This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.
This award recognises the successful engagement of internal stakeholders in any sector through on-going strategic relations to promote organisational objectives.
This award recognises a successful public relations campaign which promotes a consumer product or service in any sector.
This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working for, or in partnership with, them.
This award recognises a successful public relations campaign or project which approaches and delivers the work in an ethical and socially responsible way.
This award recognises a successful public affairs campaign designed to inform or change public policy, or to influence the legislative process.
This award recognises the successful use of public relations by a charitable or not-for-profit organisation, as well as public relations consultancies working for, or in partnership with, them.
This award recognises a successful public relations campaign in support of a physical, mental or well-being healthcare issue, product, service or initiative, including animal healthcare.
This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.
This award recognises a successful public relations campaign or project undertaken in multiple countries.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the transport or automotive sectors, as well as those that promote a transport or automotive service, product or initiative in any sector.
This award recognises a successful public relations campaign with a budget of less than £15,000.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the science, technology, engineering or mathematic sectors, as well as those that promote a science, technology, engineering or mathematic service, product or initiative in any sector.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, culture, sport or entertainment sectors, as well as those that promote an arts, culture, sport or entertainment service, product or initiative in any sector.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote a travel, leisure or tourism service, product or initiative in any sector.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the education sector, as well as those that promote an education service, product or initiative in any sector.
This award recognises the successful implementation of a robust employee engagement or experience strategy which has helped improve business performance across any sector.
This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.
This award recognises a successful public relations campaign or project delivering public relations objectives that make imaginative use of digital and social media.
This award recognises the most original and effective use of content in a successful public relations campaign or project. Content can include, but is not limited to, video, images, graphics, GIFs, blogs, podcasts, publications and articles.
This award recognises a successful live event organised either in support of public relations objectives or as part of a wider public relations campaign.
This award recognises effective communication in an issues, crisis or reputation management context.
This award recognises a publication aimed at either an organisation's external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.
This award recognises the achievements, performance and excellent work of a PR practitioner over the last 12 months.
This award recognises the achievements, performance and excellent work of an independent PR practitioner over the last 12 months.
This award recognises the achievements, performance and excellent work of an in-house PR team over the last 12 months.
This award recognises the achievements, performance and excellent work over the last 12 months of a specialist PR consultancy within a specific sector or functionality, such as - but not limited to - travel, arts, technology, digital or financial.
This award recognises the achievements, performance and excellent work over the last 12 months of a new PR consultancy - one that has been trading for two years or less.
This award recognises the achievements, performance and excellent work over the last 12 months of a small PR consultancy - one with an annual PR fee income in their most recent financial year of less than £1 million.
This award recognises the achievements, performance and excellent work over the last 12 months of a PR consultancy.