2019
Read on for the results of the CIPR Midlands PRide Awards 2019. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.
Corporate and Business Communications Campaign
Gold winner:
- Stone Junction and Inspekto
Creating a new category
Stone Junction delivered very impressive results in creating a whole new category in a niche market. The campaign was based on solid strategy and planning which is demonstrated clearly in the great use of the budget available and the impact delivered. A well deserving winner.
Silver winner:
- WPR and REHAU
Build Your Legacy
Finalists:
- Citypress and Coca-Cola
Enter the Dark with Coca-Cola Signature Mixers - Edson Evers
Raising the bar on fire door safety
Internal Communications Campaign
Gold winner:
- Loughborough University
Operation Jingle Bells
The judges were highly impressed by this campaign. Loughborough University used a creative approach, reached a wide internal audience and met their objectives in a short amount of time, cutting through the noise during a busy time of year.
Silver winner:
- 44 Communications and Boehringer Ingelheim
Step Up campaign
Finalist:
- Midland Heart
Making What Matters Brilliant
Consumer Relations Campaign
Gold winner:
- WPR
Pub-licist
This was a highly original campaign that delivered excellent results and exceeded all of its objectives, achieving excellent newspaper and online coverage. The idea underpinning the campaign tapped into wider societal trends and was born from thorough research. This campaign produced impressive results for the client and clearly demonstrated the value of high quality PR.
Silver winner:
- McCann PR & Social
Tackling loneliness for McCarthy & Stone
Finalists:
- Cartwright Communications
Facial-Flex campaign - Citypress and Beyond Meat
Can’t Believe It’s Not Meat – Beyond Burger - London PR
Do The Unthinkable - London PR
Driving traffic
Public Sector Campaign
Gold winner:
- West Midlands Police
27 Station Road
This was an innovative idea, transferring an existing underused asset to a digital platform, with clear evidence of engagement and impact with the target audience. It revolutionised what was an important asset and made it accessible to all.
Silver winner:
- NHS Arden & GEM CSU and West Midlands Police
Raising awareness of modern slavery
Not-for-Profit Campaign
Gold winner:
- Liquid
Westfield Health British Transplant Games #ItTakes2
This was an exemplar campaign based around clear, measurable objectives. Liquid demonstrated how strategic planning can lead to meaningful impact, not just for the organisation but the population as a whole.
Silver winner:
- PDSA
The People’s Vet: PDSA’s national TV series
Finalists:
- British Ceramic Confederation
#StopZeroTariffs - NASUWT – The Teachers’ Union
Not Part of the Job - One Black Bear and St Basils
A big wake up call – November Sleepout - WPR
Advent of Change
Healthcare Campaign
Gold winner:
- Liquid
Westfield Health British Transplant Games #ItTakes2
This campaign was original, with a simple creative and call to action that the audience would understand. The coverage achieved spanned broadcast, print, online and social, all leading to fantastic awareness. Moreover, it delivered true social impact and is a shining example of the positive power that PR can have.
Silver winner:
- Cartwright Communications
Body Lipo Lincoln campaign
Finalist:
- London PR
Do The Unthinkable
Integrated Campaign
Gold winner:
- BakerBaird Communications
The BabySaver
BakerBaird Communications delivered a fully integrated campaign which demonstrated good understanding of reaching different audiences, both in the UK and globally, on very different platforms. The team were aware of cultural sensitivities, showed good stakeholder engagement and demonstrated strong research and delivery. This was a complex project done well with a small budget.
Silver winner:
- WPR and Greene King
World Cup
Finalists:
- One Black Bear and St Basils
A big wake up call – November Sleepout - The Marketing Pod
Making the most of the ESOS opportunity - The Marketing Pod
Renewable remedies: driving value in uncertain times - WAA Chosen and Geberit
Sensory Space
Transport or Automotive Campaign
Gold winner:
- London PR
Driving traffic
This was a smart campaign, showing a good understanding of target audience and what would be of interest to them, based on the research. London PR used strong tactics and campaigning stories with a clear breakdown of success.
Silver winner:
- West Midlands Trains
May Timetable Launch
Low Budget Campaign
Gold winner:
- LOROS Hospice
Dying Matters Week 2019 campaign
This was an excellent example of how good PR can change society. It was both brave in terms of its approach to the subject matter and also very well executed in delivering integrated content across multiple channels. The campaign delivered incredible results for minimal spend and everyone involved should be very proud of what they have achieved – LOROS Hospice is a worthy winner.
Silver winner:
- WPR and Hungry Horse
Cows in Quilts
Finalists:
- Citypress and Beyond Meat
Can’t Believe It’s Not Meat – Beyond Burger - Edson Evers
Raising the bar on fire door safety - PDSA
The People’s Vet: PDSA’s national TV series - WPR and Hungry Horse
Pub-Licist
STEM Campaign
Gold winner:
- Stone Junction
Busting graphene myths
This was a successful media relations campaign based around detailed planning and delivery considerations. As a result, Stone Junction met and exceeded their objectives, delivering impressive outcomes and impact.
Silver winner:
- Stone Junction and Inspekto
Creating a new category
Finalist:
- WPR
Bridging the Energy Gap for Aggreko
Construction, Property or Infrastructure Campaign
Gold winner:
- McCann PR & Social
Tackling loneliness for McCarthy & Stone
This campaign was based on thorough research with a strong call to action. It demonstrated a good use of influencer and brand ambassadors and was very engaging. The campaign also includes longevity and long term success and impact, with a good use of community engagement and public affairs. It recognises that not all audiences engage with digital, using the right tools and platforms for the target demographic.
Silver winner:
- Gough Bailey Wright
Stakeholder Engagement & Public Consultation with intu
Finalists:
- Balls2 Marketing and Certass Trade Association
Launching Certass Trade Association for local glazing installers - DRPG and Redrow
The Art of Living - Liquid
St. Modwen – industrial & logistics and regeneration - WAA Chosen and Geberit
Pressing Matters
Education Campaign
Gold winner:
- NASUWT – The Teachers’ Union
Not Part of the Job
NASUWT delivered a campaign which demonstrated excellent impact against its objectives. This was evidenced through detailed measurement which was impressively aligned with the overall strategy. A worthy winner!
Silver winner:
- PDSA
Pet First Aid – Educating the nation
Finalists:
- Loughborough University
Gold Coast 2018 - Loughborough University
Staying In Touch
Best Use of Media Relations
Gold winner:
- NASUWT – The Teachers’ Union
Not Part of the Job
This was an incredible and highly impactful campaign which was very well executed. Great research underpinned the campaign – it was well-thought-through, identifying the hook and timing well. Clear objectives were achieved through a good understanding of relevant media.
Silver winner:
- BakerBaird Communications
Influencing decision makers: UK2070 Fairer & Stronger launch
Finalists:
- London PR
Do The Unthinkable - Loughborough University
Gold Coast 2018 - Stone Junction
Busting graphene myths - WPR
Cows in Quilts
Best Use of Digital
Gold winner:
- WPR
More Merry For Your Money
WPR delivered a well thought out campaign which used digital capabilities to accurately segment audiences, resulting in exceeding engagement goals. The judges were highly impressed by this detailed campaign which had the audience at its heart.
Silver winner:
- Stone Junction
Bringing the hidden hero into the light
Finalist:
- Loughborough University
Gold Coast 2018
Best Use of Social Media
Gold winner:
- WPR
More Merry For Your Money
WPR demonstrated expert use of social media in targeting different audiences at a specific time of year. They successfully competed with the noise of many competitors driving similar messages at that time – a worthy winner.
Silver winner:
- PDSA
Pet First Aid – Educating the nation
Best Use of Content
Gold winner:
- Clarity Comms and Hobgoblin
Halloween Facebook Live Game Show
This was a highly original campaign which was very well researched and took full account of trends in consumer behaviour. Strong measurement and evaluation of the campaign clearly demonstrated the excellent results that were delivered for the client.
Silver winner:
- Loughborough University
Gold Coast 2018
Finalists:
- spottydog communications
A Christmas cracker of a campaign - Stone Junction
Bringing the hidden hero into the light - WPR
Cows in Quilts
Best Event
Gold winner:
- University of Wolverhampton
Dr Nuno receives Uni honour
This was a great example of seizing an opportunity, despite short timescales, to generate excellent engagement. Awarding this honour put University of Wolverhampton at the centre of a major community event – a worthy winner.
Silver winner:
- PDSA
75 Years of the PDSA Dickin Medal
Finalists:
- Loughborough University
Operation Jingle Bells - One Black Bear and St Basils
A big wake up call – November Sleepout
Best Publication
Gold winner:
- West Midlands Police
Newsbeat
The judges were highly impressed by the thorough research and insight that went into the re-design and repurposing of the content in this publication. Consideration went in to why people weren’t previously engaging and reading; active attention to this in the roll-out made for excellent impact against the objectives.
Silver winner:
- One Black Bear and Larson-Juhl
Building 4walls
Finalists:
- The Marketing Pod
Making the most of the ESOS opportunity - The Marketing Pod
Renewable remedies: driving value in uncertain times
Outstanding Young Communicator
Gold winner:
- Jade Mansell MCIPR
WPR
Jade is incredibly passionate, dynamic, driven and knowledgeable with a thirst for learning new things and a commitment to developing PR as an industry. Her willingness to learn about people development, the value other people can bring and her approach to leadership and management, for someone who didn’t see herself as an obvious leader or manager, really shone through. Jade showed real ambition, putting herself forward for the pitch team, and following through with working on a number of high profile new business pitches, including some very impressive successes for the organisation. She has put a lot of time and effort into mentoring people within the team, as well as focusing on nurturing people outside the industry. Jade is clearly knowledgeable about PR campaign delivery and big picture strategy, and the judges were impressed with her devotion to ideas generation, her energy and her clear love of what she does.
Silver winner:
- Lauren Doyle MCIPR
Balls2 Marketing
Finalist:
- Laura Bamford MCIPR
London PR
Outstanding In-House Public Relations Team
Gold winner:
- Keele University
Keele University’s small team of five have achieved what many might expect from a global agency – reaching 500 million people in the past year through digital, print and broadcast media, and producing more than 170 videos and animations in-house. Their sustainability campaign supported by their regional Cabinet Office and live stream of Sir David Attenborough’s visit has served to build the university’s reputation and its relationships with policymakers. Keele University is a truly outstanding in-house PR team.
Silver winner:
- Loughborough University
Finalists:
- Midland Heart
- NFU Mutual
- Warwickshire County Council
- West Midlands Police
Outstanding Small Public Relations Consultancy
Gold winner:
- Balls2 Marketing
The judges were impressed by the dynamic approach of Balls2 Marketing which is clearly a fun agency to work for. They have seen impressive client growth and have been able to take projects that, on the face of it, were challenging to bring alive and deliver success through a combination of great ideas and hard work. The judges were particularly impressed by their clear commitment to CPD, which included career path planning. A worthy winner.
Silver winner:
- London PR
Finalists:
- Newsline PR
- Tribera
Outstanding Public Relations Consultancy
Gold winner:
- Stone Junction
Stone Junction demonstrated clear business objectives, solid performance against targets, sound strategies for the business and their people, a dedication to CPD and professionalism and a committed meritocracy. This, coupled with solid achievements – including an international media campaign that delivered proven value to their client – makes them a highly impressive agency and a truly deserving winner.
Silver winner:
- Balls2 Marketing
Finalist:
- The Marketing Pod