We’re thrilled to announce the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2018. Click on the links below to view the winning entries.

To view and download the photos from the event, please click here.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Genesis PR
    OFTEC Turns Up the Heat on Government Policy

This is a fantastic campaign with a well-thought-through solution that had direct and unequivocal results, being instrumental in affecting a ministerial level change in policy that favoured the trade association client which was previously excluded from the policy. The campaign used a great range of tactics and demonstrated a truly great integration of channels used. By approaching All Party Parliamentary Groups, local MPs, trade and local media in communities that rely on oil heating, the campaign messages reached all of the affected parties, highlighting the need for the policy change.

Case study

Silver winner:

  • Pier PR & Marketing and East of England Co-op
    Co-op Guide to Dating

Internal Communications Campaign

Gold winner:

  • British Sugar Agriculture
    Driving engagement of CRM through strategic relations

The engagement demonstrated though the launch of a new CRM is incredible. What could have been a relatively low-impact activity was handled incredibly well, securing the buy-in of stakeholders from a wide range of settings. The positive feedback that was received for the different quick-access elements of the campaign showed that the campaign execution was performed with a level of foresight not often seen. Topped off by a great use of channels and delivered on a tight budget with a positive tie in to GDPR, this campaign ticked all the boxes.

Case study

Silver winner:

  • Berkeley Communications and Epson
    Video killed the coverage book

Finalists:

  • Athene Communications and Royal HaskoningDHV
    UK Unity Awards
  • Six Degrees
    Saft: Energizing the future
  • University of Bedfordshire
    Beds Stars – recognising unsung heroes

Consumer Relations Campaign

Gold winner:

  • Big Wave PR and Remembrance Travel
    WWII Veterans’ Journeys of Remembrance

With a target of encouraging D-Day veterans to join tours to Normandy, there was a clear challenge ahead with the travel and emotional concerns surrounding the veterans who are now in their 90s. Research identified the audiences and informed the approach of media activity and an event focused on raising the funds for a tour to Monte Cassino in Italy. The results were amazing. Twice the number of tours to Normandy were put on and double the target amount was raised for the Italy tour.

Case study

Silver winner:

  • KISS Communications
    Awareness campaign into the importance of digestive health

Finalists:

  • Berkeley Communications
    Light is Personal
  • Pier PR & Marketing and East of England Co-op
    Co-op Guide to Dating
  • Plain Speaking PR
    Norwich Loves Fashion 2018

Public Sector Campaign

Gold winner:

  • Norfolk Constabulary
    Operation Gravity

This campaign demonstrated a great use of partnerships to spread messages and gain support, targeting suppliers and the supply chain for the sale of illegal drugs. Strong evidence and figures back up the successful outcomes for the campaign and the incredible cost effectiveness. Statements taken from those arrested as a result of the campaign showed awareness of how effective the campaign was and the added deterrent factor only adds to the effectiveness of the campaign.

Case study

Silver winner:

  • Norfolk County Council
    Changing the script on Mental Health

Finalists:

  • Essex County Fire and Rescue Service
    Firefighter Recruitment Campaign
  • University of Bedfordshire
    Effecting a step change in research communications

Community Relations Campaign

Gold winner:

  • Greater Cambridge Partnership
    Our Big Conversation

This public engagement campaign needed to create awareness of the challenges faced by Greater Cambridge and get local people involved in finding solutions for the area’s future growth. Lessons learnt from previous campaigns informed the approach to focus on geographic areas, not specific schemes, and insight from research identified key audiences. ‘Our Big Conversation’ was an integrated two-month campaign with clear objectives. Strong measurement and evaluation demonstrated that the number of people reached and who engaged with the campaign exceeded targets and enhanced the Greater Cambridge Partnership’s reputation and credibility.

Case study

Silver winner:

  • University of East Anglia and UEA Students’ Union
    Never OK

Not-for-Profit Campaign

Gold winner:

  • Essex County Fire and Rescue Service
    Grenfell Tower: Reassuring our Residents

Within 12 hours of the Grenfell fire starting, Essex County Fire and Rescue Service responded with a campaign to settle fears and reassure residents that the county is a safe place to live, work and travel in. Media and social media activity was extensive in the first two days and the variety of collateral blended together well, generating impressive results. Consideration of inclusive communications saw a British Sign Language video created. A clear call-to-action to book a Home Safety Visit was clearly communicated with an impressive 75% increase (on the previous month) in requests.

Case study

Silver winner:

  • Genesis PR
    OFTEC Turns Up the Heat on Government Policy

Finalists:

  • Big Wave PR and Remembrance Travel
    WWII Veterans’ Journeys of Remembrance
  • Prominent and Charlie Watkins Foundation
    Chat with Charlie
  • Whistle Agency and Making Local Woods Work
    Settling in to a new community

Integrated Campaign

Gold winner:

  • Playtime PR
    The launch of SuperZings: Rivals of Kaboom

A clear objective to generate sales always focuses the mind.  Playtime PR knew that to achieve this, they had to get the new SuperZings product in front of its audience.  The campaign covered all bases, including a primary school initiative, a takeover of UKMums.tv, and a Twitter party led by parenting bloggers. The key to this campaign’s success is the all-important effect on sales which was certainly delivered.  This is a great example of how well-planned and targeted activities complement each other for the common goal of meeting objectives.

Case study

Silver winner:

  • Genesis PR
    Skills Training UK – Your Levy Partner

Finalists:

  • Greater Anglia
    Improving how we look after ill passengers
  • Luminescence
    Explorer Mindset for The Møller Institute
  • OneAgency
    All-in-One

Low Budget Campaign

Gold winner:

  • University of Bedfordshire
    Providing personalised sentiment to students

Being faced with the competitive clearing period for universities, the University of Bedfordshire knew they had to work harder than ever to ensure students with offers became students who accepted their place. With knowledge and understanding of the audience, this highly effective campaign extended the University’s usual approach by delivering personalised videos direct to students’ inboxes. This targeted approach generated a conversion rate which exceeded expectations and is a clear example that a simple and highly targeted campaign can, and does, return a positive financial outcome. The impact of these videos was tracked and income directly attributed to this campaign.

Case study

Silver winner:

  • Prominent and British Christmas Tree Growers Association
    Keep it Real!

Finalists:

  • Luminescence
    MJog Messenger: Increasing App Downloads
  • Outward Images
    Improving the prospects for British Timber
  • Pier PR & Marketing
    Co-op Guide to Dating: East of England Co-op
  • Plain Speaking PR
    Norwich Loves Fashion 2018

Construction, Property or Infrastructure Campaign

Gold winner:

  • Mobas
    Research and insight gives a clear View

A whitepaper was at the heart of a campaign to position Reynaers as an expert in aluminium glazing systems. With clear SMART objectives, Mobas set about to establish a point of difference within the trade market. A programme of stakeholder engagement identified what topics around new technology would pique their interest and the whitepaper was the hook to attract prospects. Results were impressive for this cost-effective campaign – downloads of the whitepaper by new prospects reached three times the KPI, traffic to the Reynaers website increased by 80% year-on-year during the activity, and a bespoke tracking system identified twice the KPI of eyeballs on the content.

Case study

Education Campaign

Gold winner:

  • Prominent and East Cambridgeshire District Council
    Be like Michael, recycle!

The team came up with a truly inspired concept to use children (and drama students) as a medium to articulate the campaign messages in their homes, thereby turning the children into advocates for the objectives. The best influencers are the next generation and the involvement of school children throughout, including in the creation of the campaign character, significantly contributed to the campaign’s success. The development of the character fully engaged with audiences and served to cleverly reinforce the brand. This was a great multi-channel campaign with long wrap-arounds.

Case study

Silver winner:

  • Athene Communications
    New Building, Strong Future

Finalists:

  • Luminescence
    Explorer Mindset for The Møller Institute
  • University of Bedfordshire
    Launching our new strategic plan

Regional Campaign of the Year

Gold winner:

  • Pier PR & Marketing and East of England Co-op
    Co-op Guide to Dating

By taking an important issue and imagining a concept that has relevance to us all and using a humorous approach to communicate the message while retaining the core values and objectives is outstanding. This was a great campaign that not only benefits the local society but reduces food waste. By providing the impetus to affect a change in behaviour, campaigns like this can have an impact far wider than the span of the campaign and could provide the catalyst to lead others to do the same.

Case study

Silver winner:

  • Sovereign Housing Association
    The new customer portal: A fresh new look!

Finalists:

  • Genesis PR
    ‘Limited’ Campaign Strengthens Regional Reputation
  • Greater Anglia
    Introducing the region’s new trains through virtual reality!
  • Norfolk County Council
    Just Dual It!
  • Pier PR & Marketing and East of England Co-op
    Future of British Produce

Best Use of Media Relations

Gold winner:

  • Twelve PR
    Creating a buzz for the British Beekeepers

Taking a challenging brief without a relevant news hook about a big decline in honey production was a big ask. The results were fantastic, achieved through a great and innovative range of tactics and will hopefully have far-reaching consequences for all of us. A worthy winner!

Case study

Silver winner:

  • Pier PR & Marketing
    Co-op Guide to Dating: East of England Co-op

Finalists:

  • Mobas
    Planting Ivy roots in Cambridge
  • Pier PR & Marketing
    Future of British Produce: East of England Co-op
  • Playtime PR
    Introducing Beasts of Balance for Christmas 2017
  • Playtime PR
    The Rubik’s UK Speedcubing Championship 2017

Best Use of Social Media

Gold winner:

  • Mobas and Vindis Group
    Driven to excite

Research informed Mobas’ approach to put the Vindis brand, rather than the vehicles, front and centre and move away from the traditional sales posts of competitors. Focused on the objective to increase all social media metrics across all corporate channels by 20%, Mobas created ‘Driven to Excite’ and introduced a calendar of varied and rich content. Continual measurement and evaluation meant the campaign was refined and tweaked along the way. This planned and agile approach generated impressive results with KPIs smashed across the board.

Case study

Silver winner:

  • Greater Anglia
    Taming the Beast From The East!

Best Use of Content

Gold winner:

  • Twelve PR
    Can You Tell? Canned Food vs. Fresh

This campaign on behalf of the Metal Packaging Manufacturers Association needed to highlight the benefits of metal packaging and target trade and consumer audiences. Objectives centred around dispelling the belief amongst consumers that canned food is second best to fresh produce and creating content to be used by MPMA members in their own marketing activity. A survey of 2,000 British adults informed the content for a video and infographics, and a programme of media relations and social media spread over four months delivered for the client. Cost effectiveness was enhanced by creating evergreen content for MPMA members to continue to use in their own activity.

Case study

Silver winner:

  • Bottle and AXA PPP Healthcare
    Sound Asleep

Finalist:

  • Pier PR & Marketing
    Future of British Produce: East of England Co-op

Best Use of Photography or Design

Gold winner:

  • Pier PR & Marketing
    Future of British Produce: East of England Co-op

This was an incredibly effective campaign that realised the objective, while also recognising the importance of not disturbing the day-to-day business needs of the client. They achieved this by compressing a great deal of activity into a short window of opportunity to cause minimum disruption to the day-to-day running of the business. The campaign used multiple messages to engage with a range of sectors within the target audience while showing a genuine picture of what the campaign was based around.

Case study

Best Event

Gold winner:

  • Big Wave PR and Remembrance Travel
    WWII Veterans to Lay Old Ghosts to Rest

Recognising all those who served in WWII is important. Providing the opportunity not just to celebrate heroes, but help them deal with the psychological impacts of their experiences is even more so. By identifying themes that would resonate and securing links with celebrities to further endorse and bring added value to the campaign was incredibly effective. This is a great example of a campaign that led to ongoing changes, with government funding for similar programmes for other veterans.

Case study

Silver winner:

  • Norfolk County Council
    Tackling loneliness one day at a time

Finalist:

  • Henbe Communications, Sarah Rutt Communications and Stride Treglown
    Shaping Future Places Symposium

Best Publication

Gold winner:

  • Norfolk and Norwich University Hospitals NHS Foundation Trust
    Special edition of The Pulse: Dementia Support

This was a clearly thought-out campaign that looked at all stakeholders and, most importantly, the patients themselves. The publication acted both as a stand-alone publication for a specific awareness week, but also continues to serve as an ongoing resource for a growing concern in the region. Reaching all audiences was a tricky ask but the Trust achieved this and delivered the goods with aplomb.

Case study

Silver winner:

  • OneAgency
    Newslines, the voice for turfcare professionals

Outstanding Young Communicator

Gold winner:

  • Lucy Wright ACIPR
    Greater Anglia

Lucy is a true professional and shows real commitment to continuing professional development. What sets Lucy apart is her contagious energy and passion for the job which engenders trust with colleagues, allowing her to push boundaries and drive innovative communications in her organisation. The judges were impressed with Lucy’s ability to rise to the challenge of a difficult communications brief, using research to develop a strategy that delivers compelling outcomes. Lucy is an ambassador for the profession and has a bright future ahead of her.

Case study

Silver winner:

  • Annabelle Rennie MCIPR
    Genesis PR

Finalists:

  • James Hyde MCIPR
    Norfolk County Council
  • Stephanie Martin MCIPR
    Sovereign Housing Association

Outstanding Small Public Relations Consultancy

Gold winner:

  • DMC PR

DMC PR’s campaign summary demonstrated their ability to deliver outstanding national coverage on a very modest budget. They showed a strong commitment to CPD and building their team, alongside solid client retention and growth. The industry recognition they’ve achieved also contributed to make this consultancy standout to the judges.

Case study

Silver winner:

  • Prominent

Finalists:

  • Mobas
  • Plain Speaking PR
  • Playtime PR

Outstanding Public Relations Consultancy

Gold winner:

  • Genesis PR

Genesis PR showed a real commitment to professional development and a demonstrable investment in their staff. They’ve adopted a genuinely differentiated approach in their use of SEO to inform PR strategy and this approach is clearly helping them win new business.

Case study

Silver winner:

  • Athene Communications

Finalist:

  • Pier PR & Marketing