Integrated Campaign

This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.

Entries must relate to work carried out between June 2019 and June 2021 – judging will be focused on this timeframe.

Entries must consist of no more than 1,000 words and must cover the following criteria:

  • Brief, objectives and budget
  • The idea, research and planning
  • Strategy, creativity and innovation
  • Delivery/implementation of tactics
  • Measurement, evaluation and impact

Key info:

Here’s everything you need to know to enter the CIPR PRide Awards. Links will open in a new tab.