We’re thrilled to announce the results of the CIPR North West PRide Awards 2018. Click on the links below to view the winning entries.

To view the photos from the event, please visit the Howard Wilkinson Photography Facebook page.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Firework Public Relations
    Business Communications Reimagined

The judges were impressed by the clear insights which were devised to underpin the communications strategy. A focused approach to the campaign implementation led to increased awareness of ‘Advanced’ through major media outlets, and the establishment of long term strategic partnerships. A worthy winner!

Case study

Silver winner:

  • Havas PR
    Armitage Shanks: #celebrate200

Finalists:

  • Big Brand Ideas and GBG
    ID/IQ: Engage or Enrage
  • Co-op
    Co-op acquisition of Nisa Retail Limited
  • Manchester Airport
    Manchester Airport Launches The China Report
  • Petal & Co.
    Cleaning up with Robert Scott

Internal Communications Campaign

Gold winner:

  • Sellafield Ltd
    It’s okay to talk about mental health here

The judges felt that this was an excellent joined-up campaign, led by the Director from the top, breaking down barriers through meaningful engagement with staff. The campaign contained refreshing creativity, with all avenues explored to achieve real outcomes for staff and, importantly, real change!

Case study

Silver winner:

  • First Bus
    Learning at Work Week

Finalists:

  • Air Products
    Internal communications campaign for UK’s 60th anniversary
  • Electricity North West
    Developing a new Purpose and Principles for ENWL
  • MyCSP
    MyWord
  • Peppermint Soda
    Rayburn Trading – 60 years and counting…

Consumer Relations Campaign

Gold winner:

  • Weber Shandwick
    Getting the UK to Love Canned Food

A multi-faceted huge campaign by Weber Shandwick with a difficult brief that beat all KPI’s! From the outset, the agency were clear on their detailed objectives and had a genuine creativity which helped bring this campaign to life. The budget breakdown justified the measurement and evaluation which, in itself, is more than impressive. A great campaign!

Case study

Silver winner:

  • Smoking Gun and Childs Farm
    Getting under the baby skin market

Finalists:

  • M&S Bank
    Not just any mortgage provider…
  • Manc Frank
    The Crown from the Crowd
  • Manchester Airport
    Manchester Airport Targets Its Outer Catchment Area
  • Weber Shandwick
    A Tale of Two Fish

Public Sector Campaign

Gold winner:

  • Havas PR and Greater Manchester Health and Social Care Partnership
    Making Smoking History in Greater Manchester

A really strong media campaign by Havas PR for Manchester. The judges loved the use of community champions – both to bring this amazing campaign to life and to generate excellent media coverage and awareness. Havas PR really succeeded in developing a compelling campaign that was endorsed by an impressive list of influencers. Well done!

Case study

Silver winner:

  • Stockport Council
    Stockport Fighting the Flu Together!

Finalists:

  • Jam
    Getting festive with Transport for Greater Manchester
  • Jam and Transport for Greater Manchester
    Stamping out annoying behaviour on Metrolink
  • Viva
    Your Mile Your Way

Community Relations Campaign

Gold winner:

  • Rule 5 and Wonderful.org
    Millions More for UK Charities, a Wonderful Plan

A ground-breaking initiative! A detailed stakeholder campaign that affected real change and led to new legislation within the industry that is ultimately to benefit the charity sector using online donation portals. Rule 5 delivered brilliant results and this campaign has created massive change.

Case study

Silver winner:

  • Intelligent Conversation and United Utilities
    North West Affordability Summit 2018

Finalists:

  • Catapult PR
    Amazing Grace
  • Havas PR
    Danone Nations Cup winning recycling campaign
  • Weber Shandwick
    Making Strawberry Field Forever

Not-for-Profit Campaign

Gold winner:

  • Rule 5 and Wonderful.org
    Millions More for UK Charities, a Wonderful Plan

This was a truly Wonderful campaign! The clarity and focus of the client, along with how the agency took this forward, was outstanding. The campaign had a clear direction and used brilliant tactics across media and stakeholders to get their messages, and desire across for the charity sector, with brilliant outcomes. The fact that real differences have been made by Wonderful is commendable and will make a huge impact within the charity sector for the future!

Case study

Finalists:

  • Smoking Gun and Support Adoption For Pets
    Santa Paws
  • The Church of England in Lancashire
    Virtual Pilgrimage
  • Viva and CANW
    My Life In An Orphanage
  • Weber Shandwick
    Making Strawberry Field Forever

Healthcare Campaign

Gold winner:

  • North West Ambulance Service
    Make the right call

This was a great multi-faceted campaign by North West Ambulance Service. The judges loved the creative use of online and social media channels. They used contemporary themes such as ‘fake news’ and ‘WTF’ really well. Traditional story telling from experts at the front line made this a standout winner!

Case study

Silver winner:

  • Stockport Council
    Stockport Fighting the Flu Together!

Finalist:

  • Viva
    Your Mile Your Way

Integrated Campaign

Gold winner:

  • Manchester Airport
    Year of the Dog at Manchester Airport

This was a wonderful campaign by Manchester Airport. The integration of the campaign – which was strong in terms of creativity and visual – used fantastic hooks to capture imagination and gain impressive media and digital coverage. Excellent work, Manchester Airport!

Case study

Silver winner:

  • Peppermint Soda and Health Shield
    Helping Health Shield Thrive

Finalists:

  • Big Brand Ideas and GBG
    ID/IQ: Engage or Enrage
  • Havas PR
    Armitage Shanks: #celebrate200
  • Refresh PR
    The Heating Installer Awards 2018
  • Weber Shandwick
    Iceland: the palm oil alarm call

Transport or Automotive Campaign

Gold winner:

  • Manchester Airport
    Manchester Airport Targets Its Outer Catchment Area

This was an outstanding campaign by Manchester Airport that delivered impressive results on a small budget. Manchester Airport capitalised on traditional PR skills and talent and, by really knowing their audience, were able to deliver a strong campaign with excellent results. A fresh, no fuss campaign that delivered an award-winning outcome!

Case study

Silver winner:

  • Manchester Airport
    Manchester Airport Launches The China Report

Finalists:

  • Democracy and carwow
    PR – A Real Driving Force
  • Jam
    Getting festive with Transport for Greater Manchester
  • Jam and Transport for Greater Manchester
    Stamping out annoying behaviour on Metrolink
  • Smoking Gun and Prestone
    The British Rally Championship

Low Budget Campaign

Gold winner:

  • North West Ambulance Service
    Hero Next Door

Everyone needs a hero next door! The judges were blown away by this campaign – by how fresh it was, by the way it motivated and engaged the community, and how it achieved its objectives. The campaign successes through enquires, applications and awareness were all outstanding!

Case study

Silver winner:

  • Peppermint Soda
    CupCycling – Wake Up And Smell The Coffee

Finalists:

  • BIG Partnership
    Steak and gin – Manchester’s hottest new pairing!
  • Havas PR
    Back to School for Wynsors World of Shoes
  • Refresh PR
    TableNow.co.uk’s search for the Professional Eater

Arts, Culture or Sport Campaign

Gold winner:

  • Fido PR and Pankhurst Trust
    Deeds Not Words

A really solid campaign with a clear brief, strategy and exceptional results, including visitor numbers quadrupling. Migrated, original suffragette stories became part of a much larger national story – and it still continues. The judges were impressed by the impact of the campaign and the media achieved through a series of angles, hooks and events that brought this event into the forefront of the UK population where people really stood up to take notice.

Case study

Silver winner:

  • Catapult PR
    Amazing Grace

Travel, Leisure or Tourism Campaign

Gold winner:

  • Rule 5 and Blackpool Pleasure Beach
    A New Icon for Blackpool

The use of motion graphics was an innovative solution in building anticipation of an incomplete ride. Interactive press packs were also on brand and numerous news hooks delivered by the team resulted in incredible national and multi-platform coverage. To date, the impact of the campaign has delivered impressive results and will undoubtedly go on to achieve much more!

Case study

Silver winner:

  • Manchester Airport
    Year of the Dog at Manchester Airport

Finalists:

  • Boxed Off Communications
    A train for a dame
  • Boxed Off Communications
    Bouncing around the UK with The Labyrinth Challenge
  • Catapult PR
    Amazing Grace
  • Manchester Airport
    Manchester Airport Targets Its Outer Catchment Area

Best Use of Media Relations

Gold winner:

  • Smoking Gun and Childs Farm
    The Miracle Cream

Brilliant research led to a campaign that delivered compelling media stories which haloed in on a new exciting product for Children’s Farm. The PR campaign by Smoking Gun ultimately increased the clients’ business and exceeded all objectives. The judges were impressed by the results and the implementation of strategic tactics in bringing this exciting campaign to the fore.

Case study

Silver winner:

  • Weber Shandwick
    #TooCoolForPlastic

Finalists:

  • Manchester Airport
    Manchester Airport Targets Its Outer Catchment Area
  • Peppermint Soda
    CupCycling – Wake Up And Smell The Coffee
  • Petal & Co.
    Taking the Manchester MBA global
  • Rule 5 and Blackpool Pleasure Beach
    A New Icon for Blackpool

Best Use of Digital

Gold winner:

  • Jam and First Target Recoveries
    Creating a buzz about PPI

This campaign really cut through the noise of digital and social media, creating a hike in sales increase for Jam’s client First Target Recoveries. The team at Jam used engaging and creative infographics and an interactive postcode tracker that delivered a bespoke solution for their client. The judges were impressed by the thought put into this campaign and timely delivery of strategic tactics to deliver first class results.

Case study

Silver winner:

  • Cumbria County Council
    Cumbria County Council Adoption Campaign

Finalists:

  • Democracy and Cartridge Save
    A Day In The Life
  • Jam and Transport for Greater Manchester
    Stamping out annoying behaviour on Metrolink
  • Manc Frank
    The Crown from the Crowd
  • Stein IAS and Ingredion EMEA
    You Are How You Eat

Best Use of Social Media

Gold winner:

  • Intelligent Conversation
    Driving a successful social strategy for Eddie Stobart

Eddie Stobart was in need of repositioning for its training academy. This clear, concise, and detailed campaign achieved superb results for this strong brand. Bringing staff, customers and new business forward resulted in great outcomes, awareness, and additional income to the business, all helped by this exciting campaign. Great result!

Case study

Silver winner:

  • Jam and First Target Recoveries
    Creating a buzz about PPI

Finalists:

  • Catapult PR
    Amazing Grace
  • Jam
    Getting festive with Transport for Greater Manchester
  • Jam and Transport for Greater Manchester
    Stamping out annoying behaviour on Metrolink
  • Rule 5
    Brother Cycling #Brother4Results

Best Use of Content

Gold winner:

  • Bring Digital
    Ann Summers – 30 Day Sex Position Challenge

Bring Digital cleverly used a creative idea, simply yet brilliantly executed, to deliver content which delivered outstanding reach and results. Walking the very fine line between shareable content and adult-only material, they secured paid, earned, owned and shared impacts with incredible success, all on a very limited budget and with mighty impressive traffic to their business website. Outstanding work!

Case study

Silver winner:

  • Big Brand Ideas & Trunk
    Nextbase ‘Bad Drivers’

Finalists:

  • Manc Frank
    The Crown from the Crowd
  • Manchester Airport
    Manchester Airport Targets Its Outer Catchment Area
  • Peppermint Soda and Health Shield
    Helping Health Shield Thrive
  • Smoking Gun and Silentnight
    Helping Britain get a better night’s sleep

Best Event

Gold winner:

  • N Brown Group
    Simply Be – The Curve Catwalk

This was a brilliant campaign that nudged its way into fashion central through timing and production values. Technology played a huge role and the tech squad delivered important influencer buy-in and third party endorsement. Shoppable video demonstrated clear ROI and ease of access for consumers. There was a clear timeline and an excellent breakdown of the budget which made this event create massive impact for the brand.

Case study

Silver winner:

  • The University of Manchester
    ScienceX – introducing non-traditional audiences to science

Finalists:

  • Cumbria County Council
    What a difference a day makes…
  • Intelligent Conversation and United Utilities
    North West Affordability Summit 2018
  • M&S Bank and Simply Better
    M&S Bank Leads the Way
  • Marick and Infinity Organising Team
    Infinity Festival – Your Future: No Limits

Issues, Crisis or Reputational Management

Gold winner:

  • Electricity North West
    Taming the Beast from the East

This was an impressive campaign with a great catchline that captured the imagination of the public. There was great feedback traffic on social media which highlighted the local staff who went above and beyond to support the public. It also had lovely authentic content. You took on the Beast and you Beasted it, well done!

Case study

Silver winner:

  • Cumbria County Council
    Beast from East meets Best from West

Best Publication

Gold winner:

  • United Utilities
    One+ magazine

Brilliant work by United Utilities as the judges were dazzled by this lovely publication. A solid rationale resulted in the creation of an impressive magazine, packed full of engaging stories and photos, and the results speak for themselves – employees love it.

Case study

Silver winner:

  • Pelican Communications and British Frozen Food Federation
    The Bulletin: Upping the arsenal

Finalists:

  • East Lancashire Hospitals NHS Trust
    Share to Care
  • MyCSP
    MyWord
  • Stein IAS
    The Post-Modernist
  • Stockport Council
    Extra! Extra! – Read all about it……online

Outstanding Young Communicator

Gold winner:

  • Sarah Lawless
    BIG Partnership

Sarah impressed the judges with her ambition and commitment to continuing professional development, not only for herself but for others. She demonstrated good awareness of the practicalities of agency management and the importance of developing and mentoring team members and rising talent. Most notably, the judges were struck by her infectious enthusiasm and agency-first mentality.

Case study

Outstanding Independent Practitioner

Gold winner:

  • Paula Hunter
    PR Hunter

Congratulations to the PR Hunter – Paula – who has clearly worked hard to hunt and gather, whilst looking after herself in this challenging industry we all love. Through her business focus and mentoring, she has grown in strength and brand awareness. Her campaign for Charcot Marie Tooth was brilliant and an excellent example of her work.

Case study

Silver winner:

  • Jane Hunt MCIPR
    Catapult PR

Finalist:

  • Bridget Aherne MCIPR
    Bridget Aherne Communications

Outstanding In-House Public Relations Team

Gold winner:

  • Co-op

The ‘back to being Co-op’ campaign provided an opportunity for the whole team to shine. The judges were impressed by the comprehensiveness of the campaign, the detailed strategy and firm grip on what’s important to both employees and customers. Well done to the team, whose passionate commitment to sharing best practice, not least through their own personal use of social media, ensures they are educating others around them, whilst ensuring their work is of the highest standard.

Case study

Silver winner:

  • N Brown Group

Finalists:

  • M&S Bank
  • Stockport Council
  • The Regenda Group
  • The University of Manchester

Outstanding Small Public Relations Consultancy

Gold winner:

  • Petal & Co.

Petal & Co. have demonstrated impressive growth, and the retention of both clients and staff is of a high standard. This seems to be linked to a deep and innovative commitment to CPD and development of their staff, including progressive people policies. This is an ambitious company with clear goals and a delivery focused on real outcomes, not just at the point of the campaign but lasting beyond.

Case study

Silver winner:

  • Refresh PR

Finalists:

  • No Brainer
  • Rule 5

Outstanding Public Relations Consultancy

Gold winner:

  • Weber Shandwick

In an extremely strong field, Weber Shandwick stood out with their strong business performance, backed up a very strong commitment to staff retention and development. Their eye-catching campaign for Iceland was, for the judges, the icing on cake.

Case study

Silver winner:

  • Peppermint Soda

Finalists:

  • Big Brand Ideas
  • Havas PR
  • Smoking Gun
  • Social Communications