2019

Read on for the results of the CIPR Midlands PRide Awards 2019. Click on the links below to view the winning entries.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Stone Junction and Inspekto
    Creating a new category

Stone Junction delivered very impressive results in creating a whole new category in a niche market. The campaign was based on solid strategy and planning which is demonstrated clearly in the great use of the budget available and the impact delivered. A well deserving winner.

Case study

Silver winner:

  • WPR and REHAU
    Build Your Legacy

Finalists:

  • Citypress and Coca-Cola
    Enter the Dark with Coca-Cola Signature Mixers
  • Edson Evers
    Raising the bar on fire door safety

Internal Communications Campaign

Gold winner:

  • Loughborough University
    Operation Jingle Bells

The judges were highly impressed by this campaign. Loughborough University used a creative approach, reached a wide internal audience and met their objectives in a short amount of time, cutting through the noise during a busy time of year.

Case study

Silver winner:

  • 44 Communications and Boehringer Ingelheim
    Step Up campaign

Finalist:

  • Midland Heart
    Making What Matters Brilliant

Consumer Relations Campaign

Gold winner:

  • WPR
    Pub-licist

This was a highly original campaign that delivered excellent results and exceeded all of its objectives, achieving excellent newspaper and online coverage. The idea underpinning the campaign tapped into wider societal trends and was born from thorough research. This campaign produced impressive results for the client and clearly demonstrated the value of high quality PR.

Case study

Silver winner:

  • McCann PR & Social
    Tackling loneliness for McCarthy & Stone

Finalists:

  • Cartwright Communications
    Facial-Flex campaign
  • Citypress and Beyond Meat
    Can’t Believe It’s Not Meat – Beyond Burger
  • London PR
    Do The Unthinkable
  • London PR
    Driving traffic

Public Sector Campaign

Gold winner:

  • West Midlands Police
    27 Station Road

This was an innovative idea, transferring an existing underused asset to a digital platform, with clear evidence of engagement and impact with the target audience. It revolutionised what was an important asset and made it accessible to all.

Case study

Silver winner:

  • NHS Arden & GEM CSU and West Midlands Police
    Raising awareness of modern slavery

Not-for-Profit Campaign

Gold winner:

  • Liquid
    Westfield Health British Transplant Games #ItTakes2

This was an exemplar campaign based around clear, measurable objectives. Liquid demonstrated how strategic planning can lead to meaningful impact, not just for the organisation but the population as a whole.

Case study

Silver winner:

  • PDSA
    The People’s Vet: PDSA’s national TV series

Finalists:

  • British Ceramic Confederation
    #StopZeroTariffs
  • NASUWT – The Teachers’ Union
    Not Part of the Job
  • One Black Bear and St Basils
    A big wake up call – November Sleepout
  • WPR
    Advent of Change

Healthcare Campaign

Gold winner:

  • Liquid
    Westfield Health British Transplant Games #ItTakes2

This campaign was original, with a simple creative and call to action that the audience would understand. The coverage achieved spanned broadcast, print, online and social, all leading to fantastic awareness. Moreover, it delivered true social impact and is a shining example of the positive power that PR can have.

Case study

Silver winner:

  • Cartwright Communications
    Body Lipo Lincoln campaign

Finalist:

  • London PR
    Do The Unthinkable

Integrated Campaign

Gold winner:

  • BakerBaird Communications
    The BabySaver

BakerBaird Communications delivered a fully integrated campaign which demonstrated  good understanding of reaching different audiences, both in the UK and globally, on very different platforms. The team were aware of cultural sensitivities, showed good stakeholder engagement and demonstrated strong research and delivery. This was a complex project done well with a small budget.

Case study

Silver winner:

  • WPR and Greene King
    World Cup

Finalists:

  • One Black Bear and St Basils
    A big wake up call – November Sleepout
  • The Marketing Pod
    Making the most of the ESOS opportunity
  • The Marketing Pod
    Renewable remedies: driving value in uncertain times
  • WAA Chosen and Geberit
    Sensory Space

Transport or Automotive Campaign

Gold winner:

  • London PR
    Driving traffic

This was a smart campaign, showing a good understanding of target audience and what would be of interest to them, based on the research. London PR used strong tactics and campaigning stories with a clear breakdown of success.

Case study

Silver winner:

  • West Midlands Trains
    May Timetable Launch

Low Budget Campaign

Gold winner:

  • LOROS Hospice
    Dying Matters Week 2019 campaign

This was an excellent example of how good PR can change society. It was both brave in terms of its approach to the subject matter and also very well executed in delivering integrated content across multiple channels. The campaign delivered incredible results for minimal spend and everyone involved should be very proud of what they have achieved – LOROS Hospice is a worthy winner.

Case study

Silver winner:

  • WPR and Hungry Horse
    Cows in Quilts

Finalists:

  • Citypress and Beyond Meat
    Can’t Believe It’s Not Meat – Beyond Burger
  • Edson Evers
    Raising the bar on fire door safety
  • PDSA
    The People’s Vet: PDSA’s national TV series
  • WPR and Hungry Horse
    Pub-Licist

STEM Campaign

Gold winner:

  • Stone Junction
    Busting graphene myths

This was a successful media relations campaign based around detailed planning and delivery considerations. As a result, Stone Junction met and exceeded their objectives, delivering impressive outcomes and impact.

Case study

Silver winner:

  • Stone Junction and Inspekto
    Creating a new category

Finalist:

  • WPR
    Bridging the Energy Gap for Aggreko

Construction, Property or Infrastructure Campaign

Gold winner:

  • McCann PR & Social
    Tackling loneliness for McCarthy & Stone

This campaign was based on thorough research with a strong call to action. It demonstrated a good use of influencer and brand ambassadors and was very engaging. The campaign also includes longevity and long term success and impact, with a good use of community engagement and public affairs. It recognises that not all audiences engage with digital, using the right tools and platforms for the target demographic.

Case study

Silver winner:

  • Gough Bailey Wright
    Stakeholder Engagement & Public Consultation with intu

Finalists:

  • Balls2 Marketing and Certass Trade Association
    Launching Certass Trade Association for local glazing installers
  • DRPG and Redrow
    The Art of Living
  • Liquid
    St. Modwen – industrial & logistics and regeneration
  • WAA Chosen and Geberit
    Pressing Matters

Education Campaign

Gold winner:

  • NASUWT – The Teachers’ Union
    Not Part of the Job

NASUWT delivered a campaign which demonstrated excellent impact against its objectives. This was evidenced through detailed measurement which was impressively aligned with the overall strategy. A worthy winner!

Case study

Silver winner:

  • PDSA
    Pet First Aid – Educating the nation

Finalists:

  • Loughborough University
    Gold Coast 2018
  • Loughborough University
    Staying In Touch

Best Use of Media Relations

Gold winner:

  • NASUWT – The Teachers’ Union
    Not Part of the Job

This was an incredible and highly impactful campaign which was very well executed. Great research underpinned the campaign – it was well-thought-through, identifying the hook and timing well. Clear objectives were achieved through a good understanding of relevant media.

Case study

Silver winner:

  • BakerBaird Communications
    Influencing decision makers: UK2070 Fairer & Stronger launch

Finalists:

  • London PR
    Do The Unthinkable
  • Loughborough University
    Gold Coast 2018
  • Stone Junction
    Busting graphene myths
  • WPR
    Cows in Quilts

Best Use of Digital

Gold winner:

  • WPR
    More Merry For Your Money

WPR delivered a well thought out campaign which used digital capabilities to accurately segment audiences, resulting in exceeding engagement goals. The judges were highly impressed by this detailed campaign which had the audience at its heart.

Case study

Silver winner:

  • Stone Junction
    Bringing the hidden hero into the light

Finalist:

  • Loughborough University
    Gold Coast 2018

Best Use of Social Media

Gold winner:

  • WPR
    More Merry For Your Money

WPR demonstrated expert use of social media in targeting different audiences at a specific time of year. They successfully competed with the noise of many competitors driving similar messages at that time – a worthy winner.

Case study

Silver winner:

  • PDSA
    Pet First Aid – Educating the nation

Best Use of Content

Gold winner:

  • Clarity Comms and Hobgoblin
    Halloween Facebook Live Game Show

This was a highly original campaign which was very well researched and took full account of trends in consumer behaviour. Strong measurement and evaluation of the campaign clearly demonstrated the excellent results that were delivered for the client.

Case study

Silver winner:

  • Loughborough University
    Gold Coast 2018

Finalists:

  • spottydog communications
    A Christmas cracker of a campaign
  • Stone Junction
    Bringing the hidden hero into the light
  • WPR
    Cows in Quilts

Best Event

Gold winner:

  • University of Wolverhampton
    Dr Nuno receives Uni honour

This was a great example of seizing an opportunity, despite short timescales, to generate excellent engagement. Awarding this honour put University of Wolverhampton at the centre of a major community event – a worthy winner.

Case study

Silver winner:

  • PDSA
    75 Years of the PDSA Dickin Medal

Finalists:

  • Loughborough University
    Operation Jingle Bells
  • One Black Bear and St Basils
    A big wake up call – November Sleepout

Best Publication

Gold winner:

  • West Midlands Police
    Newsbeat

The judges were highly impressed by the thorough research and insight that went into the re-design and repurposing of the content in this publication. Consideration went in to why people weren’t previously engaging and reading; active attention to this in the roll-out made for excellent impact against the objectives.

Case study

Silver winner:

  • One Black Bear and Larson-Juhl
    Building 4walls

Finalists:

  • The Marketing Pod
    Making the most of the ESOS opportunity
  • The Marketing Pod
    Renewable remedies: driving value in uncertain times

Outstanding Young Communicator

Gold winner:

  • Jade Mansell MCIPR
    WPR

Jade is incredibly passionate, dynamic, driven and knowledgeable with a thirst for learning new things and a commitment to developing PR as an industry. Her willingness to learn about people development, the value other people can bring and her approach to leadership and management, for someone who didn’t see herself as an obvious leader or manager, really shone through. Jade showed real ambition, putting herself forward for the pitch team, and following through with working on a number of high profile new business pitches, including some very impressive successes for the organisation. She has put a lot of time and effort into mentoring people within the team, as well as focusing on nurturing people outside the industry. Jade is clearly knowledgeable about PR campaign delivery and big picture strategy, and the judges were impressed with her devotion to ideas generation, her energy and her clear love of what she does.

Case study

Silver winner:

  • Lauren Doyle MCIPR
    Balls2 Marketing

Finalist:

  • Laura Bamford MCIPR
    London PR

Outstanding In-House Public Relations Team

Gold winner:

  • Keele University

Keele University’s small team of five have achieved what many might expect from a global agency – reaching 500 million people in the past year through digital, print and broadcast media, and producing more than 170 videos and animations in-house. Their sustainability campaign supported by their regional Cabinet Office and live stream of Sir David Attenborough’s visit has served to build the university’s reputation and its relationships with policymakers. Keele University is a truly outstanding in-house PR team.

Case study

Silver winner:

  • Loughborough University

Finalists:

  • Midland Heart
  • NFU Mutual
  • Warwickshire County Council
  • West Midlands Police

Outstanding Small Public Relations Consultancy

Gold winner:

  • Balls2 Marketing

The judges were impressed by the dynamic approach of Balls2 Marketing which is clearly a fun agency to work for. They have seen impressive client growth and have been able to take projects that, on the face of it, were challenging to bring alive and deliver success through a combination of great ideas and hard work. The judges were particularly impressed by their clear commitment to CPD, which included career path planning. A worthy winner.

Case study

Silver winner:

  • London PR

Finalists:

  • Newsline PR
  • Tribera

Outstanding Public Relations Consultancy

Gold winner:

  • Stone Junction

Stone Junction demonstrated clear business objectives, solid performance against targets, sound strategies for the business and their people, a dedication to CPD and professionalism and a committed meritocracy. This, coupled with solid achievements – including an international media campaign that delivered proven value to their client – makes them a highly impressive agency and a truly deserving winner.

Case study

Silver winner:

  • Balls2 Marketing

Finalist:

  • The Marketing Pod