Read on for the results of the CIPR North East PRide Awards 2019. Click on the links below to view the winning entries.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • W North
    Attracting investment for Waldo

This was a tightly executed campaign with a specific focus, using a thought leader with genuine experiences and backstory that they could bring to bear on the campaign, influencing investors and building a credible voice for the brand.

Case study

Internal Communications Campaign

Gold winner:

  • South Tyneside and Sunderland NHS Foundation Trust
    Stronger Together (Our ambition to become one Trust)

This was an effective and successful internal communications engagement campaign with clear objectives, tactical execution and outcomes met and exceeded which was delivered on a very low budget. Merging two hospital sites together against a back drop of staff angst and external criticism is no mean feat but ‘Stronger Together’ nailed it on all angles.

Case study

Consumer Relations Campaign

Gold winner:

  • W North
    Launching Cycle Expo Yorkshire

W North made good use of briefing stakeholders to hold back news to allow for the campaign messages to be amplified at the right times. They effectively tapped into key cycling groups locally to maximise messaging and deliver ticket sales. Their use of influencer relations has laid the foundations for years to come beyond the campaign, showing added value. Their measurement and evaluation demonstrated a big jump in ticket sales through building profile for the event.

Case study

Silver winner:

  • Tees Valley Combined Authority
    Tees Valley Backs The Bid

Finalists:

  • Cool Blue Brand Communications
    ercol x Flock Collaboration
  • Narrative Communications
    Launching IRO Timber
  • Tees Valley Combined Authority
    Tees Valley ‘Enjoys’ Flower Power
  • W North
    The launch of Banyan Bar and Kitchen

Public Sector Campaign

Gold winner:

  • Middlesbrough Council
    Fostering Campaign

This was a very emotive campaign to ‘Bring Middlesbrough Children Home’, as it was costing the Council too much in public funds sending foster children out of area, sometimes far away. This multi-media campaign was effectively executed and has led to a significant increase in interest in fostering and adopting children locally, clearly demonstrated through their measurement and evaluation.

Case study

Silver winner:

  • South Tyneside Council
    The Best Start in Life

Finalists:

  • Gardiner Richardson and Fresh
    Quit 16 – Testimonials from Former Smokers
  • Northumberland County Council
    Discover our Land

Not-for-Profit Campaign

Gold winner:

  • Crystallised
    Cheeseburn: Creating a North East Destination for Sculpture

Crystallised impressed the judges with the level of detail and numbers they showcased alongside evidence of the power of integrated communications. This campaign is a true testament to forensically planned campaigns delivering impactful results on tight budgets. Well done, Crystallised!

Case study

Silver winner:

  • Independent Events
    Road Respect – No Look, No Touch

Finalist:

  • Karol Marketing
    Karol Drives Media North

Healthcare Campaign

Gold winner:

  • Gardiner Richardson and Balance, the North East Alcohol Office
    What’s the Harm?

This strong integrated campaign tackled a very tough issue working with multiple agencies as well as PR. Thorough analysis of the insights and current behaviours to debunk myths around alcohol was exemplary. Through a multi-disciplinary approach, Gardiner Richardson delivered successful media relations outcomes.

Case study

Silver winner:

  • South Tyneside and Sunderland NHS Foundation Trust
    #TheresNoBedLikeHome – Red2Green campaign

Finalist:

  • North of England Commissioning Support
    GP Online

Integrated Campaign

Gold winner:

  • Tyne and Wear Metro
    If you Wannabe there go by Metro

This is a really strong example of a well planned, deftly executed integrated campaign. Tyne and Wear Metro delivered a fantastic example of a cross-channel, multi-platform campaign and are a worthy winner.

Case study

Silver winner:

  • North East Local Enterprise Partnership
    Celebrating the Local Growth Fund

Finalists:

  • Cool Blue Brand Communications
    Everything’s easy when you Sleepeezee
  • Gardiner Richardson and Venator
    Community Fund
  • Home Group
    Gateshead Innovation Village
  • Independent Events
    Road Respect – No Look, No Touch

Low Budget Campaign

Gold winner:

  • Foundation of Light
    Give a Quid to Tackle Mental Health

This was a great campaign that effectively aligned supporters, the club, employees, and local stakeholders and champions. The team did everything they possibly could to enhance delivery and achieved all their objectives and more. Well done!

Case study

Silver winner:

  • South Tyneside Council
    Could you fill these shoes?

Finalists:

  • Northumberland County Council
    British Travel Awards
  • South Tyneside and Sunderland NHS Foundation Trust
    Stronger Together (Our ambition to become one Trust)
  • Tees Valley Combined Authority
    Tees Valley Backs The Bid
  • Tyne and Wear Metro
    If you Wannabe there go by Metro

Regional Campaign of the Year

Gold winner:

  • W North
    The launch of Banyan Bar and Kitchen

This was a quirky campaign that made the most of an initial creative idea which changed prior to launch. The energy and passion the team possessed for this project shone through. The team really smashed the targets and expectations of the client, delivering value and return on investment.

Case study

Silver winner:

  • Northumberland County Council
    Discover our Land

Finalists:

  • Gardiner Richardson and Venator
    Community Fund
  • Karol Marketing
    Karol Drives Media North

Best Use of Social Media

Gold winner:

  • Tees Valley Combined Authority
    Tees Valley ‘Enjoys’ Flower Power

This was a multi-platform campaign with a innovative flower wall tactic that enabled a strategy across various social media. Tailored to Instagram, Facebook and a young audience and developed through crowd-sourced research, the campaign had a strong reach, fulfilled the goals and justified the initial outlay by being recyclable for other future events.

Case study

Silver winner:

  • Karol Marketing
    Vango Loves You

Finalists:

  • Karol Marketing
    Punk Up The Base
  • Narrative Communications and Hello Future
    Improving higher education progression rates in Cumbria
  • Northumberland County Council
    Discover our Land
  • South Tyneside and Sunderland NHS Foundation Trust
    #NightwearBeforeChristmas and #KegsNotEggs (Donations for dementia patients)

Best Use of Content

Gold winner:

  • Home Group
    Gateshead Innovation Village

This was an interesting topic and the team made good use of integrated communications to achieve the objectives. The judges were impressed with the large spread of different channels and content, including interactive, utilised by Home Group.

Case study

Best Use of Influencer Relations

Gold winner:

  • Gardiner Richardson and Tyne and Wear Metro
    Pop Pay As You Go campaign

From their attention to detail when targeting the right influencers to implementing creative ideas to support the generation of interesting content, Gardiner Richardson’s strategy and tactics resulted in tangible results for the client. It is clear to see that they had a plan of what they wanted from the influencers they worked with and they went out and got it. Well done!

Case study

Best Event

Gold winner:

  • W North
    The launch of Banyan Bar and Kitchen

This was a solid, well thought out and researched event which attracted key influencers and gained widespread media and social coverage, which went well above and beyond the brief. The event firmly placed the Banyan Bar and Kitchen as part of the community and a go-to place.

Case study

Silver winner:

  • Gardiner Richardson and Grand Central
    The Grand Build

Finalists:

  • Cool Blue Brand Communications
    Finchale Group repositioning: it’s all positive
  • Cool Blue Brand Communications
    TeesAMP takes off with #MakeItInMiddlesbrough launch event

Best Publication

Gold winner:

  • Karol Marketing
    Karol Marketing – Judge a Publication by its Cover

Karol Marketing devised an engaging and highly creative concept for this publication. The judges were impressed by the in-depth research, strong narrative and numerous additional features the team produced for the client, all delivered within a very sharp deadline.

Case study

Silver winner:

  • Karbon Homes
    Customer Magazine – At home with Karbon

Outstanding Young Communicator

Gold winner:

  • Ruth Edmundson
    Gardiner Richardson

Ruth demonstrated an in-depth understanding of the challenges facing the industry. She articulated why, how, what, and when different approaches need to be applied, and provided excellent examples of these from both a strategic and practical perspective. Ruth is committed to staying ‘above the curve’ in terms of her own personal development, and clearly wants to be the best she can be. Congratulations, Ruth!

Case study

Silver winner:

  • Jonathan Barber
    North of England Commissioning Support

Outstanding Independent Practitioner

Gold winner:

  • Michael Lavery MCIPR
    Brand & Reputation

Michael is an outstanding independent practitioner with solid experience of delivering to a high standard across tricky stakeholder and political landscapes. The judges were impressed by his commitment to mentoring others. Michael clearly has a brilliant reputation and truly delivers for clients.

Case study

Outstanding In-House Public Relations Team

Gold winner:

  • Newcastle University

The Newcastle University press office turned a slump in the World University Rankings into a spike after they ramped up proactive media communications using pioneering medical research.

Case study

Outstanding Small Public Relations Consultancy

Gold winner:

  • Karol Marketing

A worthy winner, Karol Marketing’s strategic business strategy, with a relatively new management team, has brought growth in both revenue and their client list. The team has refocused on digital and social to deliver results for their clients and have given a high priority to attracting and developing new talent. With a personal connection to a pro-bono client, Karol showed what it can deliver when it pulls out all the stops for a client with an impressive campaign.

Case study

Outstanding Public Relations Consultancy

Gold winner:

  • Cool Blue Brand Communications

Cool Blue Brand Communications has moved to specialise in a few key markets, in which they’ve developed particular expertise and can demonstrate solid achievements. The agency has demonstrated a clear commitment to continuous staff development, including CPD and professionalism, helping them to show impressive gains in clients and profitability. The judges were impressed by their case study campaign which delivered significant results on a relatively modest budget.

Silver winner:

  • W North