in this category, it was a robust rationale, clear objectives and a well-informed strategy that helped Refresh PR win the award, not to mention tangible, measurable outcomes. Building on their success in the previous and inaugural year, the team applied what they learnt, combining it with some smart thinking to bring together current media and social media trends in the world of food. This enabled the team to bring the Food Porn Awards to life and deliver a great result.

    Case study

Silver winner:

  • Peppermint Soda
    Paymentshield – National Conversation Week

Finalists:

  • Cameron Wells Communications
    Fleets ahead – taking telematics to new markets
  • JAMpr
    Electrifying Business Communications
  • Manchester Airport
    MAN launches SFO
  • Refresh PR
    Heating Installer Awards 2017

Internal Communications Campaign

Gold winner:

  • Enthuse Communications and Kelloggs
    KASPER

    This campaign demonstrates how a successful and focused change communications programme can have a massive impact on external revenue growth. Enthuse Communications developed a deep understanding of the issues to ensure their strategy and tactics paid off. Through a wide range of traditional and digital channels the team devised and delivered a compelling change campaign that was proven to rally the international field sales team and accelerate business performance.

    Case study

Silver winner:

  • MyCSP
    Re-engaging with the power of face-to-face communication

Finalists:

  • Sellafield Ltd
    Ten Years
  • The University of Manchester
    Staff Survey 2017

Consumer Relations Campaign

Gold winner:

  • N Brown Group (Jacamo)
    Real Man Runway

    Well-designed market research informed a great strategy for this innovative campaign which struck a real chord among Jacamo’s target audience. The team’s ‘Real Man Runway’ concept – believed to be the first of its kind – provided a platform for some powerful thought leadership, a high-profile competition, major event and much more. The resulting media coverage and digital analytics are impressive, as is the growth in sales revenue.

    Case study

Silver winner:

  • Weber Shandwick
    #LoveCarex: Getting Millennials to Fall For Hand Wash

Finalists:

  • Brazen
    Proving That Blackpool Has It All
  • Manchester Airport
    Targeting the Outer Catchment Area
  • Manchester Airport
    The A350 lands at MAN
  • Rule 5 and Blackpool Pleasure Beach
    An Icon Is Born

Public Sector Campaign

Gold winner:

  • Peppermint Soda
    Let’s Adopt – Give Us A Voice

    The success of this entry was down to the involvement of those people who have the most to gain from adoption – real children in need of a ‘forever family’. With an extremely modest budget the team were able to create a touching campaign encompassing both earned and owned channels, with the participation and support of local adoptive families. This allowed Let’s Adopt (Blackburn with Darwen Council’s in-house adoption unit) achieve its milestone of one hundred ‘forever families’. While the focus here was just one local authority area, the idea behind the campaign tactics could easily transfer to many other parts of the country.

    Case study

Silver winner:

  • Lancashire Care NHS Foundation Trust
    Dispelling the ‘Nitty Nora’ perception

Community Relations Campaign

Gold winner:

  • Catapult PR
    Champion for a Day

    A well-researched and planned campaign that went to the heart of the local community; this team used a variety of tactics to appeal to and attract participation from all parts of the community across the county – ranging from events to wedding planning and an awards ceremony and built everything around a common purpose, establishing ‘Northumberland Day’. Despite the variety of methods used the campaign ensured and maintained the high visibility of their client throughout, which resulted in improved business. A great result for the small budget invested.

    Case study

Silver winner:

  • Rule 5
    Fat Lad At The Back and The Bulge

Finalists:

  • Newgate Communications and Himor
    Future Carrington – Building a community
  • Newgate Communications and National Grid
    Macclesfield Gasholder Project
  • Newgate Communications and National Grid
    Rochdale Gasholder Project

Not-for-Profit Campaign

Gold winner:

  • Purple Riot
    The Empty Shop at Manchester Arndale

    This was a well-considered campaign, which took an established and successful project and refreshed it in order to continue to keep its relevance and attract new audiences. The team’s research and planning enabled it to develop new strategic partnerships early on.  A range of traditional PR tactics were used alongside social media channels relevant to their audience with impressive results. The campaign led to a significant increase in donations, sales and awareness, with a brilliant return on investment for the minimal budget spent.

    Case study

Silver winner:

  • Viva PR
    Dear Adopter

Finalist:

  • Peppermint Soda
    Let’s Adopt – Give Us A Voice

Healthcare Campaign

Gold winner:

  • NHS Merseyside
    #JabDone

    A highly effective campaign, with clear objectives and focussed research to support its approach demonstrating a good understanding of the barriers to overcome. The collaboration between organisations to develop the toolkit ensured the campaign engaged and resonated with their target audiences. Not only did each organisation achieve its target, some for the first time, but they also demonstrated a range of other benefits to the health system. This was a fantastic achievement that was delivered on a very small budget.

    Case study

Silver winner:

  • Pennine Care NHS Foundation Trust
    Supporting Mental Health Awareness Week 2017

Finalists:

  • Stein IAS and Merck Animal Health – Caninsulin
    Pet Diabetes: Face The Facts
  • Widnes Vikings with NHS Halton CCG
    Beat the Scrum At A&E

Integrated Campaign

Gold winner:

  • Skout PR
    Procurement 2020

    A campaign based on significant research into the key publics. It used an innovative approach in a well executed campaign. The budget was used very effectively. Although only one of the objectives was measurable, the evaluation showed what was achieved by this campaign.

    Case study

Silver winner:

  • Weber Shandwick
    The Carrot That Stole Christmas

Finalists:

  • Catapult PR
    Champion for a Day
  • Manchester Airport
    Targeting the Outer Catchment Area
  • Pelican Communications and BRF Europe
    Grabbing success for Grabits
  • Smoking Gun PR
    Breakfast in Bed… at the Trafford Centre!

Low Budget Campaign

Gold winner:

  • PR Hunter
    CMT Awareness Month 2016 – Know it All

    An effective campaign on a very small budget that used research and a compelling case study to significantly raise awareness and action about Charcot Marie Tooth, a rare inherited neurological disorder that is life changing if not life threatening. The evaluation was detailed for a small budget and included clear awareness-raising outcomes as well as lots of outputs.

    Case study

Silver winner:

  • Big Partnership
    A sell-out Summer Evening Cruise Programme for Merseytravel

Finalists:

  • Boxed Off Communications
    Shrek in the City – launching DreamWorks Lights
  • Environment Agency
    Waste Crime Campaign
  • Peppermint Soda
    Let’s Adopt – Give Us A Voice
  • Stein IAS and Ingredion EMEA
    Novation Rice Starch Launch Campaign

STEM Campaign

Gold winner:

  • The University of Manchester
    Manchester – European City of Science 2016

    A significant STEM campaign that achieved impressive levels of global coverage; the University of Manchester brought together diverse perspectives, blending industry, academia and culture to create unexpected unique partnerships to look at science in a new way.

    Case study

Silver winner:

  • MC2 and NCC Group
    The Elephant in the Boardroom

Finalists:

  • JAMpr
    Disruptive Financial Technology for Britain’s SMEs
  • Metamorphic PR
    Ending animal testing in chemicals and cosmetics

Arts, Culture or Sport Campaign

Gold winner:

  • Fido PR
    Creating a Splash for Victoria Baths

    Using the hook of swim for heritage day, this simple campaign was extremely effective in gaining media coverage and support for a restoration project. That it was done pro bono, with a small contribution made after the event, adds to what was a great campaign.

    Case study

Silver winner:

  • Rule 5
    Fat Lad At The Back Land of Giants

Finalists:

  • No Brainer and Sale Sharks Community Trust
    In the Pack Programme
  • Petal & Co. and The University of Salford
    International royalty
  • Rule 5
    #Brother4Results
  • Weber Shandwick
    Batchelors Peas: Supporting You and Your Team

Education Communications Campaign

Gold winner:

  • Petal & Co. and Tunafish
    University of Salford – match made in Salford

    With University undergraduate places a declining yet increasingly competitive market, Tunafish Media and Petal & Co. designed an innovative, risky and fun way to engage prospective students in choosing the University of Salford; by setting up Tinder profiles for the university, a platform that fits the target audience. This cut through the normal stock images of happy students at university, to stand out and gain a reaction from the target group and news media.

    Case study

Best Use of Media Relations

Gold winner:

  • Rule 5 and Blackpool Pleasure Beach
    An Icon Is Born

    An innovative campaign that took the difficult scenario of nothing to show and using multi-media and motion graphics to enhance media content and gain a huge amount of quality media attention in the build up to a new rollercoaster ride being ready for launch. A very effective use of the budget and clear measureable results on media coverage.

    Case study

Silver winner:

  • Manchester Airport
    The A350 lands at MAN

Finalists:

  • JAMpr
    Electrifying Media Relations
  • PR Agency One
    Lighting up Christmas for Christmas Tree World
  • PR Agency One and DronesDirect.co.uk
    Taking SEO PR to the Skies
  • Weber Shandwick
    The Carrot That Stole Christmas

Best Use of Digital

Gold winner:

  • Weber Shandwick
    Thrills on Film for Ferrari Land

    A simple idea but very well executed. Weber Shandwick took a sound approach to identifying the audience and a simple but very effective approach to digital filming yielded great coverage. It was a well executed campaign, both on and offline with digital media at its centre.

    Case study

Silver winner:

  • GBG
    How Unique is Your Name?

Finalists:

  • Northern and Blumilk
    Buy Before You Board
  • Smoking Gun PR
    Essential Cuisine, Almost From Scratch
  • Weber Shandwick
    Getting Millennials to Fall in Love with Handwash

Best Use of Social Media

Gold winner:

  • Weber Shandwick
    #LoveCarex: Getting Millennials to Fall For Hand Wash

    A very clear and detailed strategy from the start – Weber Shandwick demonstrated impressive audience insight, great creativity and detailed execution with strong links to strategic objectives; a fun brand campaign with strong metrics.

    Case study

Silver winner:

  • Smoking Gun PR
    Oven Pride #ProudAtPride

Finalists:

  • Manchester Airport
    MAN wins Twitter
  • Manchester Airport
    The A350 lands at MAN
  • Manc Frank
    The Colouring Café
  • Rule 5
    #Brother4Results

Best Use of Photography or Design

Gold winner:

  • Smoking Gun PR
    Oven Pride  – Hot Cross Trump

    Strong research and audience insight, lots of creativity for a fun campaign that tied in with the brand’s established tone of voice on social. Using current affairs images it struck a chord with online audiences.

    Case study

Silver winner:

  • Stein IAS and Merck Animal Health – Caninsulin
    Pet Diabetes: Face The Facts

Finalist:

  • Catapult PR
    Champion for a Day

Best Publication

Gold winner:

  • Intelligent Conversation and Manchester Metropolitan University
    Met Magazine: A masterclass in brand journalism

    Excellent editorial-led magazine really well thought out from the strategy, including front cover and editorial content.  The publication generated specific outcomes as well as outputs and had interesting and varied content. The content strategy links to current affairs and what will engage its time-poor audience in an attention-grabbing way.

    Case study

Silver winner:

  • The University of Manchester
    The University of Manchester Magazine

Finalists:

  • MyCSP
    MyWord
  • Pelican Communications and the British Frozen Food Federation
    Relaunching The Bulletin

Best Event

Gold winner:

  • Weber Shandwick
    Starting up the Engines for Ferrari Land

    In a very tough marketplace they delivered great results.  This was also executed across a wide geographical area and multiple countries, with a tricky timeline to meet being prior to the product being ready for the market.  The campaign strategy was clear and targeted with strong audience insight and clear implementation of tactics set out against objectives.  Good measurement and evaluation of results.  Excellent use of new technology combined with traditional methods of PR.

    Case study

Silver winner:

  • Brazen
    Reaching Remote Heights For Chicago Town

Finalists:

  • Manc Frank
    Overdrive Xmas Party of the Future
  • Firework Public Relations
    Advanced – Creating Advocacy at the CBI Conference
  • Manchester Airport
    Hainan Airlines Takes Off From MAN
  • N Brown Group
    Fifty Plus Fashion Week by JD Williams

Issues, Crisis or Reputational Management

Gold winner:

  • Outwrite PR
    Correcting perceptions in search results and the public

    Outwrite PR approached the task from a multi dimensional perspective; they were able to clearly demonstrate a change in reputation for their client.  It combined solid research plus multi channel implementation and use of digital.  It was also very cost effective regards the outcomes achieved.

    Case study

Silver winner:

  • Weber Shandwick
    Fare Game

Finalists:

  • Daniel Hughes PR
    Regenerating Cardiff’s Coal Exchange
  • Environment Agency
    More than 6,300 homes & businesses flooded – First Anniversary of Storm Desmond and planning to reduce flood risk in the future

Outstanding Independent Practitioner

Gold winner:

  • Jane Hunt MCIPR
    Catapult PR

    This person demonstrates a real commitment over a long period of time and through tough times as well when they lost client at work through no fault of their own, but still continued with CPD and didn’t give up. The high level of passion comes across and a lot of personal investment into the campaigns this person has undertaken.

    Case study

Silver winner:

  • Bridget Batty MCIPR
    Limetree Public Relations

Outstanding In-House Public Relations Team

Gold winner:

  • M&S Bank

    This small team has achieved big results demonstrating excellent synergy with overall company priorities and positioning. In a fiercely competitive market they have maintained brand awareness and continued to support product developments with an effective mix of traditional media and influencer marketing. The integration of internal communications within the Bigger Start campaign has improved interaction between staff and the senior management and the #MakeASwitch competition demonstrated a creative approach to effective employee engagement. The use of research within the Bigger Start campaign enabled the team to be focused in their approach achieving overall impressive results within a modest budget.

    Case study

Silver winner:

  • Manchester Airport

Finalists:

  • Electricity North West
  • Stockport Council

Outstanding Small Public Relations Consultancy

Gold winner:

  • Refresh PR

    Recognising the need to evolve, Refresh PR has achieved great success across its business. From winning an impressive new line-up of clients to implementing sound business processes, the agency has delivered on what it said it would. It’s commitment to CPD is evident – particularly its Refresh Academy initiative while the quality of work is evidenced by the campaign they chose to highlight – a worthy Gold Award winner.

    Case study

Silver winner:

  • No Brainer

Finalists:

  • Avant PR
  • MTJ Associates
  • One Little Bird PR
  • Petal & Co.

Outstanding Public Relations Consultancy

Gold winner:

  • Smoking Gun PR

    Smoking Gun PR has a clear vision and is laser focused on ensuring growth by being focused on profitability and improving work flows. It is taking a new approach to evaluate campaigns through the use of independent analysts, helping produce better measurement and ROI information for its clients.

    Case study

Silver winner:

  • Peppermint Soda

Finalists:

  • Brazen
  • MC2
  • Social Communications
  • Weber Shandwick