More than 130 PR professionals gathered at The Biscuit Factory in Newcastle last night for the 2018 CIPR North East PRide Awards ceremony – the region’s annual public relations showpiece.

Newcastle City Council were crowed winners in five categories. The Council struck gold in the Healthcare Campaign category for a community-based, social marketing campaign that encouraged people to lose weight. The ‘Newcastle Can’ campaign worked with businesses to embed healthy habits into the workplace and led to a collective weight loss of 98,448lbs amongst residents.

Integrated agency W North secured a hat-trick of PRide Awards, which included the coveted Outstanding Public Relations Consultancy prize. Judges praised the “fast-growing” consultancy for its “strong business strategy” and commitment to professional development.

In the individual categories, DTW’s Hannah Cheetham MCIPR was named Outstanding Young Communicator, while Deb Sharratt MCIPR won the Outstanding Independent Practitioner award.

Anne-Marie Lacey Chart.PR, MCIPR, Chair of CIPR North East, commented:

The PRide Awards is always a highlight in the communications calendar and, once again, we’ve been impressed by the quality of work that is being delivered by teams across our region.

For any entry to have made it this far in the competition is an achievement in itself, and is testament to the fantastic professionals in the North East who work hard to support their clients’ strategic business objectives, while being committed to the highest level of professionalism, through creative communication campaigns which deliver a real and tangible result.

Full Gold Award winners from the 2018 CIPR North East PRide Awards:

  • Corporate and Business Communications Campaign – Karol Marketing, See Everything, Know Everything
  • Internal Communications Campaign – Northumbria Healthcare NHS Foundation Trust, We share clean air – a smokefree Northumbria
  • Consumer Relations Campaign – W North, #WeAreReeves – Show Your Colours
  • Public Sector Campaign – DTW, Sunderland City Council and FVB Joint Venture, Northern Spire
  • Community Relations Campaign – Newcastle City Council, Changing Lives and Northumbria Police, Small Change or Real Change?
  • Not-for-Profit Campaign – NHS North of England Commissioning Support, Savings for over the counter prescribing
  • Healthcare Campaign – Newcastle City Council, Newcastle Can
  • Integrated Campaign – Karol Marketing, Karol Marketing
  • Low Budget Campaign – Tees Valley Combined Authority, Launching Tees Valley Tourism – Enjoy!
  • Regional Campaign of the Year – DTW, Sunderland City Council and FVB Joint Venture, Northern Spire
  • Best Use of Media Relations – Newcastle City Council, No Time to Waste
  • Best Use of Social Media – Newcastle City Council, Taming the Beast from the East
  • Best Use of Content – Northumbria Healthcare NHS Foundation Trust, Join our journey about our ever-changing NHS
  • Best Event – W North, #WeAreReeves – Show Your Colours
  • Issues, Crisis or Reputational Management – Durham University, Reburying the Scottish soldiers – an ethical challenge
  • Best Publication – Durham University Business School, IMPACT
  • Outstanding Young Communicator – Hannah Cheetham MCIPR, DTW
  • Outstanding Independent Practitioner – Deb Sharratt MCIPR, DebSharratt Communications
  • Outstanding In-House Public Relations Team – Newcastle City Council
  • Outstanding Public Relations Consultancy – W North
  • Communicator of the Year – Jeff Stelling

About the CIPR North East

CIPR North East represents around 300 PR and communications professionals working or living in the area between the Scottish Borders and  North Yorkshire. Our members work in-house in the public, private and voluntary sectors, in consultancies, or as independent practitioners.

About the CIPR PRide Awards

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 15th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).


Koray Camgoz Chart.PR, MCIPR
CIPR Public Relations Manager
Tel: 020 7631 6966
Tweet: @KorComms