We’re thrilled to announce the results of the CIPR Scotland PRide Awards 2017. Click on the links below to view the winning entries.

To view photographs from the night, visit the  Steve Pope Photography website and do the following:

  1. Click on the ‘Batch Download’ link (right-hand side of page).
    A window pops up prompting for a password.
  2. Enter password: “Glasgow17” (case sensitive).
  3. Select which images you wish to download.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Weber Shandwick
    Rare Whisky 101: A Dram Fine Investment

    This was a challenging brief where in-depth research, well-planned tactics and creative ideas were used to draw attention to a niche and previously unexplored market. Significant high-profile national and international media coverage has resulted in the positive positioning of the client in the desired market and had a positive impact on their revenue.

    Case study

Silver winner:

  • Holyrood PR
    Establishing Scotland’s Cyber Champions

Finalists:

  • Citypress and Bank of Scotland
    Oil & Gas Report 2016
  • Grayling and Morton Fraser
    Confidence Through Clarity
  • Muckle Media
    Entrepreneurial Spark: Championing UK Entrepreneurship
  • Weber Shandwick
    Liverpool2: A Vision Revealed

Internal Communications Campaign

Gold winner:

  • Amey
    Environmental Services Safety Week

    Amey presented a well thought-out safety campaign which was clearly linked to the company’s overall communications strategy. The in-house communications team also recognised the challenges of communicating to a mobile workforce and adopted a variety of methods to deliver their campaign messages. Amey succeeded in its aim of awareness raising and injury reduction on a very small budget.

    Case study

Silver winner:

  • Skills Development Scotland
    Equality and Diversity Campaign

Consumer Relations Campaign

Gold winner:

  • Muckle Media
    People’s Energy: Power to the People

    The results that were achieved with such a small budget really stood out against the competition, it was a phenomenal outcome. The campaign showed the importance of getting inside a story, carrying out some detailed and relevant research, and understanding what can be achieved by focusing on the right media and not relying on a scattergun approach – a great campaign with outstanding results.

    Case study

Silver winner:

  • Weber Shandwick
    Seeing VELUX in a brand new light

Finalists:

  • 3×1 Group and Quality Meat Scotland
    Love Scotch Lamb
  • Holyrood PR
    Mackie’s Churns 30 in Style
  • Seafish
    Fish 2 a week

Public Sector Campaign

Gold winner:

  • The City of Edinburgh Council
    Our Edinburgh

    This bears all the hallmarks of an award winning campaign. Using rich data at the planning stage to inform strategy meant that the implementation and tactics could be targeted to the best effect. The creativity was inspired and injected a sense of humour into the whole project which led to impressive improvement outcomes.

    Case study

Silver winner:

  • North Ayrshire Council Corporate Communications
    Save Our Ferry Keep It A to B

Finalists:

  • 3×1 Group and Food Standards Scotland
    Snacking: The uncomfortable truth
  • Aberdeenshire Council
    Aberdeenshire budget engagement
  • Morrison Media
    Launch of report into death of Bailey Gwynne
  • Scottish Ambulance Service
    Registration to Resuscitation

Community Relations Campaign

Gold winner:

  • Holyrood PR
    Building Communities in East Lothian – CALA Homes

    The results from the campaign really impressed the judges, particularly the creative use of the relationship with the local media. Achieving these results on a relatively small budget, and ensuring that more charities have been able to benefit from CALA Homes’ support, truly demonstrates the value of PR.

    Case study

Silver winner:

  • Talking Canvas and Edinburgh Food Social
    Crowdfunding success for a food truck

Public Affairs Campaign

Gold winner:

  • Pagoda Porter Novelli
    Head injury and reoffending

    Robust research and a targeted campaign delivered impressive results against a tight budget. Through successfully demonstrating the political will behind the recommendations for funding, the campaign objectives were met entirely, whilst also increasing awareness of the BPS with key decision makers to positively impact future policy decisions.

    Case study

Silver winner:

  • Skills Development Scotland
    Scottish Apprenticeship Week 2017

Finalist:

  • Scottish Huntington’s Association
    The National Care Framework for Huntington’s Disease

Not-for-Profit Campaign

Gold winner:

  • Weber Shandwick
    Glasgow Children’s Hospital Charity: Scotland’s Biggest Bedtime Story

    Working on behalf of the Glasgow Children’s hospital, Weber Shandwick had clear objectives that included helping their client to raise much-needed funds. The story time idea was relatable to its audience and made good use of celebrity endorsement.  The campaign delivered above and beyond the targets set, exceeding the fundraising target that was set.

    Case study

Silver winner:

  • The BIG Partnership
    The new Jim Clark Museum

Finalists:

  • Holyrood PR
    Edinburgh Children’s Hospital Charity: New Name, Same Aim
  • Smarts Communicate, PUNK Creative and Father’s Network Scotland
    Year of the Dad: An idea was born
  • Tricker PR
    Coats Of Many Colours Counteract Black Dog Syndrome
  • Volpa and The ARCHIE Foundation
    Oor Wullie’s Bucket Trail

Healthcare Campaign

Gold winner:

  • 3×1 Group and Food Standards Scotland
    Snacking: The uncomfortable truth

    Tasked with supporting Food Standards Scotland’s aim of tackling the country’s unhealthy snaking culture, 3×1 Group conducted in-depth research which identified a clearly defined target audience. This was a coordinated campaign with clear messaging delivered across a variety of mediums. The campaign resulted in increased engagement and acknowledgement of the issues surrounding unhealthy eating, and a demonstrable change in attitudes amongst the target audience.

    Case study

Silver winner:

  • Consolidated PR, NHS Health Scotland and The Scottish Government
    Nipping cervical cancer in the bud

Finalists:

  • Indigo
    JDRF Challenging Scotland’s Research Community
  • Pagoda Porter Novelli
    Head Injury and reoffending
  • Perceptive Communicators and Virtual Reality Empathy Platform
    Designing for dementia in a Virtual Reality world
  • Seafish
    Fish 2 a week

Integrated Campaign

Gold winner:

  • Consolidated PR and The Scottish Government
    We Need Everybody

    A clever and innovative approach to changing mind sets and behaviours around such an important issue; this campaign used powerful case studies and imagery to highlight the lack of organ donors and the need for people from all walks of life to become involved. Measurable results were outstanding and were linked very firmly to the success of the ‘We Need Everybody’ campaign.

    Case study

Silver winner:

  • Weber Shandwick
    Caledonian Sleeper: Sleep to Snow

Finalists:

  • 3×1 Group and Quality Meat Scotland
    Scotch Lamb: More than just a Sunday roast
  • Citypress and Ikano Bank
    Drive Like a Swede
  • Grayling Scotland
    DATAFEST17 – supporting Scotland’s inaugural data festival
  • Wheatley Group
    Put Rent First

Low Budget Campaign

Gold winner:

  • Tricker PR
    Coats Of Many Colours Counteract Black Dog Syndrome

    This was a highly innovative, truly inspiring and creative campaign which used effective research to identify a strategic partnership. This proved central to the success of the campaign; a classic example of creative tactics and clever use of photography bring deployed on a shoestring, achieving impressive results.

    Case study

Silver winner:

  • Holyrood PR
    SSPDT – Piping Up For Scotland

Finalists:

  • Grayling and Carnegie UK Trust
    Changing the narrative on library use in UK/Ireland
  • Pagoda Porter Novelli
    Bringing Bellfield to Britain
  • The BIG Partnership
    The new Jim Clark Museum
  • Weber Shandwick
    Aberdeen Community Energy – Donside Hydro

Arts, Culture or Sport Campaign

Gold winner:

  • Morrison Media
    Launch of Sirens Netball Team

    The judges were impressed with the way that this campaign raised the profile of the Sirens by aligning them with the greater purpose of tackling gender disparity in sport as a whole and the objectives were met despite the confines of a very small budget.

    Case study

Silver winner:

  • Orbit Communications
    Celebrating 80 years of the Saltire Society

Finalists:

  • Muckle Media
    Mark Beaumont: Around the World in 80 Days
  • Orbit Communications
    Championing culture and business collaboration
  • Weber Shandwick
    ALDI Scottish Sport Fund

Best Use of Media Relations

Gold winner:

  • Pagoda Porter Novelli
    Trust in the Countryside

    The focus on quality over quantity really caught our eye, as the campaign had to be delivered within a very limited budget. The coverage gained, showed a real understanding of the client’s needs and the media that had to be targeted to get this story to the required audience. The results were exceptional, and the strong media relations skills and understanding of the need for powerful visuals really shone through.

    Case study

Silver winner:

  • Muckle Media
    Power to the People: People’s Energy

Finalists:

  • Beeline PR
    Tiso Returns to Mount Everest 2017
  • Citypress and Ikano Bank
    Drive Like a Swede
  • Holyrood PR
    Edinburgh Children’s Hospital Charity: New Name, Same Aim
  • Weber Shandwick
    Rare Whisky 101: A Dram Fine Investment

Best Use of Social Media

Gold winner:

  • Weber Shandwick
    ALDI: a very social supermarket

    This was a well-researched social media campaign by Weber Shandwick on behalf of its client ALDI.  They recognised the demographic of their audience as well as having an understanding of their psychology and shopping habits. Weber Shandwick identified the need to create a localised identity delivering relevant content relatable to its audience. It is clear from the evidence presented that this campaign delivered excellent results.

Silver winner:

  • Equator and CYBG
    Transforming Clydesdale Bank’s sponsorship with The SSE Hydro

Finalists:

  • Holyrood PR
    Edinburgh Children’s Hospital Charity: New Name, Same Aim
  • Scottish Environment Protection Agency
    Graduate trainee scheme recruitment campaign
  • The BIG Partnership
    Britain’s Favourite Flatmate – Spark

Best Use of Photography or Design

Gold winner:

  • Tricker PR
    The Force is Strong with Star Wars Cocktails

    This campaign sparkles and fizzes with creativity and imagination, great use of research and planning to create a unique brand identity which leaps out of the page via the excellent photography and inspired cocktail list. It successfully generated great media interest and conversions to the Dark Matter Distillers website.

    Case study

Silver winner:

  • Weber Shandwick
    Nocturne

Finalist:

  • Think and Benenden
    Be Healthy

Best Publication

Gold winner:

  • Weber Shandwick
    Nocturne

    The publication stood out for its focus on its audience, and how it used detailed research to ensure the readers were getting what they wanted. The quality of the writing and photography was exceptional, and we felt that it added to the feeling of luxury that those who were using the Caledonian Sleeper expected. Furthermore, the client also felt that they were getting a quality product that met their expectations and were happy to support further development of the magazine.

    Case study

Silver winner:

  • Seafish
    Quay Issues 2016

Finalists:

  • Audit Scotland
    Annual Report and Accounts 2016/17
  • The General Teaching Council for Scotland
    Teaching Scotland
  • Think
    Historic Scotland
  • Think and Benenden
    Be Healthy

Best Event

Gold winner:

  • Scottish Canals
    Changing the flow of the World Canals Conference

    With their ambition to raise Scotland’s profile after securing a prestigious international conference, Scottish Canals undertook meticulous research and planning. This included multiple audience and speaker engagement tactics prior to the event. The result was a very successful international gathering which has increased Scotland’s profile as well as the stature of this annual conference. They have raised the bar for future organisers.

    Case study

Silver winner:

  • Weber Shandwick
    University of Edinburgh Business School: #makeyourmark

Finalists:

  • Clark Communications and Seafood Scotland
    Making waves for Scottish seafood
  • Holyrood PR
    Scottish Cyber Awards
  • The National Autistic Society Scotland
    20th anniversary comedy workshops and parliamentary performance
  • Universities Scotland
    Scotland Welcomes the World

Issues, Crisis or Reputational Management

Gold winner:

  • Morrison Media
    Launch of report into death of Bailey Gwynne

    An example of highly effective crisis management around a very sensitive and complex issue; focussed research and planning from the start put the campaign on a very strong footing. Careful handling was deployed throughout, using impressive media relations. The positive outcomes are clear to see in the measurement and evaluation.

    Case study

Outstanding Young Communicator

Gold winner:

  • Sarah Robertson ACIPR
    Orbit Communications

    The judges were very impressed by Sarah’s commitment to CPD and how she linked this to her career progression objectives. At the early stages of her career with Orbit she challenged her director about the use of Instagram and took responsibility for it’s introduction and implementation across a range of clients demonstrating it’s impact through audits. The judges were very impressed by her unassuming approach to her work and challenges and that she simply took on an idea and ran with it, introducing off her own back regular audits of social media to demonstrate it’s effectiveness and value to a campaign as well as to engaging the correct customer group. Amongst a talented pool of entries, Sarah was the stand out candidate and would be a very fitting Young Communicator for CIPR Scotland as well as a great ambassador.

    Case study

Finalists:

  • Stuart Milne ACIPR
    Holyrood PR
  • Ellie Wagstaff MCIPR
    Muckle Media
  • Chris McDonald MCIPR
    Scottish Canals
  • Catherine Ritchie MCIPR
    Skills Development Scotland
  • Michael McCuish MCIPR
    VisitScotland

Outstanding Independent Practitioner

Gold winner:

  • Clare Graham MCIPR
    Advantage PR

    In her own words Clare sums up the key to a successful PR business – to be fearless and prove to your clients and recipients that you are a true business professional, a PR consultant that offers the very best advice and provides successful and measurable results. This is borne out by one of her clients remarking, in a glowing testimony, that she is “quite simply the best PR he has worked with” providing his business with a massive return on his PR investment. Her commitment to professional development and how she contributes to the industry is keenly demonstrated by her personal commitment to continually honing her skills to meet the challenges of an increasing focus on social media and digital content .She is also passionate about passing on her skills to budding PR practitioners, by sponsoring and mentoring a media student. After celebrating more than 10 years as an independent practitioner, Clare shows continuing passion and drive and confirms the belief that a sole trader can survive and prosper by offering a committed and professional service.

    Case study

Public Sector Team of the Year

Gold winner:

  • Audit Scotland

    This entry set out good objectives and a clear strategy, as well as excellent performance against budget. The team is clearly committed to CPD and professionalism and innovation. Recent campaigns have clearly enhanced the organisation’s reputation and raised the profile of its work.

    Case study

Outstanding Small Public Relations Consultancy

Gold winner:

  • Tricker PR

    Tricker’s entry stood out for its candour and optimism. The agency clearly faced some very difficult times due to the local economy but responded in a proactive, bold and positive way. It’s approach in working closely with staff to maintain professional development and to also broaden the range of services on offer in order to retain clients speaks to a mature business outlook and one which is a credit to the agency and it’s principles. Tricker is a deserving winner on every front.

    Case study

Silver winner:

  • Message Matters

Finalist:

  • Clark Communications

Outstanding Public Relations Consultancy

Gold winner:

  • Weber Shandwick

    The team at Weber have implemented a strong strategy, focusing equally on business growth and its people. The organisation’s focus on Investors in People accreditation demonstrates that management is putting its people at the heart of the organisation and through their development, are driving business growth and delivering insightful client campaigns.

    Case study

Silver winner:

  • Holyrood PR

Finalists:

  • 3×1 Group
  • Citypress
  • Muckle Media