Rachel founded Shine in 1998 with a vision of building an agency where everyone was encouraged to do just that. Under this mantra, Shine has gone on to accumulate over 100 business and industry awards for best in class work including being named No. 1 in the Sunday Times Best Small Companies to Work For. Her passion points are entrepreneurship and people development — qualities that have led her to co-found six award winning agencies with fellow colleagues. Rachel was the first woman to be awarded the coveted Sunday Times Best Leader award in 2012.

During Shine’s evolution, Rachel has separately founded Mischief PR and John Doe Communications, two further PRWeek “Best Agency” and “Gold Campaign” award winners.

She has simultaneously founded and then achieved Best New Agency status for five further PR agencies that she owns, making her one of the most prolific female entrepreneurs in UK PR.

Rachel’s businesses collectively employ over 200 staff with a combined turnover in excess of £20m.