We’re thrilled to announce the results of the CIPR Yorkshire and Lincolnshire PRide Awards 2018. Click on the links below to view the winning entries.

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Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Faith PR and Johnsons of Whixley
    Cultivating Johnsons’ rooted reputation

This wide-ranging campaign cleverly linked into the plight of bees on the news agenda to achieve excellent outputs. Featuring the founder’s 80th birthday and his expertise in horticulture was a sound strategy which reaped dividends for the family firm with many stakeholders.

Case study

Silver winner:

  • The Right Agency
    AESSEAL: Sealing the Deal on Reliability

Finalists:

  • Approach PR
    The Business Enterprise Fund
  • Grayling
    HSBC – It’s not banking, it’s business
  • Princes Quay
    Promoting the UK’s first hybrid shopping centre
  • The Right Agency
    Lhasa: Predicting the Data Sharing Future

Internal Communications Campaign

Gold winner:

  • Engage Comms and Harry Fairclough Construction
    Building a communications culture

Research with employees provided a solid basis for this campaign and resulted in a strong implementation of a wider range of tactics. This campaign demonstrated good measurement and evaluation, all within a cost-effective budget, which truly impressed the judges.

Case study

Silver winner:

  • Acceleris and Utilita Energy
    Powering Utilita Energy’s Vision, Mission and Values

Public Sector Campaign

Gold winner:

  • NHS Wakefield CCG & Umpf
    The Twelve Days of Christmas

The judges were all singing along to this clever adaption of the classic Christmas song which really resonated with audiences both within and outside the region. The strong legacy content of this very creative campaign, delivered on a very cost-effective budget, was a real hit.

Case study

Silver winner:

  • West Yorkshire Fire and Rescue Service
    Throwing Leeds a Lifeline

Finalists:

  • Aberfield Communications
    Engaging communities in York Central
  • ICE Creates and North Yorkshire County Council
    Men’s Mental Health and Wellbeing Campaign
  • Shooting Star and East Lindsey District Council
    Seals, cycling and history: Promoting the Lincolnshire Wolds
  • Social Communications and Bradford Council
    Next Stop Bradford

Not-for-Profit Campaign

Gold winner:

  • The Right Agency
    Lhasa: Predicting the Data Sharing Future

This campaign delivered excellent, wide-ranging results from a variety of B2B tactics which were cleverly implemented. Both the client and the judges were highly impressed by the work of The Right Agency.

Case study

Silver winner:

  • Ongo
    Creating The Arc

Integrated Campaign

Gold winner:

  • Umpf
    ‘up yours i quit’

Based on a survey of more than 1,000 people, this very creative stunt really got people talking. The very impressive measurement that linked back to extremely SMART objectives was good to see and the rich content of the ‘making of’ videos added to the very wide reach of this winning campaign.

Case study

Silver winner:

  • Harris
    In the Men’s Room with Washroom

Finalist:

  • Aberfield Communications
    Engaging communities in York Central

Transport or Automotive Campaign

Gold winner:

  • Social Communications and Bradford Council
    Next Stop Bradford

The background to this campaign had a clear brief and helped the judges understand the context for the second element of the campaign. A number of overarching objectives were provided for phase two and the judges were impressed by how this tied in with the primary campaign objective. The strategy was people focused, using advocates and amplification techniques to extend the reach of the campaign. As a result, the tactics were built on existing events and included a range of media.

Case study

Low Budget Campaign

Gold winner:

  • Umpf
    Calming Tears with ‘Teddy Goes For A Swim’

Billy was devised as a result of anecdotal research and became the hero of the very creative book designed and used as POS and in schools. Having delivered impressive results, and the fact that Billy is now Belling’s trade character to be used across all their products is testament to the success of this campaign.

Case study

Silver winner:

  • Bluestorm
    Smith-Watkins Trumpets: A Right Royal Sound

Finalists:

  • Capital B Media and Barnsley Museums
    National search for a 21st century miller
  • Hatch Communications
    Chiltern Railways Mindfulness Zone
  • West Yorkshire Fire and Rescue Service
    More Than A Uniform
  • Yorkshire Building Society
    Socktober

Arts, Culture or Sport Campaign

Gold winner:

  • Capital B Media and Barnsley Museums
    National search for a 21st century miller

On a very small budget, Capital B Media came up with this intriguing challenge idea to help fill an unusual job vacancy whilst improving awareness of the Barnsley Museum’s visitor attractions. The campaign attracted a lot of media attention and led to 23 people applying for this dream job.

Case study

Silver winner:

  • Huddersfield Town Football Club
    “Merci Arsene” – Huddersfield Town’s Farewell to Wenger

Finalist:

  • York Minster
    Redeveloping the York Minster website

Regional Campaign of the Year

Gold winner:

  • Bradford District Care NHS Foundation Trust
    Local communities get talking about mental health.

This cost-effective campaign used a wide range of opinion leaders and a multitude of tactics, encouraging people to ‘catch up with a cuppa’ and talk about their mental health. Impressive implementation and strong outcomes meant this campaign was a worthy winner.

Case study

Silver winner:

  • Umpf
    Bike-on-the-Roof PR Stunt is 1st Glass

Finalists:

  • Acceleris, WSP and North Yorkshire County Council
    Emission Impossible?
  • Social Communications and Bradford Council
    Next Stop Bradford

Best Use of Media Relations

Gold winner:

  • Umpf
    ‘up yours i quit’

The judges were really impressed with the research and creativity of this striking campaign. The team carried out very thorough research which informed its strategy and tactics, as well as being deployed for media relations opportunities in its own right. The objectives were SMART and the measurement and evaluation was directly linked back to those original aims. Creativity was evident in all aspects of this very successful campaign.

Case study

Silver winner:

  • The Right Agency
    AESSEAL: Sealing the Deal on Reliability

Finalists:

  • Acceleris and Nautilus International
    What Have Seafarers Ever Done for Us?
  • Yorkshire Building Society
    Bringing YBS closer to first-time buyers
  • Yorkshire Water
    Famous M62 farm to become sustainable farm

Best Use of Social Media

Gold winner:

  • Approach PR
    Ilkley Carnival

With a clear brief and straightforward objectives, Approach PR carried out effective research to get a clear picture of the situation and used this to inform the campaign planning. There was a clear strategy which had been shaped by the research and the judges were impressed by the way partnership working was used to amplify the reach of the campaign. The measurement and evaluation looked at input, outputs, outcomes and outtakes and showed how the campaign had clearly delivered against its brief and objectives.

Case study

Best Use of Photography or Design

Gold winner:

  • Umpf
    Bike-on-the-Roof PR Stunt is 1st Glass

This campaign made excellent use of photography to achieve its objectives. The striking photograph provided a wide range of media opportunities and the use of selfie-spots ensured the public were engaged in the installation as well. This was a very creative campaign, founded on solid strategic planning that earned exceptional reach.

Case study

Silver winner:

  • Umpf
    Chuffed: The Trinity Leeds Gift Card Re-Launch

Best Event

Gold winner:

  • Umpf
    Private Gigs in Student Digs

This clever campaign delivered very impressive results which turned traditional events on their head – by having a private DJ party with Made in Chelsea star Alex Mytton as the prize for one lucky Leeds student. Strong social and print media coverage showed that Umpf had really understood the target audience, encouraging them to pre-register and visit Trinity Leeds Shopping Centre.

Case study

Silver winner:

  • Bewonder*
    Kids on the Moon: An out-of-this-world adventure

Finalist:

  • Engage Comms
    The Money Advice Liaison Group Conference 2017

Issues, Crisis or Reputational Management

Gold winner:

  • Acceleris
    Securing the future of the UK maritime industry

The judges were impressed with how this campaign managed the reputation of the seafaring industry and its members. There was a clear strategy with some thorough work to identify stakeholders and develop key messages. Multi-channel tactics were deployed and yielded great results, which were clearly measured against the campaign’s original objectives. This campaign provided some great examples of managing reputation to trade and public audiences.

Case study

Silver winner:

  • Northern Gas Networks
    Silsden Easter Weekend Gas Outage

Best Publication

Gold winner:

  • Umpf
    Calming Tears with ‘Teddy Goes For A Swim’

This delightful publication was at the heart of a very creative and successful campaign. It was developed on the back of a clear strategy and specific objectives, both of which were underpinned by thorough and detailed research. As a key component of this campaign, the book helped to deliver some extremely impressive results and demonstrated strong creative thinking from the team involved.

Case study

Silver winner:

  • Bewonder*
    The Grafton Press

Finalists:

  • Acceleris and Nautilus International
    Out of Sight, Not Out of Mind
  • Capital B Media
    What it means to live with PH today
  • Northern Gas Networks
    Inspire Efficiency Special Edition
  • Severfield and scarlettabbott
    Skyline magazine

Outstanding Young Communicator

Gold winner:

  • Rebecca Jackson
    Acceleris

Rebecca is clearly committed to her personal and professional development – and to supporting the development of the team around her. In particular, she’s taken the lead on creating a standardised training programme for the agency, and for a consistent onboarding process for new recruits. She’s passionate about her clients and the work she does for them – continuously learning and developing her skills, and those of the agency too. This has translated into personal achievements, such as promotions, as well as client growth and new business success.

Case study

Silver winner:

  • Victoria Starkey
    Social Communications

Finalist:

  • Ruth Wilson
    Harris

Outstanding In-House Public Relations Team

Gold winner:

  • Skipton Building Society

Skipton Building Society’s Corporate Communications team certainly knows how to make an impact. They rightly recognise the importance of scrutinising their own working methods when responding to the ever-changing media landscape, and to improve efficiencies. The ‘Lifetime ISA’ campaign perfectly demonstrated what a small team with an even smaller budget (zero!) can achieve. This impressive campaign was built on a range of elements including traditional PR, social media and high profile ambassador engagement, positioning Skipton as leaders in the field while driving new customers to their website.

Case study

Silver winner:

  • Yorkshire Building Society

Outstanding Small Public Relations Consultancy

Gold winner:

  • Harris

Harris stood out due to their unwavering focus on clients and how this is embedded across their organisation. Their structured approach to CPD and training shows this commitment in real terms. They also have strong growth targets and an outcomes-oriented approach. A worthy winner!

Case study

Silver winner:

  • Social Communications

Finalists:

  • Approach PR
  • Cannon PR
  • Faith PR

Outstanding Public Relations Consultancy

Gold winner:

  • iseepr

iseepr are a specialist PR agency who demonstrated a clear strategy for growth in their sector. They have attracted international clients and presented a compelling entry that clearly demonstrates why this is. With a clear strategy for CPD, iseepr use a lot of energy to attract and develop the right talent to make their business a continued success.

Case study

Silver winner:

  • Finn PR