Tara O‘Donnell has been leading Archetype’s (formerly Text100) UK business since 2014. During that time, the UK team grew from 25 people to over 100 through acquisitions and organic growth.

Tara is the client lead for Vodafone and supports other clients including Pizza Hut and Coca-Cola.

Tara launched Archetype‘s North American consumer practice in 2006.

Prior to joining Archetype, she led North American Corporate Communications for Samsung Electronics.