Best Use of Media Relations
This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.
Entries must relate to work carried out between January 2020 and February 2021 – judging will be focused on this timeframe.
Entries must consist of no more than 1,000 words and must cover the following criteria:
- Brief, objectives and budget
- The idea, research and planning
- Strategy, creativity and innovation
- Delivery/implementation of tactics
- Measurement, evaluation and impact
Note: The inclusion of AVEs will result in a score of zero for this section of criteria.
Key info:
Here’s everything you need to know to enter the CIPR Excellence Awards. Links will open in a new tab.