Read on for the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2019. Click on the links below to view the winning entries.

Note: All case studies are in PDF format and open in a new window.

Internal Communications Campaign

Gold winner:

  • Vale of Aylesbury Housing
    Step Up Step In

This campaign had clearly defined objectives and an impactful presentation. It was well thought through based on relevant insight and research. The results were fantastic, truly having an impact on their residents and changing business practices. They focused on solving a real problem by improving internal communications to make a real difference.

Case study

Silver winner:

  • Norfolk and Norwich University Hospital
    Here comes the Summer!

Consumer Relations Campaign

Gold winner:

  • Big Wave PR and Royal British Legion
    The unsung heroes of Monte Cassino

This was a well-thought-out and moving campaign with strategy and tactics based on insight. The audience was identified early on which drove the strategy. It produced amazing press coverage and well exceeded the target of how many veterans to engage.

Case study

Silver winner:

  • Playtime PR and Asmodee UK
    Adventures in Storytelling with Rory’s Story Cubes

Public Sector Campaign

Gold winner:

  • CPL and Cambridgeshire County Council
    ‘See the Difference’ reablement recruitment campaign

The campaign worked to recruit more workers and exceeded its target. This was an absolutely brilliant result for a well thought through campaign. CPL and Cambridgeshire County Council worked hard to really make a difference, focusing on research and impact.

Case study

Silver winner:

  • Norfolk County Council
    A healthy influence on Menkind

Finalists:

  • British Antarctic Survey
    Splashdown! A new polar research ship for Britain
  • Essex Police
    Diversity in Policing

Not-for-Profit Campaign

Gold winner:

  • Big Wave PR and Royal British Legion
    The unsung heroes of Monte Cassino

This was a well-thought-out and moving campaign with strategy and tactics based on insight. The audience was identified early on which drove the strategy. It produced amazing press coverage and well exceeded the target of how many veterans to engage.

Case study

Silver winner:

  • CIPS
    The Brexit storm

Finalist:

  • Norfolk and Norwich University Hospital
    Celebrating NHS 70

Integrated Campaign

Gold winner:

  • Playtime PR and Asmodee UK
    Adventures in Storytelling with Rory’s Story Cubes

This was thoroughly researched, very focused campaign which addressed the brief in detail. With a multi-pronged approach, Playtime PR and Asmodee UK utilised the reach of a renowned author and produced great results.

Case study

Low Budget Campaign

Gold winner:

  • Conscious Communications and British Nutrition Foundation
    Portion Sizes

This was a fantastic campaign with an innovative and unique creative output, based on data and insight from focus groups. Real consideration was given as to what would resonate with the media. ‘Portion Sizes’ gained fantastic high profile coverage which resulted in behavioural change.

Case study

Silver winner:

  • Big Wave PR and Royal British Legion
    The unsung heroes of Monte Cassino

Finalists:

  • AIM Content Marketing
    From zero to hero: the launch of hero
  • Norfolk and Norwich University Hospital
    Sharing the learning campaign
  • University of Bedfordshire
    Celebrating our inspirational Women in STEM
  • University of East Anglia
    Dog walking for wellbeing

Travel, Leisure or Tourism Campaign

Gold winner:

  • Prominent and Choose Woodbridge
    Putting a tiny town on the map

This was an innovative way to raise awareness of a town. The team clearly went above and beyond to represent their local businesses. The campaign saw fantastic engagement locally on social media, despite challenges with the local audience being of an older demographic. The impact is already being seen with national features and the town guide receiving unprecedented interest.

Case study

Construction, Property or Infrastructure Campaign

Gold winner:

  • Athene Communications and Ebbsfleet Development Corporation
    Ebbsfleet Garden City: ‘Picnic in the Park’ Consultation

This campaign had clear objectives and a clear creative idea that was executed beautifully. It attracted huge engagement with the local community. Ideas and suggestions were submitted which shows the campaign directly impacted behaviour.

Case study

Education Campaign

Gold winner:

  • University of Bedfordshire and Four Communications
    University of Bedfordshire 2018 Clearing Campaign

This campaign felt really focused, objectives were clear and the planning and delivery was perfect to result in the peak on results day. It attracted very impressive media coverage with a variety of different types of placements and stories. The impact on applications was obvious – a fantastic result for the University.

Case study

Silver winner:

  • University of East Anglia
    Dog walking for wellbeing

Regional Campaign of the Year

Gold winner:

  • CPL and Cambridgeshire County Council
    ‘See the Difference’ reablement recruitment campaign

The campaign worked to recruit more workers and exceeded its target. This was an absolutely brilliant result for a well thought through campaign. CPL and Cambridgeshire County Council worked hard to really make a difference, focusing on research and impact.

Case study

Silver winner:

  • Conscious Communications
    FIRST® LEGO® League Cambridge

Finalist:

  • Cofinitive
    #OnetoWatch: Showcasing Our Region’s Innovative Start-Ups

Best Use of Media Relations

Gold winner:

  • University of East Anglia
    Global Carbon Budget

The team really focused on the objective to increase media coverage and devised a well-thought-through strategy to deliver. The campaign measurement was comprehensive and the objective exceeded with virtually no budget. Overall, this was a very solid campaign.

Case study

Silver winner:

  • Greater Anglia
    Transforming rail travel – and perceptions

Best Use of Social Media

Gold winner:

  • Norfolk and Norwich University Hospital
    #NNUHDementiaFayre

This was a highly innovative campaign which was well executed with a great deal of content. There was a strong link to wider material on dementia and the team demonstrated innovation regarding table toppers and other ideas. The campaign far exceeded its objective.

Case study

Silver winner:

  • Greater Anglia
    Please offer me a seat

Best Use of Content

Gold winner:

  • Cofinitive
    Improving stakeholder engagement with targeted content execution

This was a well-thought-through campaign with good execution to the target audience. Cofinitive delivered very positive results which have clearly built a positive reputation for their client and a greater understanding of the AgriTech sector.

Case study

Silver winner:

  • University of Bedfordshire
    Some Call it Clearing

Best Use of Influencer Relations

Gold winner:

  • Fluential and Adrian Flux Insurance
    An influencer campaign that’s deeper than vanity metrics

Fluential demonstrated a very good understanding of their client with a challenging target set. The campaign used a highly creative approach and clever content to turn sponsorship into brand value, whilst maintaining ethics as a key consideration.

Case study

Silver winner:

  • Norfolk County Council
    A healthy influence on Menkind

Finalist:

  • Twelve PR and Canned Food UK
    Throw a vegan tinner party!

Best Event

Gold winner:

  • Norfolk County Council
    Salons shine spotlight on domestic abuse

With a really clear rationale, this was a good creative campaign which used hard hitting content to bring the subject to life for the target audience. The result was the delivery of a positive impact and a great opportunity to roll it out much wider.

Case study

Silver winner:

  • Prominent and Choose Woodbridge
    Putting a tiny town on the map

Finalists:

  • British Antarctic Survey
    Splashdown! A new polar research ship for Britain
  • Greater Anglia
    Bringing Norwich, Ipswich, London closer together by rail
  • Greater Anglia
    The ‘Each Express 3’ charity charter train

Best Publication

Gold winner:

  • British Sugar Agriculture
    Sowing success: British Sugar Beet Review

British Sugar Agriculture carried out a strong, thorough process to review and modernise the British Sugar Beet Review magazine. The success of the publication’s overhaul is clear from the results, delivering excellent reader impacts.

Case study

Outstanding Young Communicator

Gold winner:

  • Jennifer Sanchis MCIPR
    PRIME Research – a Cision company

Jennifer has demonstrated her passion, pride and commitment to self improvement, whilst championing strategic evaluation of the impact of public relations. The judges were impressed with her energetic approach, the careful analysis and value she is developing for clients, as well as the positive impact she has delivered. Her focus and belief in weaning the industry away from AVEs is commendable. As a young communicator, Jennifer has already been making an impact to the reputation of the PR profession, pushing back on AVEs and educating clients on better measurement approaches.

Case study

Silver winner:

  • Emily Grimes ACIPR
    Prominent

Finalists:

  • Joshua Wicks
    Norfolk County Council
  • Tom Tawell
    AIM Content Marketing

Outstanding In-House Public Relations Team

Gold winner:

  • Greater Anglia

The judges were really impressed that such a small team is achieving so much – not only in terms of 24/7 productivity, but in terms of real impact, analysis and results. With limited budgets, the team of four is working across traditional, digital and social media to launch new train services, gaining a large increase in the positive perception of the Greater Anglia brand along the way.

Case study

Silver winner:

  • Dacorum Borough Council

Outstanding Small Public Relations Consultancy

Gold winner:

  • AIM Content Marketing

AIM Content Marketing demonstrated a clear business strategy which is delivering results in growth of client base, including new clients outside the UK, and income for this relatively new agency. Particularly impressive is AIM’s approach to developing staff through CPD which is matched by incentives for bringing in new business and a share option scheme. Their approach to delivery showed that they’re determined to be at the forefront of digital and social opportunities.

Case study

Silver winner:

  • Rev PR

Finalists:

  • Cofinitive
  • DMC PR

Outstanding Public Relations Consultancy

Gold winner:

  • Genesis PR

In a strong category, Genesis PR really stood out. With clear business objectives, incisive analysis against budget, and a well-thought-through plan for both their business and their people, it was no surprise to see that they’ve experienced such impressive growth.

Case study

Silver winner:

  • Shorthose Russell

Finalists:

  • Playtime PR
  • Prominent