2019
Read on for the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2019. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.
Internal Communications Campaign
Gold winner:
- Vale of Aylesbury Housing
Step Up Step In
This campaign had clearly defined objectives and an impactful presentation. It was well thought through based on relevant insight and research. The results were fantastic, truly having an impact on their residents and changing business practices. They focused on solving a real problem by improving internal communications to make a real difference.
Silver winner:
- Norfolk and Norwich University Hospital
Here comes the Summer!
Consumer Relations Campaign
Gold winner:
- Big Wave PR and Royal British Legion
The unsung heroes of Monte Cassino
This was a well-thought-out and moving campaign with strategy and tactics based on insight. The audience was identified early on which drove the strategy. It produced amazing press coverage and well exceeded the target of how many veterans to engage.
Silver winner:
- Playtime PR and Asmodee UK
Adventures in Storytelling with Rory’s Story Cubes
Public Sector Campaign
Gold winner:
- CPL and Cambridgeshire County Council
‘See the Difference’ reablement recruitment campaign
The campaign worked to recruit more workers and exceeded its target. This was an absolutely brilliant result for a well thought through campaign. CPL and Cambridgeshire County Council worked hard to really make a difference, focusing on research and impact.
Silver winner:
- Norfolk County Council
A healthy influence on Menkind
Finalists:
- British Antarctic Survey
Splashdown! A new polar research ship for Britain - Essex Police
Diversity in Policing
Not-for-Profit Campaign
Gold winner:
- Big Wave PR and Royal British Legion
The unsung heroes of Monte Cassino
This was a well-thought-out and moving campaign with strategy and tactics based on insight. The audience was identified early on which drove the strategy. It produced amazing press coverage and well exceeded the target of how many veterans to engage.
Silver winner:
- CIPS
The Brexit storm
Finalist:
- Norfolk and Norwich University Hospital
Celebrating NHS 70
Integrated Campaign
Gold winner:
- Playtime PR and Asmodee UK
Adventures in Storytelling with Rory’s Story Cubes
This was thoroughly researched, very focused campaign which addressed the brief in detail. With a multi-pronged approach, Playtime PR and Asmodee UK utilised the reach of a renowned author and produced great results.
Low Budget Campaign
Gold winner:
- Conscious Communications and British Nutrition Foundation
Portion Sizes
This was a fantastic campaign with an innovative and unique creative output, based on data and insight from focus groups. Real consideration was given as to what would resonate with the media. ‘Portion Sizes’ gained fantastic high profile coverage which resulted in behavioural change.
Silver winner:
- Big Wave PR and Royal British Legion
The unsung heroes of Monte Cassino
Finalists:
- AIM Content Marketing
From zero to hero: the launch of hero - Norfolk and Norwich University Hospital
Sharing the learning campaign - University of Bedfordshire
Celebrating our inspirational Women in STEM - University of East Anglia
Dog walking for wellbeing
Travel, Leisure or Tourism Campaign
Gold winner:
- Prominent and Choose Woodbridge
Putting a tiny town on the map
This was an innovative way to raise awareness of a town. The team clearly went above and beyond to represent their local businesses. The campaign saw fantastic engagement locally on social media, despite challenges with the local audience being of an older demographic. The impact is already being seen with national features and the town guide receiving unprecedented interest.
Construction, Property or Infrastructure Campaign
Gold winner:
- Athene Communications and Ebbsfleet Development Corporation
Ebbsfleet Garden City: ‘Picnic in the Park’ Consultation
This campaign had clear objectives and a clear creative idea that was executed beautifully. It attracted huge engagement with the local community. Ideas and suggestions were submitted which shows the campaign directly impacted behaviour.
Education Campaign
Gold winner:
- University of Bedfordshire and Four Communications
University of Bedfordshire 2018 Clearing Campaign
This campaign felt really focused, objectives were clear and the planning and delivery was perfect to result in the peak on results day. It attracted very impressive media coverage with a variety of different types of placements and stories. The impact on applications was obvious – a fantastic result for the University.
Silver winner:
- University of East Anglia
Dog walking for wellbeing
Regional Campaign of the Year
Gold winner:
- CPL and Cambridgeshire County Council
‘See the Difference’ reablement recruitment campaign
The campaign worked to recruit more workers and exceeded its target. This was an absolutely brilliant result for a well thought through campaign. CPL and Cambridgeshire County Council worked hard to really make a difference, focusing on research and impact.
Silver winner:
- Conscious Communications
FIRST® LEGO® League Cambridge
Finalist:
- Cofinitive
#OnetoWatch: Showcasing Our Region’s Innovative Start-Ups
Best Use of Media Relations
Gold winner:
- University of East Anglia
Global Carbon Budget
The team really focused on the objective to increase media coverage and devised a well-thought-through strategy to deliver. The campaign measurement was comprehensive and the objective exceeded with virtually no budget. Overall, this was a very solid campaign.
Silver winner:
- Greater Anglia
Transforming rail travel – and perceptions
Best Use of Social Media
Gold winner:
- Norfolk and Norwich University Hospital
#NNUHDementiaFayre
This was a highly innovative campaign which was well executed with a great deal of content. There was a strong link to wider material on dementia and the team demonstrated innovation regarding table toppers and other ideas. The campaign far exceeded its objective.
Silver winner:
- Greater Anglia
Please offer me a seat
Best Use of Content
Gold winner:
- Cofinitive
Improving stakeholder engagement with targeted content execution
This was a well-thought-through campaign with good execution to the target audience. Cofinitive delivered very positive results which have clearly built a positive reputation for their client and a greater understanding of the AgriTech sector.
Silver winner:
- University of Bedfordshire
Some Call it Clearing
Best Use of Influencer Relations
Gold winner:
- Fluential and Adrian Flux Insurance
An influencer campaign that’s deeper than vanity metrics
Fluential demonstrated a very good understanding of their client with a challenging target set. The campaign used a highly creative approach and clever content to turn sponsorship into brand value, whilst maintaining ethics as a key consideration.
Silver winner:
- Norfolk County Council
A healthy influence on Menkind
Finalist:
- Twelve PR and Canned Food UK
Throw a vegan tinner party!
Best Event
Gold winner:
- Norfolk County Council
Salons shine spotlight on domestic abuse
With a really clear rationale, this was a good creative campaign which used hard hitting content to bring the subject to life for the target audience. The result was the delivery of a positive impact and a great opportunity to roll it out much wider.
Silver winner:
- Prominent and Choose Woodbridge
Putting a tiny town on the map
Finalists:
- British Antarctic Survey
Splashdown! A new polar research ship for Britain - Greater Anglia
Bringing Norwich, Ipswich, London closer together by rail - Greater Anglia
The ‘Each Express 3’ charity charter train
Best Publication
Gold winner:
- British Sugar Agriculture
Sowing success: British Sugar Beet Review
British Sugar Agriculture carried out a strong, thorough process to review and modernise the British Sugar Beet Review magazine. The success of the publication’s overhaul is clear from the results, delivering excellent reader impacts.
Outstanding Young Communicator
Gold winner:
- Jennifer Sanchis MCIPR
PRIME Research – a Cision company
Jennifer has demonstrated her passion, pride and commitment to self improvement, whilst championing strategic evaluation of the impact of public relations. The judges were impressed with her energetic approach, the careful analysis and value she is developing for clients, as well as the positive impact she has delivered. Her focus and belief in weaning the industry away from AVEs is commendable. As a young communicator, Jennifer has already been making an impact to the reputation of the PR profession, pushing back on AVEs and educating clients on better measurement approaches.
Silver winner:
- Emily Grimes ACIPR
Prominent
Finalists:
- Joshua Wicks
Norfolk County Council - Tom Tawell
AIM Content Marketing
Outstanding In-House Public Relations Team
Gold winner:
- Greater Anglia
The judges were really impressed that such a small team is achieving so much – not only in terms of 24/7 productivity, but in terms of real impact, analysis and results. With limited budgets, the team of four is working across traditional, digital and social media to launch new train services, gaining a large increase in the positive perception of the Greater Anglia brand along the way.
Silver winner:
- Dacorum Borough Council
Outstanding Small Public Relations Consultancy
Gold winner:
- AIM Content Marketing
AIM Content Marketing demonstrated a clear business strategy which is delivering results in growth of client base, including new clients outside the UK, and income for this relatively new agency. Particularly impressive is AIM’s approach to developing staff through CPD which is matched by incentives for bringing in new business and a share option scheme. Their approach to delivery showed that they’re determined to be at the forefront of digital and social opportunities.
Silver winner:
- Rev PR
Finalists:
- Cofinitive
- DMC PR
Outstanding Public Relations Consultancy
Gold winner:
- Genesis PR
In a strong category, Genesis PR really stood out. With clear business objectives, incisive analysis against budget, and a well-thought-through plan for both their business and their people, it was no surprise to see that they’ve experienced such impressive growth.
Silver winner:
- Shorthose Russell
Finalists:
- Playtime PR
- Prominent