We’re thrilled to announce the results of the CIPR South of England and Channel Islands PRide Awards 2018. Click on the links below to view the winning entries.

To view and download the photos from the event, please click here.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Fieldworks and ShopperTrak
    Halloween to Christmas – Capitalising on the Golden Quarter

This was an innovative campaign to get an innovative service on its feet and off to a good start. It is firmly rooted in extensive primary research with consumers/end users and thereafter doesn’t miss a beat on strategy/tactics formation – positioning, story-telling, use of on-diary news fixtures and opportunistic use of breaking news, key opinion formers in trade press are all used to advantage. Detailed evaluation showing outstanding value to the client completes the picture.

Case study

Silver winner:

  • Brouha Marketing and Double R Glass & Roofing Systems
    Delivering Real Results in a Flat Market

Finalists:

  • Energy PR and The Toy Association
    Boosting International Visitors at New York Toy Fair
  • Fieldworks and Pricesearcher
    Levelling the search engine playing field
  • Grayling
    HSBC – It’s not banking, it’s business
  • Midnight Communications
    Positioning Coffin Mew as a regional heavyweight

Internal Communications Campaign

Gold winner:

  • Swindon Borough Council
    Injecting some enthusiasm for the flu vaccine

This was an internal communications campaign which made a real difference. Barriers to staff involvement were well known before Swindon Borough Council began. They knew that common myths and selflessness were the main stumbling blocks to their staff taking part and devised a well thought-out, costed and measurable campaign to change behaviour.

Case study

Silver winner:

  • Green Hat
    St Monica Trust Vision and Values

Finalists:

  • Magnox
    Target Zero
  • Solent University
    Love Solent
  • Synergy Creative and Arval UK
    The Journey Makers

Consumer Relations Campaign

Gold winner:

  • Highlight PR
    #SylvanianFROW

After all the fun, excitement and success this campaign clearly achieved, the board will have sat down to evaluate and there is absolutely no doubt that the impressive performance of the brand, in the face of extremely tough competition, can be attributed entirely to this campaign. This is a model example of how PR can really prove its worth in the boardroom.

Case study

Silver winner:

  • Inside Media
    Vision Zero – Increasing Momentum

Public Sector Campaign

Gold winner:

  • Ordnance Survey
    Launch of Open Greenspace

This was a very engaging campaign which made good and imaginative use of digital and mainstream media, opinion formers and grassroots supporters. Good setting of tactical comms objectives which were SMART with a clear eye on evaluation at the end of the process impressed the judges. Ordnance Survey demonstrated an excellent use of activists and opinion formers, leading to some impressive outcomes on a very low budget.

Case study

Silver winner:

  • Swindon Borough Council
    Increasing turnout using a sausage dog and rings

Finalists:

  • Briscoe PR and Fareham Borough Council
    Fareham Local Plan Consultation Campaign
  • Chichester District Council
    Against Litter
  • Devon Sustainability and Transformation Partnership
    Stay Well This Winter
  • Solent University
    Solent for Life: a new alumni brand

Community Relations Campaign

Gold winner:

  • Chichester District Council
    Against Litter

Achieving genuine community involvement in litter reduction and a better response than ‘let the council sort it out’ is a problem local authority communicators are very familiar with.     This well-planned campaign offers a solution combining a clear message – that littering is a crime and will be treated as one – with materials name-checking local areas to encourage grass-roots support. It used a clear three-step strategy with realistic communication objectives, resulting in strong community involvement and a reduction in offences. In particular, the judges were impressed by the campaign’s excellent use of consistent design which reinforced recognisability of a unified message over a wide range of media.

Case study

Silver winner:

  • Grayling and Oil and Pipelines Agency
    Oil Fuel Depot Redevelopment: Engaging a community

Not-for-Profit Campaign

Gold winner:

  • Grayling and Trauma Response Network
    Launching TRN: An innovative mental health service

This was a simple but effective launch strategy for a new charity to offer immediate support to people suffering trauma. This campaign had good communications objectives, and used a strong media strategy which is appropriate for a no-budget launch. It used impressively successful tactics to achieve remarkably good media coverage and reach. Although most of the evaluation is on media activity, it also shows an excellent initial response sign-up from volunteer therapists for the organisation. In particular, launching a charity fronted by a founder who has himself recently suffered trauma poses particular ethical challenges, and the judges were impressed by the agency’s response to the duty of care to the client which arose from this by preparing him for the emotional impact of the key launch day and supporting him through it.

Case study

Silver winner:

  • bandv on behalf of LEIA (Lift and Escalator Industry Association)
    ‘Liam Loves Escalators’ Children’s Safety Campaign

Finalist:

  • Devon Sustainability and Transformation Partnership
    Easter Stay Well Pharmacy

Integrated Campaign

Gold winner:

  • Devon Sustainability and Transformation Partnership
    Stay Well This Winter

The judges were impressed with the way this campaign clearly identified its audiences and pulled together a range of stakeholders to deliver a synchronised approach. A broad mix of integrated tactics were used to good effect, and the right mix of emotive and informative content resulted in some impressive results.

Case study

Silver winner:

  • Highlight PR
    #MiffyBaby

Finalists:

  • Bournemouth University
    Healthcare Heroes
  • Briscoe PR and The Royal Hospital School
    Navigating Success – The Seafarers’ Bursary
  • Brouha Marketing
    Developing the door market through innovation with DOORCO
  • Carswell Gould
    John Mason

Transport or Automotive Campaign

Gold winner:

  • Fugu PR and Hourbike
    Putting cycling at the heart of Brighton

This was a well-researched campaign that understood and used the spirit and pride of its city to get great results. The judges particularly liked how the team integrated local personalities to promote the scheme and local people to make sign-up smooth and friendly – a reminder that social doesn’t just mean online. Fugu PR demonstrated solid campaign evaluation and provided good value for money.

Case study

Silver winner:

  • Inside Media
    Vision Zero – Increasing Momentum

Low Budget Campaign

Gold winner:

  • Barefoot Media
    1,000 Mouths Festival at Nancarrow Farm

This was an excellent, strategic campaign designed to meet the multiple objectives of raising money for Action against Hunger and raising profile of the farm. The judges liked the split of objectives into business ones and wider awareness-raising ones, with specific evaluation measures matching each. The team used some excellent tactics, including engagement and use of some quite stunning key opinion formers, with coverage on BBC Countryfile being the major coup. This campaign offered excellent value for money in terms of charity donations, along with the prospect of greatly increased income for the farm due to increased awareness and firm bookings – overall, an amazing achievement on such a small budget.

Case study

Silver winner:

  • Fugu PR and The Student Room
    Helping students thrive on A-Level Results Day

Finalists:

  • Bare PR
    Have you got Da Flava?
  • Briscoe PR and The Royal Hospital School
    Navigating Success – The Seafarers’ Bursary
  • Darren Northeast PR
    Metropole Market
  • Solent University
    Inspiring Alumni at Graduation 2017

Arts, Culture or Sport Campaign

Gold winner:

  • Grayling
    Arcadia London

This was a very attention-grabbing launch campaign with evidence of good research and strategic planning which demonstrated thorough knowledge of the key audience. Clear and valid communications objectives were clearly formed with the final evaluation in mind, resulting in an interesting campaign using multi-media tactics, with thorough evaluation against objectives to demonstrate that these were achieved.

Case study

Silver winner:

  • Solent University
    Stand Together

Travel, Leisure or Tourism Campaign

Gold winner:

  • Midnight Communications
    Celebrating 20 years of hen and stags

This was a high profile campaign that had it all – competitions, surveys and a coverage-generating story positioning the owner as Britain’s Best Boss. Midnight’s creativity resulted in over 250 media hits for a client in the competitive hen and stag travel arena and a deluge of job applications!

Case study

Silver winner:

  • Barefoot Media
    Putting Bude on the map

Finalists:

  • Carswell Gould
    Steaming away!
  • Pic PR
    Laura Jones – I Can Run 7
  • SS Great Britain Trust and Kallaway
    Step inside Brunel’s mind: launching a new museum

Regional Campaign of the Year

Gold winner:

  • Fugu PR and Hourbike
    Putting cycling at the heart of Brighton

A well thought-out campaign that made real considerations for the regional market the client was trying to engage with. A wonderful mix of creative ideas and careful planning helped to deliver a stand-out campaign that produced some stunning results for the client and demonstrated real ROI.

Case study

Silver winner:

  • Devon Sustainability and Transformation Partnership
    Stay Well This Winter

Finalists:

  • Bournemouth University
    Healthcare Heroes
  • Briscoe PR and The Royal Hospital School
    Navigating Success – The Seafarers’ Bursary
  • Healthy Lifestyles Gloucestershire and Gloucestershire County Council
    Integrated Healthy Lifestyles Service Gloucestershire
  • Midnight Communications
    Positioning Coffin Mew as a regional heavyweight

Best Use of Media Relations

Gold winner:

  • Bournemouth University
    Hurricane Irma: Expert Comment

This entry really stood out due to the team’s desire to go the extra mile and position the University as experts in a particular field. It’s a fantastic example of traditional media relations in action, with a key spokesperson being made readily available to speak to the media on demand, which helped to establish and cement important relationships with key journalists. The brilliant coverage secured reflects the work ethic on display throughout this campaign.

Case study

Silver winner:

  • Grayling
    M&S – Launching Plan A 2025

Finalists:

  • Fugu PR and Paymentsense
    Capturing the card conversation
  • Kallaway and SS Great Britain
    Launch Of Being Brunel For SS Great Britain
  • Livewire Public Relations
    Autism – challenging perceptions and celebrating success
  • Midnight Communications
    Celebrating 20 years of hen and stags

Best Use of Social Media

Gold winner:

  • McOnie
    Social Media Creates a Step Change

This was a well-targeted campaign that made smart use of a relatively modest budget to get excellent results. It unquestionably drove sales whilst also highlighting an important issue and starting an online conversation worth having.

Case study

Best Use of Content

Gold winner:

  • Police Federation of England and Wales
    The Reality of Policing

This was a powerful campaign that used a one-off opportunity to significantly raise awareness of the key issues in policing. The campaign was turned around quickly in order to maximise impact, with a short emotive video featuring several real officers. This is a worthy winner, deserving of high praise.

Case study

Silver winner:

  • Great Western Railway
    Celebrating the Royal Wedding in the GWR way

Finalist:

  • Briscoe PR and Churchers Solicitors
    Innovative content at the heart of communications

Best Event

Gold winner:

  • Great Western Railway
    Leadership Conference 2018: Realising the Benefits of Transformation

It was clear from the outset that Great Western Railway adopted a genuinely strategic approach to event management. Events are expensive to stage and, unless you set out with a strong strategy about what you want to achieve with whom and what messages you want them to take away, they will not justify your client’s investment. This one had a detailed rationale which was clearly based on research and analysis, clear objectives differentiating between outputs and outcomes setting numerical targets to make them SMART, good tactics carefully planned and executed and excellent evaluation against the objectives, making good analytical use of delegate feedback to gain opinion measures. Overall, this was a campaign with really exceptional clarity throughout from desired messages and outcomes to evaluation.

Case study

Silver winner:

  • Barefoot Media
    1,000 Mouths Festival at Nancarrow Farm

Finalists:

  • Fareham Borough Council
    Daedalus 100
  • Magnox
    Leadership Conference 2018
  • Synergy Creative and Arval UK
    The Journey Makers
  • University of Bristol
    West meets East: University of Bristol in China

Issues, Crisis or Reputational Management

Gold winner:

  • SGN
    Getting the gas back on in Sidcup

This was a very strategic and well-managed crisis management campaign. It was good to see such clear objectives, plus such a good command of current multi-media tactics. This entry was particularly strong on evaluation, which is always a challenge with a crisis management campaign. Unsolicited positive feedback gives a good indication of how relationships were managed and consolidated through the crisis. The judges especially liked the idea of creating and sharing an evaluation infographic after the event as an excellent way of demonstrating achievement and accountability – a simple but effective idea which other organisational communicators could add to their crisis communication practice.

Case study

Silver winner:

  • Inside Media
    Aston Manor Cider – building a merited reputation

Finalists:

  • Great Western Railway
    Cyber Attack
  • Hampshire Fire and Rescue Service
    Beast from the East: Snow Comms

Best Publication

Gold winner:

  • Great Western Railway
    WesternLines: Our Greatest Journey Yet

The yardstick of a great publication is if it is relevant to its target audience and sets out what it aims to achieve. Using insightful audience research, WesternLines: Our Greatest Journey Yet did exactly that – and on a modest budget.

Case study

Silver winner:

  • Briscoe PR and Fareham Borough Council
    Fareham Local Plan 2036

Finalists:

  • Briscoe PR and The Surgery with NATS
    NATS Customer Annual Report 2017
  • Wildwood Public Relations
    CEDIA Communicates

Outstanding Young Communicator

Gold winner:

  • Polly Foster MCIPR
    Office for Students

Polly is a strong, strategic thinker, always looking for opportunities to expand her knowledge and experience at work and outside of it. She demonstrated a massive amount of passion for public relations as a profession and had a very clear sense of where her own career is going. Her strong sense of ethics, alongside her awareness of the CIPR’s Code of Conduct and how it can be implemented, particularly impressed the judges. Polly is one to watch in the future.

Case study

Silver winner:

  • Rebecca Vance ACIPR
    Wildwood PR

Finalist:

  • Megan Vernon-Dacey
    Grayling

Outstanding Independent Practitioner

Gold winner:

  • Lisa Preston MCIPR
    Amplify PR

In any walk of life, you choose to work with or employ a professional with the credentials to give you confidence and belief that you’ve got the best on your team. Lisa has it all- a proven track record in journalism, PR, broadcast media and marketing. She’s innovative, business-orientated and clearly professional to the core. Lisa is a worthy winner and great advocate for the industry.

Case study

Public Sector Team of the Year

Gold winner:

  • Fareham Borough Council

Fareham Borough Council demonstrated an acute understanding of their area, audience and appropriateness of content. The Local Plan 2036 campaign highlighted the team’s ability to inform and engage residents during the council’s decision making process. They have exceeded their own targets and deserve this recognition.

Case study

Outstanding In-House Public Relations Team

Gold winner:

  • Police Federation of England and Wales

The Police Federation of England and Wales entry impressed the judges on several fronts including their increased income and increased engagement across their membership. As any organisation with multiple branches will understand, the challenge of creating on-voice communications across all of them cannot be underestimated and, even against resistance, vital changes were made for the good of the communications strategy. The campaign ‘Protect the Protectors’ is especially to be commended as it resulted in important legislative change. Congratulations to all the team!

Case study

Outstanding Small Public Relations Consultancy

Gold winner:

  • Barefoot Media

Barefoot Media stood out due to their approach to the integration of strategy. They also had a strong CR element which was embedded across the firm. A planned approach to development was also strong and left the judges highly impressed.

Case study

Silver winner:

  • Absolute PR and Marketing

Finalists:

  • ADPR
  • Aro PR and Marketing
  • Fieldworks
  • Inside Media

Outstanding Public Relations Consultancy

Gold winner:

  • Inside Media

Inside Media have a very clear idea of where they want to take the business and demonstrated very well how they had done great work, expanded their offer, moved into new sectors and rewarded their staff. The agency has been able to achieve above industry average profit margins through their business model.

Case study

Silver winner:

  • Synergy Creative

Finalist:

  • Jargon PR