Alexandra has achieved industry-wide recognition in the part she has played in transforming the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand.

Through the combination of a content-first, platform second approach, a data-led audience strategy, and consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.

An alumni of the WEF Global Shapers, she was named in the PRWeek Powerbook for 2019 and 2018.