Excellence Awards 2021 – Full Shortlist

We’re thrilled to announce the shortlist for the CIPR Excellence Awards 2021!

Corporate and Business Communications Campaign

3 Monkeys Zeno
Save Pub Life
Catapult PR
Passport to Business Benefit
Companies House
My whole and brilliant self inclusion campaign 2020
Gerard Kelly & Partners
Read All About It
LK Communications
Lidl – Accelerating Northern Ireland’s fastest-growing supermarket
Lloyds Banking Group
The Big Conversation: Helping Britain Recover
SEC Newgate UK
Making Countryside known for championing sustainable communities
Third City
Youth Against Carbon

Internal Communications Campaign

AbbVie
Bringing Employees Together: AbbVie’s Future Vision
Dwr Cymru Welsh Water
Putting Colleague Wellbeing First Through Uncharted Waters
Fresh Communication
Mondelz International Purpose Day 2020
Hill+Knowlton Strategies
SIX FI: BOOSTing The Strategy
Medicines & Healthcare Products Regulatory Agency (MHRA) – LONDON
One Agency Delivering for Patients
North East Ambulance Service
Integrating and improving internal communications in a pandemic
Virgin Media
Virgin Media: One Team One Story
West Yorkshire Fire and Rescue Service
Be Covid Wise

Consumer Relations Campaign

Clarion Communications
Millennials Rewrite Bingo Lingo
Engine Mischief
ASDA Delivering Christmas Kindness
Fanclub
Thank You Postie
PR Agency One
Eau de New Car
Red Consultancy
PlayStation 5 lands with iconic London Underground takeover
SEC Newgate UK
From Crash Pad to Community
Taylor Herring
BeanOLD

Public Sector Campaign

23red
Petfished campaign for DEFRA
Bluestorm
Modern day slavery – What Do You See?
Cumbria Constabulary
RASSO Awareness: Access All Areas
Edelman
What’s Your Number?
Government Communication Service, HMG
UK Brexit Transition
Hill+Knowlton Strategies
Making the Global Goals Personal
Social Security Scotland
Introducing Scottish Child Payment
Sussex Police
Knife Crime Campaign for 11-18 year olds

Social Purpose Campaign

Dude:London & Third City
Money Makes Money
Engine Mischief
E.ON Change The Weather
Ketchum London
Quorn #StopFoodWaste
Pangolin PR
Redbreast Irish Whiskey – Project Wingman
Pic PR
Adopt-a-Grandparent
PrettyGreen
Pantene – My Hair Wont’ Be Silenced
Talker Tailor Trouble Maker
DELIVEROO, RIDE TO FIND
Third City
Youth Against Carbon

Public Affairs Campaign

B&CE provider of The People’s Pension
Our public affairs campaign on pension scams
iNHouse Communications
iNHouse Communications / Openreach: Community Connectors Awards
Interel UK
APPG on Beauty, Aesthetics and Wellbeing: #notalaughingmatter
Lloyds Banking Group
Mortgage guarantee scheme
Royal Mail Group
Legislating for Collective Defined Contribution (CDC) pension schemes
Tendo Consulting
Radiotherapy4Life and #CatchUpWithCancer
The Go-Ahead Group plc
All aboard: securing Britain’s national strategy for buses

Not-for-Profit Campaign

Durrell – Ports of Jersey – Freedom Media
Mauritian Oil Spill – ‘Durrell Reptile Rescue’
Dwr Cymru Welsh Water
Single Use Plastics
High Rise Communications
Ashgate Hospicecare campaign for increased health funding
Macmillan Cancer Support
The Forgotten C
People’s Postcode Lottery
People’s Postcode Lottery’s MP Funding Workshops
Red Consultancy
Centrepoint’s Alternative Banquet
Stripe Communications
Home to the Ocean
Waverley Consultancy
A New Home for Paces

Healthcare Campaign

23red
Petfished campaign for DEFRA
Durrell – Ports of Jersey – Freedom Media
Mauritius Oil Spill – ‘Reptile Rescue’
Hill+Knowlton Strategies
Takeda: I Am Number 17
Macmillan Cancer Support
The Forgotten C
North East and North Cumbria Integrated Care System
#DoYourBit campaign North East and North Cumbria

Integrated Campaign

Fanclub
Thank You Postie
Government Communication Service, HMG
UK Brexit Transition
GREY DOHA
#TruthBottle
McBryde & Co with Drummond
Thank You North East
NATS with London Luton Airport
Proposed changes to London Luton Airport Arrivals
Northumbrian Water Group
Northumbrian Water Group – Bin The Wipe
PR Agency One
Eau de New Car
Red Consultancy
PlayStation 5 lands with iconic London Underground takeover

Global Campaign

Deutsche Post DHL Group
Beethoven on tour with Deutsche Post DHL Group
Hotwire
Connecting people during the Covid-19 pandemic
Lloyd’s Register Foundation
Introducing the World Risk Poll
Pic PR
Adopt-a-Grandparent
Talker Tailor Trouble Maker
Mastercard #PricelessWave
Woodrow
The ‘Crew Change Crisis’
WorldSkills
Keep the World Moving
Zeno Group
Lenovo ‘New Realities’

Transport or Automotive Campaign

Avanti West Coast
Pride All Year Round
JFG Communications
Transport Planning Day 2020
Liberty Communications
The UK launch of Ampler Bikes
Liverpool City Region Combined Authority
Rethink Travel
Ogilvy
The Passenger Confidence Tracker 2020
PR Agency One
Eau de New Car
Ready10
Freeing up parking spaces for NHS heroes
WPP Ford Team
Ford: Emoji Jacket

Low Budget Campaign

Blackstock Consultancy
Blackstock Consulting CIPR Low Budget Campaign Entry
Bristol, North Somerset and South Gloucestershire CCG
Flu vaccination 2020/21: Promoting equitable uptake
Companies House
My whole and brilliant self inclusion campaign 2020
Cowshed
#FeedTheHeath
Dwr Cymru Welsh Water
Bringing Lisvane and Llanishen Reservoirs back to life
Earthwatch Europe
Tiny Forest
Pembrokeshire Coast National Park Authority
PCNPA – Communicating out of COVID:19
Taylor Herring Public Relations – London
THE BILL IN LOCKDOWN UKTV PLAY

STEM Campaign

BASF and University of Manchester
Great Science Share for Schools
Edelman
Disrupting the pharmatech industry
Kindred
IET Sports of The Future
Lloyd’s Register Foundation
Introducing the science of risk
Met Office
Met Office Education Outreach
Royal Society of Chemistry (RSC)
Making the Difference
SUEZ Recycling and Recovery UK
SUEZ UK’s new STEM offering in 2020

Arts, Culture, Sport or Entertainment Campaign

Deutsche Post DHL Group
Beethoven on tour with Deutsche Post DHL Group
Engine Mischief
Just Eat Commentate My Plate
L.G. Publicity
United We Stream Greater Manchester
Midas
Launching Bookshop.org in the UK
Natural History Museum – London
Reopening the Natural History Museum
Nelson Bostock and Pitch
EE launches Match Day Experience
Red Consultancy
PlayStation 5 lands with iconic London Underground takeover

Travel, Leisure or Tourism Campaign

Catapult PR
Loving Langley During Lockdowns
Grayling
easyJet holidays Protection Promise
Jago Communications
Northern Ireland: Embrace a Giant Spirit
Rise at Seven
Dominating the Staycation Market Post-Pandemic
Taylor Herring
EASYJET TACKLES THE COVID-19 CRISIS
TUI UK
TUI UK – Welcome Back to Looking Forward

Education Campaign

Blackpool Council Communications Team
Back To School Safely
Gerard Kelly & Partners
Read All About It
University College London
UCL-Ventura: life-saving breathing aids with international reach
University of Oxford
Oxford University’s COVID-19 Research

Employee Experience or Engagement Campaign

AbbVie
Bringing Employees Together: AbbVie’s Future Vision
Coca-Cola European Partners
Redline – created by you, for you
Medicines & Healthcare Products Regulatory Agency (MHRA) – LONDON
One Agency Delivering for Patients
Moat
#NeverWorkAlone – Moat Mates campaign
North East Ambulance Service
Integrating and improving internal communications during a pandemic
Northumbria Healthcare NHS Foundation Trust
Communicating to a diverse workforce during a pandemic
ORCHID
Canaccord Genuity Wealth Management #wecandothis

Best Use of Media Relations

Aberfield Communications and Leeds Beckett University
Making Leeds Beckett University the voice of Clearing
Cirkle
Potato Waffles Toastably Versatile
Engine Mischief
TAILS.COM RAISE THE WOOF!
High Rise Communications
Ashgate Hospicecare COVID 19 media relations
Northumbria Healthcare NHS Foundation Trust
COVID-19 RESPONSE: POWERFUL HUMAN INTEREST STORIES CUT THROUGH
Pic PR
Adopt-a-Grandparent
SEC Newgate UK
St Paul’s Cathedral – “Remember Me”
Umpf
Street-Renaming Puts Shopping Centre Back On The Map

Best Use of Digital

British Geological Survey
Understanding our Earth: The British Geological Survey
Coca-Cola European Partners
Redline – created by you, for you
Eco-Age and Pulse Films
The World’s First Virtual Green Carpet Fashion Awards
Lloyd’s Register Foundation
Introducing the World Risk Poll
PR Agency One
Eau de New Car
Propellernet
Rage Yard, the ultimate ‘car-thartic’ experience

Best Use of Social Media

Battenhall
Supporting ‘Stay Home, Protect the NHS, Save Lives’
Belfast City Council
#StaySafeBelfast
Brain 4 Strategy
Your right to banking
GREY DOHA
#TruthBottle
Hill+Knowlton Strategies
#MonthOfGood
KPMG in the UK
#MyKPMG150 employee advocacy campaign
Northumbria Healthcare NHS Foundation Trust
Helping our public make informed decisions during crisis
The Met Office
Met Office TikTok

Best Use of Content

Supporting ‘Stay Home, Protect the NHS, Save Lives’
Dude:London & Third City
Money Makes Money
Engine Mischief
TAILS.COM RAISE THE WOOF!
Ketchum London
Head&Shoulders
#ApartButTogether
PR Agency One
Eau de New Car
Taylor Herring
Samsung ‘Colour’s of Carnival’
Transform Communications
The Curious Investor’s Guide to… Scaling-up a business
Treasury Wine Estates
Treasury Wine Estates: Bringing EMEA closer together

Best Event

3 Monkeys Zeno
Wray & Nephew X Kano
Eco-Age and Pulse Films
The World’s First Digital Green Carpet Fashion Awards
HS2
Meet the Contractor 2020
Jersey Financial Services Commission
Jersey Financial Services Commission’s 2021 business plan event
Red Consultancy
PlayStation 5 lands with iconic London Underground takeover
Taylor Herring
Samsung Halloween House
The Princess Alexandra Hospital NHS Trust
Best event – Events not in a tent
Zeno Group
Lenovo ‘New Realities’

Best COVID Response- Agency

Engine Mischief
ASDA Delivering Christmas Kindness
Hotwire
Tlhapa Diatla / Wash Hands
Ketchum London
#ApartButTogether
Liberty Communications
Tech for good – hacking for humanity
Media Hive
#takethevaccine Covid-19 vaccine hesitancy campaign for ethnic communities
Pic PR
Adopt-a-Grandparent
Ready10
Freeing up parking spaces for NHS heroes
Talker Tailor Trouble Maker
LEON FeedNHS

Best COVID Response- In-House

Ascenti
Re-establishing our employee health and wellness strategy
AstraZeneca plc
Emerging strong from the pandemic
College Green Group
College Green Group’s ‘Get Your Jabs’ Campaign
King’s College London
Giving scientists real time data to fight COVID
Lloyds Banking Group
The Big Conversation: Helping Britain Recover
TUI UK & Ireland
Protecting TUI’s reputation and brand trust
University of Bath
Belong at Bath
University of Oxford
Oxford University’s COVID-19 Research

Best COVD Response- Public sector/charity

Chester Zoo
Chester Zoo launched ‘Save Our Zoo’
HMRC
COVID-19 Business Support Schemes Campaign
NHS in the North East and North Cumbria
The Great North NHS comms network; Covid-19 response
North East Ambulance Service
T-Awards: Thank you ceremony for staff at NEAS
Royal Free London NHS Foundation Trust
Royal Free London: response to Covid-19
Scouts
#TheGreatIndoors – The Scouts’ response to COVID-19
University Hospitals Plymouth NHS Trust
Communications: a critical role in an effective response
Zero Waste Scotland – Stirling
Spotting an unexpected threat and stopping it’s tracks

Best Staff Wellbeing

BDO LLP
Wellbeing’s for life, not just for a crisis
Bristol, North Somerset and South Gloucestershire CCG
Healthy fulfilling lives for our staff
Data Communications Company (DCC)
DCC for Best Wellbeing Initiative
DWP Digital
DWP Digital: Best Staff Wellbeing Initiative
Northumbria Healthcare NHS Foundation Trust
Keeping our NHS Running during covid
People’s Postcode Lottery
WFH? The Well Flipping Happy at-home team!
Stone Junction
We Save Minds
Viva
Head of Happiness

Best Publication

Army Cadet Force
The Army Cadets Digital Magazine
Belfast City Council
City Matters magazine
RMS Creative Communications
Life After Lockdown in the maritime industry
Shell
Shell Sustainability Report
Wigan Council
Best Publication: Borough Life

Outstanding Young Communicator

Becky Franklin MCIPR – JFG Communications
Christina Clynes – Croydon Health Services NHS Trust
Damian Kerlin – Grasshopper Communications
Harriet Southwood – Alzheimer’s Society
Jamie Capp – WA Communications
Tarek Hakim – Active DMC
Sophia Danielsson-Waters – The Go Ahead Group

Independent PR Practitioner of the Year

Amanda Coleman FCIPR – Amanda Coleman Communications
Lisa Preston MCIPR – Amplify PR
Jane Hunt MCIPR – Catapult PR
Jonathan Weinberg MCIPR – The Write Story
Kerry Sheehan FCIPR – UK Government Communication Service
Lorna O’Neill – Surge Communications
James Ellerington – Zinc Communications group

In-House PR Team of the Year

Avon and Somerset Police
Co-op
Croydon Health Services NHS Trust
New Forest National Park Authority
Northumbria Healthcare NHS Foundation Trust
Royal Free London NHS Foundation Trust
South Central Ambulance Service
University Hospitals Plymouth NHS Trust – Plymouth

Specialist PR Consultancy of the Year

Battenhall
Blackstock Consultancy
BLUE Communications
Copper Consultancy
iseepr
Ramarketing
Ready10
Vested

New PR Consultancy of the Year

Evergreen PR
Impact Communications
Lynn PR
McBryde & Co
Rise at Seven

Small PR Consultancy of the Year

Aver Communication
Cowshed
Jargon PR
JFG Communications
Pic PR
Playtime PR
Rev PR
The Fourth Angel

PR Consultancy of the Year

Cirkle
ENGINE MHP + Mischief
Ketchum London
Ready10
Smarts
Third City
Tin Man
WA Communications