Corporate and Business Communications Campaign

 

WINNER – Catapult PR for Passport to Business Benefit

 

On an incredibly small budget Catapult PR formulated and delivered a measurable campaign with clear business and PR objectives. Harnessing the growing issue of sustainability and combining it with hard graft desk research and the uncovering of a hitherto little known government strategy, it created ‘Kitchen Passports’. Executed fantastically, it was great example of how an innovative idea, in tune with consumer thinking, can be executed well, on a small budget and live well beyond launch. We commend the team for smashing their targets, creating jobs during the pandemic and helping to save kitchens from landfill.

 

Finalists:

 

3 Monkeys Zeno

Save Pub Life

Companies House

My whole and brilliant self inclusion campaign 2020

Gerard Kelly & Partners

Read All About It

LK Communications

Lidl – Accelerating Northern Ireland’s fastest-growing supermarket

Lloyds Banking Group

The Big Conversation: Helping Britain Recover

SEC Newgate UK

Making Countryside known for championing sustainable communities

Third City

Youth Against Carbon

 

Case Study

 

Internal Communications Campaign

 

WINNER – North East Ambulance Service for Integrating and improving internal communications during a pandemic

 

At a time when health professional were under enormous strain, the entry co-designed and delivered a programme of internal communication that gave employees a new voice with equal value placed on operational and personal well-being messaging.

The campaign focused on employees, genuine listening and conversations and connection with each other and leaders. Employee led and chosen, the results clearly showed a shifting organisational culture and growing mutual trust.

The decision and support of leaders to bring colleagues together in a private space was bold and justified.

The measurement showed success in the connections between employees as well as genuine engagement with NEAS.

 

Mark of Excellence

  • Fresh Communication – Mondelez International’s Purpose Day 2020

This well thought-out campaign built on an existing strategy to meet the challenge of communicating with a truly global workforce.

The ambitious focus on involving everyone and their families in ‘getting their hands green’ echoed a corporate message about sustainable living that employees could bring to life in their own actions. This went beyond awareness to authentic engagement and the results measured the sustainability outcomes as well as the involvement.

This created activation and comprehensive measurement that deserves to be recognised with a mark of excellence.

 

Finalists

 

AbbVie

Bringing Employees Together: AbbVie’s Future Vision

Dwr Cymru Welsh Water

Putting Colleague Wellbeing First Through Uncharted Waters

Hill+Knowlton Strategies

SIX FI: BOOSTing The Strategy

Medicines & Healthcare Products Regulatory Agency (MHRA) – LONDON

One Agency Delivering for Patients

Virgin Media

Virgin Media: One Team One Story

West Yorkshire Fire and Rescue Service

Be Covid Wise

 

Case Study

 

Consumer Relations Campaign

 

WINNER- Engine Mischief for ASDA Delivering Christmas Kindness

 

In a year where kindness was much needed the ASDA Delivering Christmas Kindness the campaign captured the sentiment of the nation. It sprung from a clear insight on the power of a conversation to combat loneliness. It stood out for delivering impact beyond coverage. Not only did it make a difference to the lives of those experiencing loneliness, but also influenced government and inspired a competitor to implement a similar initiative and from a commercial perspective also increased ASDA’s SOV and consideration by 67%.

 

Mark of Excellence

  • Auto Trader and PR Agency One – Eau de New Car

The judges felt this entry really stood out for having clear objectives, great audience insight and a really fun and clever treatment.

To achieve all the campaign objectives, and exceed them, in just over a week demonstrates the impact of a powerful yet quirky idea in the domestic car market. The campaign played to the strengths of the brand and it’s channels, and really went to town on all aspects of the ‘Eau de New car’ concept – we felt it was fun, unique and the metrics spoke for themselves.

 

Finalists

 

Clarion Communications

Millennials Rewrite Bingo Lingo

Fanclub

Thank You Postie

Red Consultancy

PlayStation 5 lands with iconic London Underground takeover

SEC Newgate UK

From Crash Pad to Community

Taylor Herring

BeanOLD

 

Case Study

 

Public Sector Campaign

 

WINNER- Sussex Police for Knife Crime Campaign for 11-18 year olds

 

The judges felt that this campaign showed very clear insights into a complex and sensitive topic. It demonstrates excellent application of research to create an innovative and creative campaign. The choice to use unbranded materials, delivered by different partners, showed a strong understanding of the campaign objectives, tactics and an innovative way to ensure relatable messages reached the key audience.

The creation of postcards for parents and a consequences card game, alongside video, social and media assets, showed an excellent understanding of the influences on young people and the stories which need to be told to drive behaviour change. It showed real impact in a hard to reach audience and very clear measurement of outcomes and outputs.

 

Mark of Excellence

  • Bluestorm – Modern day slavery – What Do You See?

This excellent campaign was innovative and showed an excellent understanding of a sensitive topic. The huge uptake in the number of cases being reported is testament to the success of the campaign’s targeted and clear messaging.

Judges felt that this campaign merited a Mark of Excellence for its clear objectives, excellent measurement and results on a low budget.

 

Finalists

 

23red

Petfished campaign for DEFRA

Cumbria Constabulary

RASSO Awareness: Access All Areas

Edelman

What’s Your Number?

Government Communication Service, HMG

UK Brexit Transition

Hill+Knowlton Strategies

Making the Global Goals Personal

Social Security Scotland

Introducing Scottish Child Payment

 

Case Study

 

Social Purpose Campaign

 

WINNER – Pic PR for Adopt-a-Grandparent

 

Against the backdrop of COVID, the Adopt-a-Grandparent campaign was a demonstrable example of how a modest campaign can help create a longer-term movement by bringing people together (virtually).

From a budget perspective this was a small scale commitment that had significant social impact, reaching an audience that, even prior to the pandemic, was often under represented, reached or supported. All judges unanimously agreed that this campaign spoke to the better part of us as humans, and were heartened by the scale and reach of those it was able to engage with over the course of a year in which access to elder loved ones was challenging.

 

Mark of Excellence

  • Ketchum London –  Quorn #StopFoodWaste

Through recognition of the greater societal issues at play, Quorn and the Ketchum London team, made a bold move that could have put it at odds with its core customer base. However, through thoughtful and well contextualised execution, they instead strengthened both brand loyalty and respect. Food waste is an important topic, and the backdrop of financial challenges and high use of food banks in the UK, helped further build the case for the business to do the right thing through use of its channels at a time when potential food poverty was all the more acute during the pandemic.

 

Finalists

 

Dude:London & Third City

Money Makes Money

Engine Mischief

E.ON Change The Weather

Pangolin PR

Redbreast Irish Whiskey – Project Wingman

PrettyGreen

Pantene – My Hair Won’t Be Silenced

Talker Tailor Trouble Maker

DELIVEROO, RIDE TO FIND

Third City

Youth Against Carbon

 

Case Study

 

Public Affairs Campaign

 

WINNER- Interel UK for APPG on Beauty, Aesthetics and Wellbeing: #notalaughingmatter

 

Through the impetus of a new APPG on Beauty, Aesthetics and Wellbeing, Interel UK executed a timely and focused campaign which brought together politicians, industry bodies and businesses. As well as communicating the contribution that the sector makes to the economy, Interel UK successfully challenged the Government’s seemingly male-led approach to Covid recovery and highlighted how women working in these areas were disproportionately impacted by the pandemic. The judges were impressed with how they successfully used media and stakeholder engagement to achieve a step-change in how the government perceived and supported the Beauty industry to operate through the crisis.

 

Finalists

 

B&CE provider of The People’s Pension

Our public affairs campaign on pension scams

iNHouse Communications

iNHouse Communications / Openreach: Community Connectors Awards

Lloyds Banking Group

Mortgage guarantee scheme

Royal Mail Group

Legislating for Collective Defined Contribution (CDC) pension schemes

Tendo Consulting

Radiotherapy4Life and #CatchUpWithCancer

The Go-Ahead Group plc

All aboard: securing Britain’s national strategy for buses

 

Case Study

 

 

Not-for-Profit Campaign

 

WINNER- Dwr Cymru Welsh Water for Single Use Plastics

 

Tackling blockages caused by wet wipes is not a glamorous subject, but is a real and constant struggle for Welsh Water. Research informed the messaging and provided a solid platform for the strategy. The judges liked the way that the ‘hero’ of the campaign was a video featuring an employee, a real-life person – not celebrity – who told an emotive story about the effects on the environment from her perspective of being an open water ‘wild’ swimmer. The ultimate measure of the campaign’s success centres on encouraging debate. This was certainly achieved at the highest level, with the company’s concerns and call for single use plastics to be banned mentioned in the Senedd.

 

Finalists

 

Durrell – Ports of Jersey – Freedom Media

Mauritian Oil Spill – ‘Durrell Reptile Rescue’

High Rise Communications

Ashgate Hospicecare campaign for increased health funding

Macmillan Cancer Support

The Forgotten C

People’s Postcode Lottery

People’s Postcode Lottery’s MP Funding Workshops

Red Consultancy

Centrepoint’s Alternative Banquet

Stripe Communications

Home to the Ocean

Waverley Consultancy

A New Home for Paces

 

Case Study

 

Healthcare Campaign

 

WINNER- North East and North Cumbria Integrated Care System for #DoYourBit campaign North East and North Cumbria

 

A behaviour change campaign to increase flu vaccination uptake during the height of the COVID pandemic had ‘challenge’ written all over it. The NHS and partner organisations across the North East and North Cumbria rose to the challenge and created a campaign which generated a positive uptake across the region. Tapping into localism to generate ownership of an individual’s responsibility to get vaccinated (#DoYourBitSunderland) and the meticulous monitoring of uptake rates throughout to inform changes to content and delivery, contributed to this well-implemented campaign. The judges were in awe of the level of collaboration and impressed by the excellent research, testing and preparation, including the toolkit of 135 assets.

 

Finalists

 

23red

Petfished campaign for DEFRA

Durrell – Ports of Jersey – Freedom Media

Mauritian Oil Spill – ‘Reptile Rescue’

Hill+Knowlton Strategies

Takeda: I Am Number 17

Macmillan Cancer Support

The Forgotten C

 

Case Study

 

Integrated Campaign

 

WINNER- Auto Trader and PR Agency One

 

The judges felt this entry really stood out for having clear objectives, great audience insight and a really fun and clever treatment.

To achieve all the campaign objectives, and exceed them, in just over a week demonstrates the impact of a powerful yet quirky idea in the domestic car market. The campaign played to the strengths of the brand and it’s channels, and really went to town on all aspects of the ‘Eau de New car’ concept – we felt it was fun, unique and the metrics spoke for themselves.

 

Finalists

 

Fanclub

Thank You Postie

Government Communication Service, HMG

UK Brexit Transition

GREY DOHA

#TruthBottle

McBryde & Co with Drummond

Thank You North East

NATS with London Luton Airport

Proposed changes to London Luton Airport Arrivals

Northumbrian Water Group

Northumbrian Water Group – Bin The Wipe

Red Consultancy

PlayStation 5 lands with iconic London Underground takeover

 

Case Study

 

Global Campaign

 

WINNER- Woodrow for The ‘Crew Change Crisis’

 

The judges felt that the ‘Crew Change Crisis’ campaign had a strong impact on seafarers who following the campaign were recognised as key workers. The understanding of the key target audience was evident and this thinking was aligned to the tactics and channels used. The campaign had set clear objectives, involving media relations and public affairs. It was executed really well, delivering a number of impressive pieces of coverage. We thought the campaign was timely, well-thought through and the research behind it was clear. It was a truly global campaign which brought a positive change to the lives of seafarers.

 

Mark of Excellence

  • Pic PR – Adopt-a-Grandparent

The judges were particularly impressed with how Pic PR, with just a limited budget, managed to pivot in response to the pandemic. Scaling the campaign to better meet the needs of their client and care home residents, Pic PR ran a campaign that had a huge impact. The team were able to demonstrate this impact in terms of volunteers signed up and with care sector-relevant measures. Crucially, their success has demonstrated that there is a real need for Adopt-a-Grandparent and the potential foundation of a stand-alone charity to provide its services is a great example of PR providing societal value.

 

Finalists

 

Deutsche Post DHL Group

Beethoven on tour with Deutsche Post DHL Group

Hotwire

Connecting people during the Covid-19 pandemic

Lloyd’s Register Foundation

Introducing the World Risk Poll

Talker Tailor Trouble Maker

Mastercard #PricelessWave

WorldSkills

Keep the World Moving

Zeno Group

Lenovo ‘New Realities’

 

Case Study

 

Transport or Automotive Campaign

 

Winner- Auto Trader and PR Agency One for Eau de New Car

 

This highly creative campaign took the well-known phrase – ‘that new car smell’ – and transformed it into a highly successful PR campaign. Developing a ‘new car’ perfume, the team at PR Agency One were effective in increasing awareness and brand recognition of their client AutoTrader and managed to hit their KPIs early into the campaign. Backed by strong research, this campaign was creative, simple and effective – the fact that the team were able to meet their objectives even with Covid changing their original strategy shows how well the team did, with their measurements showing a significant benefit from the campaign to AutoTrader’s business outlook. Congratulations on a fantastic campaign!

 

Mark of Excellence

  • Avanti West Coast – Pride All Year Round

 

The Team at Avanti West Coast showed their support for an important issue with this highly effective PR campaign. The campaign was delivered for a modest budget (excluding the cost to change the train livery) and helped to celebrate Pride during a time when celebrations were being cancelled across the country due to Covid. The team were prepared when the campaign courted controversy, utilising key influencers to get their side of the story heard and ensuring that the controversy in fact helped secure a wider reach for their message. And, crucially, it focussed on showcasing Avanti’s LGBTQ+ staff – promoting the inclusivity and openness of the rail industry in the process. A well-delivered and strong campaign!

 

Finalists

 

JFG Communications

Transport Planning Day 2020

Liberty Communications

The UK launch of Ampler Bikes

Liverpool City Region Combined Authority

Rethink Travel

Ogilvy

The Passenger Confidence Tracker 2020

Ready10

Freeing up parking spaces for NHS heroes

WPP Ford Team

Ford: Emoji Jacket

 

Case Study

 

Low Budget Campaign

 

Winner- Dwr Cymru Welsh Water for Bringing Lisvane and Llanishen Reservoirs back to life

 

Winning the hearts and minds of a community for a planning proposal is a tough ask at the best of times. To do so when meticulously researched plans were snatched away by the pandemic is even more so. A switch to virtual engagement, although inevitable, proved successful with greater numbers engaging than expected at physical events. A key objective to secure more positive comments than negative for inclusion in the planning application was smashed out of the park with an impressive 86% of 2000 feedback forms being positive and only 10 objections. A great example of how quick thinking and understanding of audience needs reaps rewards.

 

Finalists

 

Blackstock Consultancy

Blackstock Consulting

Bristol, North Somerset and South Gloucestershire CCG

Flu vaccination 2020/21: Promoting equitable uptake

Companies House

My whole and brilliant self inclusion campaign 2020

Cowshed

#FeedTheHeath

Earthwatch Europe

Tiny Forest

Pembrokeshire Coast National Park Authority

PCNPA – Communicating out of COVID:19

Taylor Herring Public Relations – London

THE BILL IN LOCKDOWN UKTV PLAY

 

Case Study

 

STEM Campaign

 

WINNER- Kindred for IET Sports of The Future

 

The STEM category was a tough category this year, with two entries standing out. After much deliberation the judges felt the Kindred’s IET Sports of the Future entry just edged the win, with their inspiring and engaging campaign to encourage young people to become engineers. We loved the way the campaign and competition idea connected with their target audience, was timely, and resulted in a change of perception of parents, not just media hits. Well done!

 

Mark of Excellence

 

Royal Society of Chemistry (RSC) – Making the Difference

The Judges Award this entry a Mark of Excellence. They were impressed by the flexible mechanism of ‘Chemist.Try’ as a call to action for target audience to engage in a Chemistry career, utilised across the campaign materials. Those engaged in the campaign were given a distinct, inspirational overview of their career type based on their answers, making them more likely to research a career in the field – in line with campaign objectives. The Judges felt that The Society was innovative in its partnership with TikTok to reach its audience during lockdown – acting decisively amidst changing circumstances.

 

Finalists

 

BASF and University of Manchester

Great Science Share for Schools

Edelman

Disrupting the pharmatech industry

Lloyd’s Register Foundation

Introducing the science of risk

The Met Office

Met Office Education Outreach

SUEZ Recycling and Recovery UK

SUEZ UK’s new STEM offering in 2020

 

Case Study

 

Arts, Culture, Sport or Entertainment Campaign

 

WINNER – L.G Publicity for United We Stream Greater Manchester

 

The judges thought this entry was creative, collaborative and effective. It was a good demonstration of a PR campaign where the local government effectively worked with the local community on issues relevant to the local area. Their plan was wide-ranging, leveraged Manchester’s history and culture, alongside a strong public health message, all brought together in implementation with a fun element for real impact. United We Stream’s entry demonstrated good outcomes, achieving global reach and raising significant funds for charity and the local community.

 

Finalists

 

Deutsche Post DHL Group

Beethoven on tour with Deutsche Post DHL Group

Engine Mischief

Just Eat Commentate My Plate

Midas

Launching Bookshop.org in the UK

Natural History Museum – London

Reopening the Natural History Museum

Nelson Bostock and Pitch

EE launches Match Day Experience

Red Consultancy

PlayStation 5 lands with iconic London Underground takeover

 

Case Study

 

Travel, Leisure or Tourism Campaign

 

WINNER- Taylor Herring for Easyjet tackles the COVID-19 crisis

 

This campaign demonstrated outstanding creativity and strategic storytelling, generating widespread positive media coverage for Easyjet, as well as engaging with audiences in unique and relevant ways, throughout what was an incredibly difficult year for the industry.

We were particularly impressed with how Taylor Herring created uplifting, positive news stories and content around serious subjects, from taking the fear factor out of face coverings for kids, to supporting with the national vaccination effort and even delivering inflight snacks to people’s homes during lockdown. This was an inspiring campaign that truly fulfilled the client’s brief.

 

Finalists

 

Catapult PR

Loving Langley During Lockdowns

Grayling

easyJet holidays Protection Promise

Jago Communications

Northern Ireland: Embrace a Giant Spirit

Rise at Seven

Dominating the Staycation Market Post-Pandemic

TUI UK

TUI UK – Welcome Back to Looking Forward

 

Case Study

 

Education Campaign

 

WINNER – University of Oxford for Oxford University’s COVID-19 Research

 

The judges thought this was a brilliant campaign displaying strong strategic focus and delivering huge global impact. Excellent use of resources and channels; thoughtful and creative execution. The results are just jaw dropping.

 

Mark of Excellence

 

University College London

UCL-Ventura: life saving breathing aids with international reach

The judges felt this was a strong, opportunistic and well considered campaign with very solid delivery and a great range of impacts.

 

Finalists

 

Blackpool Council Communications Team

Back To School Safely

Gerard Kelly & Partners

Read All About It

 

Case study

 

Employee Experience or Engagement Campaign

 

WINNER- Medicines & Healthcare Products Regulatory Agency (MHRA) for One Agency Delivering for Patients

 

All the judges were impressed with the results of this campaign. To embrace patients as well as customers during a pandemic, and the amount of social listening that was achieved made this a winning campaign. We also felt that MHRA would have been under considerable pressure and they still managed to deliver an impactful campaign with story-telling at its heart.

 

Mark of Excellence

  • ORCHID – Canaccord Genuity Wealth Management #wecandothis

We felt this deserved a merit for the positivity and creativity of using the Olympians once the Tokyo 2020 was cancelled. The ten-week content campaign netted some great results and really seemed to give the employees an engaging experience.

 

Finalists

 

AbbVie

Bringing Employees Together: AbbVie’s Future Vision

Coca-Cola European Partners

Redline – created by you, for you

Moat

#NeverWorkAlone – Moat Mates campaign

North East Ambulance Service

Integrating and improving internal communications during a pandemic

Northumbria Healthcare NHS Foundation Trust

Communicating to a diverse workforce during a pandemic

 

Case Study

 

Best Use of Media Relations

WINNER- Umpf for Street-Renaming puts Shopping Centre Back On The Map

 

The campaign from Umpf excelled in creativity and in its use of media relations. It was executed remarkably well and capitalised on a theme at a time when it was topical – Leeds United being promoted to the Premier League.

The Judges were impressed with the way Umpf worked with Trinity Leeds to deliver on the objectives clearly and effectively, really maximising on spend. A prime example of how media relations can be used to generate great results. Award worthy winner.

 

Mark of Excellence

  • Pic PR – Adopt-a-Grandparent

Pic PR’s campaign with CHD Living was fantastic in the way it supported driving a real social purpose at a time when it was really needed. The campaign secured fantastic results and utilised a whole host of media relations channels to deliver on its outcome and objectives.

The campaign was endorsed heavily by a range of key influencers, across a number of platforms, and was successful in securing over 80,000 people to sign up and buddy with a resident. Amazing, congratulations.

 

Finalists

 

Aberfield Communications and Leeds Beckett University

Making Leeds Beckett University the voice of Clearing

Cirkle

Potato Waffles Toastably Versatile

Engine Mischief

TAILS.COM RAISE THE WOOF!

High Rise Communications

Ashgate Hospicecare COVID 19 media relations

Northumbria Healthcare NHS Foundation Trust

COVID-19 RESPONSE: POWERFUL HUMAN INTEREST STORIES CUT THROUGH

SEC Newgate UK

St Paul’s Cathedral – “Remember Me”

 

Case Study

 

Best Use of Digital

 

WINNER-Auto Trader and PR Agency One for Eau de New Car

 

In a year where the car market was far from top of mind, Eau de New Car was a standout campaign for any industry, let alone one very much in the backseat during 2020. PR Agency One’s use of research and emotional insight, creative concept development and excellent execution integration SEO, media relation and digital to drive (and measure) outstanding results gave us a campaign that delivered the full package.

 

Mark of Excellence

  • Propellernet – Rage Yard, the ultimate ‘car-thartic’ experience

Fully aligned with the public mood and desire to ‘rage’, the Rage Yard campaign deserves commendation for showing us not only great creative, but also demonstrating the power of using Digital PR and SEO to clearly align with a business’ specific needs.

 

Finalists

 

British Geological Survey

Understanding our Earth: The British Geological Survey

Coca-Cola European Partners

Redline – created by you, for you

Eco-Age and Pulse Films

The World’s First Virtual Green Carpet Fashion Awards

Lloyd’s Register Foundation

Introducing the World Risk Poll

 

Case Study

 

Best Use of Social Media

 

WINNER- The Met Office for Met Office Tik Tok

 

Clearly defined target audiences and objectives, coupled with evidence-based social media channel selection, led to a fully earned approach involving highly creative content development and exemplary campaign execution.

For a traditional brand to avoid the “dad dancing” effect on TikTok, while still fully delivering on meaningful outcomes, is no mean feat. Others could learn much from the Met Office in this regard. A worthy winner.

 

Finalists

 

Battenhall

Supporting ‘Stay Home, Protect the NHS, Save Lives’

Belfast City Council

#StaySafeBelfast

Brain 4 Strategy

Your right to banking

GREY DOHA

#TruthBottle

Hill+Knowlton Strategies

#MonthOfGood

KPMG in the UK

#MyKPMG150 employee advocacy campaign

Northumbria Healthcare NHS Foundation Trust

Helping our public make informed decisions during crisis

 

Case study

 

Best Use of Content

 

WINNER- DUDE: London & Third City for Money Makes Money

 

The Money Makes Money campaign delivered by Dude on behalf of Communities for Development was a stroke of genius turning a traditional fundraising campaign completely on its head. With clear objectives, creative delivery and presenting the Bulambuli community from a position of empowerment, rather than poverty porn, led to real outcomes and investment. The results speak for themselves – the campaign enabled villagers to become financially independent. Inspired!

 

Mark of Excellence

  • Auto Trader and PR Agency One – Eau de New Car

 

PR Agency One and Auto Trader created a star of a campaign with excellent use of stunt-style content at its heart. The campaign demonstrated creativity on multiple levels. The idea was firmly rooted in audience research and flexed beautifully to work across different channels. Clear business-level and communications objectives were set and, through thoughtful use of measurement, success against each of these was demonstrated. In a year where communications and marketing in the motoring sector was hugely challenging, this playful campaign captured the attention of the media and the audience, and is to be commended for the ROI it achieved.

 

Finalists

 

Battenhall

Supporting ‘Stay Home, Protect the NHS, Save Lives’

Engine Mischief

TAILS.COM RAISE THE WOOF!

Ketchum London

Head & Shoulders #ApartButTogether

Taylor Herring

Samsung ‘Colour’s of Carnival’

Transform Communications

The Curious Investor’s Guide to… Scaling-up a business

Treasury Wine Estates

Treasury Wine Estates: Bringing EMEA closer together

 

Case Study

 

Best Event

 

WINNER- Eco Age and Pulse Films for The World’s First Digital Green Carpet Fashion Awards

 

The judges found this category was a hard one to judge as there was a wide range of events that had to pivot during the pandemic. The advanced technology used for this event helped to bring the event to life for the virtual audience. The creativity and results gained proved how successful the event had been. Well done to all those shortlisted- huge congratulations to Eco-age and Pulse films.

 

Mark of Excellence

  • 3 Monkeys Zeno – Wray & Nephew X Kano

 

3 Monkeys Zeno’s campaign with Wray & Nephew was a playbook on what steps to take to deliver a successful inclusive PR campaign. They had undertaken robust research and due diligence to ensure that they stayed authentic to the brand they were representing. The attention to detail to their client needs was exemplary, from the artist they worked with to the venue they picked to represent the product.  The outcomes from the event were incredible and clearly shows what impact you can have when you spend some time truly understanding your client needs – something 3 Monkeys Zeno did with abundance – a well deserved Mark of Excellence.

 

Finalists

 

HS2

Meet the Contractor 2020

Jersey Financial Services Commission

Jersey Financial Services Commission’s 2021 business plan event

Red Consultancy

PlayStation 5 lands with iconic London Underground takeover

Taylor Herring

Samsung Halloween House

The Princess Alexandra Hospital NHS Trust

Events not in a tent

Zeno Group

Lenovo ‘New Realities’

 

Case Study

 

Best COVID Response- Agency

 

Winner- Engine Mischief for ASDA Delivering Christmas Kindness

 

This entry had clear objectives and outcomes that demonstrated positive impact not only against business objectives but on the communities Asda served during COVID. Shows the value of a great PR idea to a wider business, and built on a strong central premise that was rooted in actual behaviours of Asda’s delivery drivers.

 

Mark of Excellence

  • Media Hive – #takethevaccine Covid-19 vaccine hesitancy campaign for ethnic communities

 

With vaccine uptake lagging significantly across specific communities in the UK, this campaign addressed addressed that problem with creativity, sensitivity and insight about the target audience.

It achieved impressive media and social cut through and significantly improved vaccine take-up amongst the target audience.

 

Finalists

 

Hotwire

Tlhapa Diatla / Wash Hands

Ketchum London

Head & Shoulders #ApartButTogether

Liberty Communications

Tech for good – hacking for humanity

Pi

Adopt-a-Grandparent

Ready10

Freeing up parking spaces for NHS heroes

Talker Tailor Trouble Maker

LEON FeedNHS

 

Case Study

 

Best COVID Response- In-House

 

WINNER- Kings College London and ZOE for Giving Scientists real time data to fight COVID

 

This campaign inspired the judges by its ambition and obvious determination by the entrants that they could do good in the world. At the time of launch, there was little understanding of Covid and its symptoms, and widespread public confusion over how and when they would be affected by the virus. The ZOE Covid Study app not only provided scientists, the government and the public with reliable and emerging data, it also provided a sense of community and empowerment for everyone to be involved in battling the pandemic. The integration of media relations, social media and wider public relations were exemplary, with the results speaking for themselves. Tim Spector was a trustworthy spokesperson and someone with whom everyone could connect – establishing an important qualitative input into a data-reliant initiative.

 

Finalists

 

Ascenti

Re-establishing our employee health and wellness strategy

AstraZeneca plc

Emerging strong from the pandemic

College Green Group

College Green Group’s ‘Get Your Jabs’ Campaign

Lloyds Banking Group

The Big Conversation: Helping Britain Recover

TUI UK & Ireland

Protecting TUI’s reputation and brand trust

University of Bath

Belong at Bath

University of Oxford

Oxford University’s COVID-19 Research

 

Case Study

 

Best COVID Response- Public Sector or Charity

 

WINNER- Royal Free London NHS Foundation Trust for Royal Free London: response to Covid 19

 

A powerful campaign, hard hitting at times, which saw the entry from the Royal Free stand head and shoulders above the rest. To embrace PR in this way demonstrates courage and bravery to invite the world in under such challenging and emotional circumstances.

A very clear brief and the reach of the campaign was immense. The breadth and depth of coverage shows the trust and relationships that must exist within the organisation and between the communications team and their colleagues.

Some of the outputs from this became stand out moments from coverage of the pandemic – a well deserved winner.

 

Mark of Excellence

  • Scouts – #TheGreatIndoors – The Scouts’ response to COVID-19

 

Finalists

 

Chester Zoo

Chester Zoo launched ‘Save Our Zoo’

HMRC

COVID-19 Business Support Schemes Campaign

NHS in the North East and North Cumbria

The Great North NHS comms network; Covid-19 response

North East Ambulance Service

T-Awards: Thank you ceremony for staff at NEAS

University Hospitals Plymouth NHS Trust

Communications: a critical role in an effective response

Zero Waste Scotland – Stirling

Spotting an unexpected threat and stopping it’s tracks

 

Case Study

 

Best Staff Wellbeing Initiative

 

WINNER- People’s Postcode Lottery for WFH? The Well Flipping Happy at-home team!

 

The judges enjoyed reading this entry and were interested in the ‘& Frankly’ survey that acted as an excellent base to assess the progress of the Wellbeing Initiative. The fact that team members felt their energy was higher during lockdown than ever before was a testament to the drive and innovation of the Wellbeing Initiative. Maintaining the staff volunteering days was impressive considering the challenges of lockdown. As was the response of senior leaders and MD’s responding individually to staff questions and concerns. This demonstrated a high level of caring from the top, which was evidently spread throughout the whole organisation. The Well Flippin Happy at-home Team are to be congratulated for their creative, high-energy, accessible, and focused drive for staff wellbeing.

 

Mark of Excellence

  • Stone Junction – We Save Minds

 

The judges were impressed by the integrated objectives of business needs, staff wellbeing, and evidenced based activities. The monthly activities were energetic, creative and accessible. The results were also impressive, particularly the sick days and achieving the salary increase. Outstanding in this category was the internal print magazine, which clearly engaged all the staff and provided an interactive, high quality, informative and creative medium for maintaining contact and generating positive wellbeing, as evidenced by the happiness and wellbeing scores.

 

Finalists

 

BDO LLP

Wellbeing’s for life, not just for a crisis

Bristol, North Somerset and South Gloucestershire CCG

Healthy fulfilling lives for our staff

Data Communications Company (DCC)

DCC for Best Wellbeing Initiative

DWP Digital

DWP Digital: Best Staff Wellbeing Initiative

Northumbria Healthcare NHS Foundation Trust

Keeping our NHS Running during covid

Viva

Head of Happiness

 

Case Study

 

Best Publication

 

WINNER- Shell for Shell Sustainability Report

 

The judges thought that the Shell Sustainability Report was a great example of an effective stakeholder communication. With a daunting number of contributors from around the globe, and a wide variety of projects to cover, this publication effectively unified Shell’s sustainability projects within one publication available through several different channels. The judges felt that this publication displayed a great marriage of brand, information and channel designed to communicate the company’s environmental efforts to the widest possible audience.

 

Finalists

 

Army Cadet Force

The Army Cadets Digital Magazine

Belfast City Council

City Matters magazine

RMS Creative Communications

Life After Lockdown in the maritime industry

Wigan Council

Best Publication: Borough Life

 

Case study

 

Outstanding Young Communicator

 

WINNER- Christina Clynes from Croydon Health Services NHS Trust

 

Tina demonstrated outstanding leadership, communications management and resilience whilst her NHS Trust came to terms with the realities of the COVID-19 pandemic. She rose to the challenge, leading and growing her team and gaining the confidence of senior managers across the organisation. Tina could evidence the impact of her work with clear, measurable results – an outcome of continuously pushing boundaries and excelling in her sector and region. She showed a significant commitment to continuing professional development in communications disciplines as well as undertaking an MBA to widen her strategic influence. She is an outstanding and well-rounded communicator and thoroughly deserves this recognition.

 

Mark of Excellence

  • Sophia Danielsson-Waters – The Go Ahead Group

 

Sophia proved that she is a hard-working, conscientious and passionate communicator. She is quick-thinking, beyond her years and ready to spot and seize new opportunities. Sophia has been able to deliver outstanding results with limited resources and small budgets. Importantly, she prioritises the needs of her audience and brings broader social insights into corporate decision making, which has improved the impact and outcomes of her campaigns. This proven even more by her awareness of the industry as a whole, and the issues at play on a larger, contextual level. Sophia prioritises personal and professional development and consistently goes above and beyond her role to maximise impact for her employer. The passion she has for transport, her organisation and the communications industry shone through.

 

Finalists

 

Becky Franklin MCIPR – JFG Communications

Damian Kerlin – Grasshopper Communications

Harriet Southwood – Alzheimer’s Society

Jamie Capp – WA Communications

Tarek Hakim – Active DMC

 

Case Study

 

Independent PR Practitioner

 

WINNER- Jane Hunt from Catapult PR

 

Jane adapted and thrived superbly during a challenging year, with an exceptionally positive attitude that created results not just for herself but also for her clients. She has a very clear business plan, with targets built in across all areas, and has a clear vision for where she wants to take this in the future. During the COVID period Jane diversified her client base intelligently into new sectors, and also took the opportunity to learn new skills, which she was then able to translate into work for her clients. Jane is a fantastic example of an independent practitioner running a thriving business in a flexible and sensible manner and thoroughly deserves the award this year.

 

Mark of Excellence

  • James McCann-Ellerington – Zinc Communications Group

 

James is a wonderful example of a practitioner who balances a successful business perfectly with a young family and non-work interests. He dealt with the challenges of COVID without losing any clients, thanks to a communicative and collaborative approach with his client base. James has a clear vision of his niche and how the business works, and he sets relevant targets for the business year-on-year. During a challenging year for everyone, he also dedicated lots of time and effort to advise and assist others with setting up as independent practitioners.

 

Finalists

 

Amanda Coleman FCIPR – Amanda Coleman Communications

Lisa Preston MCIPR – Amplify PR

Jonathan Weinberg MCIPR – The Write Story

Kerry Sheehan FCIPR – UK Government Communication Service

Lorna O’Neill – Surge Communications

 

Case Study

 

In-House PR Team of the Year

Winner- Avon and Somerset Police

 

In a category dominated by entrants highlighting their responses to the COVID-19 crisis, the judges were struck by the sheer scope of campaign work that the Avon and Somerset team delivered in an already challenging year. The real world impact of their work was profoundly impressive – they managed to grow the public’s support for the police force in the face of reputational threats like its response to the toppling of the Colston statue and the ongoing scourge of knife crime. The team’s impact is clearly valued within the force, as evidenced by the Chief Constable Commendation they received – the only one awarded for work outside operational policing.

 

Finalists

 

Co-op

Croydon Health Services NHS Trust

New Forest National Park Authority

Northumbria Healthcare NHS Foundation Trust

Royal Free London NHS Foundation Trust

South Central Ambulance Service

University Hospitals Plymouth NHS Trust – Plymouth

 

Case Study

 

Specialist PR Consultancy of the Year

 

WINNER- Copper Consultancy

 

Copper Consultancy kickstarted an ambitious and bold growth plan in 2018, which is paying dividends now, big time. A real specialist in the infrastructure space, Copper implemented a radical restructure of the business around new practice areas, introduced new systems, opened a new office and put people at the heart, with their Copper for You programme. With a 100% client satisfaction rating and over half of the last 12 months’ revenue coming from new clients, they’ve smashed all expectations through the pandemic. Achieving what they have, at this time in their agency cycle and with everything happening in the world right now is simply stunning.

 

Finalists

 

Battenhall

Blackstock Consultancy

BLUE Communications

iseepr

Ramarketing

Ready10

Vested

 

Case study

 

New PR Consultancy of the Year

 

WINNER- Rise at Seven

 

Rise at Seven has demonstrated remarkable growth in two years, from a clearly articulated strategy, resulting in a stand-out client list. An enviable conversion rate from a 100% inbound pipeline shows they’re doing a lot right! The judges admired the multi-specialist proposition and USPs, which are confidently communicated. These were summed up in a great campaign, demonstrating strong creative and an impressive outcomes focus. The judges believe this agency is positively impacting the evolution of the comms industry, both through their skills and expertise but also their people-first ethos. A great initiative offering fully-funded masters qualifications via Sheffield Hallam University.

 

Mark of Excellence

  • Lynn PR

 

The submission from Lynn PR demonstrated a clear strategy and understanding of who their client base was and how the agency supports them. The judges were impressed by the evidence led approach articulated in the submission, with clear real world impacts identified as proof of value for client investment. The growth in turnover and client roster were impressive during a turbulent year for the industry. In delivering such significant results and attracting new clients, this agency is enhancing the reputation of the comms industry.”

 

Finalists

 

Evergreen PR

Impact Communications

McBryde & Co

 

Case Study

 

Small PR Consultancy of the Year

 

WINNER- Cowshed

 

The judges were unanimous that Cowshed was the standout winner of this category. In what was an incredibly challenging year, Cowshed demonstrated a clear commitment to the wellbeing and professionalism of its team, as well as a determination to go above and beyond for clients. It’s building a strong reputation in the PR industry as well as the Welsh business community. The judges were particularly impressed by the results of its pro bono campaign which saw some targets exceeded by as much as 200%. A great example of an agency that’s raising the bar and demonstrating that size isn’t everything!

 

Finalists

 

Aver Communication

Jargon PR

JFG Communications

Pic PR

Playtime PR

Rev PR

The Fourth Angel

 

Case Study

 

PR Consultancy of the Year

WINNER- Tin Man

 

The judges were impressed by Tin Man’s clear strategy to invest in their people as well as clients. Despite turbulent times the agency managed to deliver growth and to launch a new video content agency. What set the agency apart and demonstrated a leadership position in the industry was their investment in CPD with demonstrable stats to illustrate their investment in staff together with targets for their commitment to address D&I. Their staff engagement score further demonstrated that they had taken the necessary steps to ensure that wellbeing was at the heart of what they did.

 

Mark of Excellence

  • Ketchum London

 

Ketchum demonstrates a clear industry leadership position, putting its people at the heart of its business. From its commitment to building an inclusive culture by pioneering diversity and its comprehensive learning and development programme – the judges were unanimous that Ketchum should be highly commended for its progressive approach.

 

Finalists

 

Cirkle

ENGINE MHP + Mischief

Ready10

Smarts

Third City

WA Communications

 

Case Study