Best Use of Media Relations
This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.
Entries must relate to work carried out between January 2018 and February 2019 – judging will be focused on this timeframe.
The entry submission must consist of no more than 1,000 words and must address the following criteria:
- Brief and objectives
Note: This section is not scored by the judges - The idea, research and planning
- Strategy, tactics, creativity and innovation
- Delivery
- Measurement and evaluation
Note: The inclusion of AVEs will result in a score of zero for this section of criteria. - Budget and campaign impact
Note: Failure to include budget figures will result in a score of zero for this section of criteria; per head/reach figures alone will not be accepted.