We’re thrilled to announce the results of the CIPR North East PRide Awards 2018. Click on the links below to view the winning entries.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Karol Marketing
    See Everything, Know Everything

A really well thought-out and executed campaign – strategic, creative and very effective. Karol Marketing delivered some fantastic results using a truly integrated approach.

Case study

Internal Communications Campaign

Gold winner:

  • Northumbria Healthcare NHS Foundation Trust
    We share clean air – a smokefree Northumbria

A well thought-out campaign with clear objectives, robust research, systematic implementation and comprehensively evaluated outcomes. The team used positive branding and imagery (moving from ‘change is in the air’ to ‘we share clean air’) with some neat creative touches – including ’ash trees not ash trays’, which saw smoking shelters replaced by trees.

Case study

Consumer Relations Campaign

Gold winner:

  • W North
    #WeAreReeves – Show Your Colours

This campaign delivered on its objectives by using a real understanding of the needs and wants of the target audience to deliver a creative and highly engaging event, which saw them exceed their KPIs and help attract new users to the brand.

Case study

Silver winner:

  • Tees Valley Combined Authority
    Launching Tees Valley Tourism – Enjoy!

Public Sector Campaign

Gold winner:

  • DTW, Sunderland City Council and FVB Joint Venture
    Northern Spire

This campaign stood out not only for its outstanding results, but also the volume of community and influencer engagement undertaken, working hard to capture public interest in the project and the careers required to deliver it.

Case study

Silver winner:

  • Nexus
    Winning funding for an essential new Metro fleet

Finalists:

  • NHS North of England Commissioning Support
    Savings for over the counter prescribing
  • North East Ambulance Service
    Ringing the changes for NHS111
  • Redcar & Cleveland Borough Council
    I foster – so can you!
  • South Tees Development Corporation
    Launching “the Biggest Development Opportunity in the UK”

Community Relations Campaign

Gold winner:

  • Newcastle City Council, Changing Lives and Northumbria Police
    Small Change or Real Change?

This was a brave campaign that tackled a very tough issue. The use of John’s story was inspired. This campaign was sufficiently hard hitting but executed with sensitivity, resulting in it being highly memorable, engaging and effective.

Case study

Silver winner:

  • Gardiner Richardson and Tyne and Wear Metro
    BrickMetro

Finalist:

  • North East Ambulance Service
    Ringing the changes for NHS111

Not-for-Profit Campaign

Gold winner:

  • NHS North of England Commissioning Support
    Savings for over the counter prescribing

This campaign was well thought-out and included some hard hitting facts and visuals. It cleverly balanced creativity and pragmatism with poignant, effective messaging that helped save the NHS a lot of money!

Case study

Healthcare Campaign

Gold winner:

  • Newcastle City Council
    Newcastle Can

This was an important national public health issue addressed through a focused, localised approach which was planned, developed and delivered to resonate with a clearly identified and well-researched target audience. There were some striking metrics within the evaluation – not least the 98,448lbs of weight lost by residents who were persuaded to sign up!

Case study

Silver winner:

  • NHS North of England Commissioning Support
    Savings for over the counter prescribing

Integrated Campaign

Gold winner:

  • Karol Marketing
    See Everything, Know Everything

This campaign is a great example of strong, strategic thinking with a truly integrated approach across owned, earned and paid-for media which extended to events and sponsorship.

Case study

Low Budget Campaign

Gold winner:

  • Tees Valley Combined Authority
    Launching Tees Valley Tourism – Enjoy!

The team showed clear focus and a collaborative spirit with this campaign, involving a whole range of stakeholders and working with a minimal budget and incredibly short timescales. The result was phenomenal – including great press coverage and engagement with key target audiences and using strong influencing skills with journalists. The judging team #ENJOYed.

Case study

Silver winner:

  • Newcastle City Council, Changing Lives and Northumbria Police
    Small Change or Real Change?

Finalists:

  • Creative Business Collaboration
    Castlegate Art Makes Art Public
  • Karol Marketing
    See Everything, Know Everything
  • Redcar & Cleveland Borough Council
    I foster – so can you!
  • South Tees Development Corporation
    Launching “the Biggest Development Opportunity in the UK”

Regional Campaign of the Year

Gold winner:

  • DTW, Sunderland City Council and FVB Joint Venture
    Northern Spire

An extensive campaign with real impact! The judges were impressed by the consultative approach taken to engage key influencers and stakeholders, the use of creative imagery to display the project’s progress, and the breadth of activity and audiences covered to deliver maximum results and impact.

Case study

Silver winner:

  • Nexus
    Winning funding for an essential new Metro fleet

Finalist:

  • Fusion PR Creative and Northumberland National Park Authority
    The Sill: National Landscape Discovery Centre launch

Best Use of Media Relations

Gold winner:

  • Newcastle City Council
    No Time to Waste

This was a great example of how to develop key messages to a range of difference audiences to achieve not only high levels of media engagement, but also changing the behaviours of the residents targeted by the campaign. Involving local politicians and businesses is commendable and the level of press coverage was highly impressive.

Case study

Silver winner:

  • Gardiner Richardson and Tyne and Wear Metro
    BrickMetro

Finalists:

  • North East Ambulance Service
    #wedontstopforsnow
  • W North
    McGuigan Wines

Best Use of Social Media

Gold winner:

  • Newcastle City Council
    Taming the Beast from the East

This campaign demonstrated the team’s highly agile content production capabilities. They devised a well thought through strategy using frontline employees to create relatable and trusted content which made this a standout entry.

Case study

Silver winner:

  • South Tyneside and Sunderland Healthcare Group
    Recognising our #SnowHeroes

Finalist:

  • Northumberland County Council
    Love Parks Week

Best Use of Content

Gold winner:

  • Northumbria Healthcare NHS Foundation Trust
    Join our journey about our ever-changing NHS

The judges were highly impressed by the use of both existing and new research/insight to ensure that this content was as engaging and effective as possible, taking all stakeholders on the NHS’s ever changing journey…70 years on.

Case study

Silver winner:

  • Sarah Hall Consulting and North East Local Enterprise Partnership
    Live, Work and Stay

Best Event

Gold winner:

  • W North
    #WeAreReeves – Show Your Colours

This campaign delivered on its objectives by using a real understanding of the needs and wants of the target audience to deliver a creative and highly engaging event, which saw them exceed their KPIs and help attract new users to the brand.

Case study

Silver winner:

  • North East Ambulance Service
    Driving improvements in urgent and emergency care

Issues, Crisis or Reputational Management

Gold winner:

  • Durham University
    Reburying the Scottish soldiers – an ethical challenge

This was a sensitive, inclusive campaign built on respect and with an ethical approach at its core. The involvement of public and religious groups ensured support for messaging and the use of the CIPR ethical tree in demonstrating the theory evolving into practice was particularly impressive. Well done to all involved.

Case study

Silver winner:

  • Northumbria Healthcare NHS Foundation Trust
    Crisis, what crisis? Winter in the NHS

Finalists:

  • Cool Blue Brand Communications
    Safeguarding Esh Group’s reputation, honouring Brian Manning’s legacy
  • North East Ambulance Service
    #wedontstopforsnow
  • Northumberland County Council
    Beating the ‘Beast from the East’
  • South Tyneside and Sunderland Healthcare Group
    Recognising our #Snow Heroes

Best Publication

Gold winner:

  • Durham University Business School
    IMPACT

IMPACT is a great example of thought leadership best practice. Well researched and well-executed – and well received by a very educated group of stakeholders. A worthy winner!

Case study

Silver winner:

  • Karol Marketing
    Geordie Inspiration

Outstanding Young Communicator

Gold winner:

  • Hannah Cheetham MCIPR
    DTW

Hannah has a clear ambition to have a personal impact on campaigns that matter, but her entry demonstrated goals beyond herself and her agency; Hannah is committed to helping new entrants to the PR industry to understand how they may personally contribute to ensuring the profession is one trusted by its publics. She understands the complexities of the modern communications landscape and has taken the pace of change in PR in her stride, by not only adding real value to her agency, but with an ongoing dedication to improving herself and others.

Case study

Silver winner:

  • Chloe Watson MCIPR
    Cool Blue Brand Communications

Outstanding Independent Practitioner

Gold winner:

  • Deb Sharratt MCIPR
    DebSharratt Communications

Deb embodies versatility and adaptability, embracing change head-on and consistently seeking knowledge for personal development and growth of others. The diversification of her business is impressive; by embracing digital channels, carving out a blogging career and tutoring, she has created a resilient business model and additional services to offer her clients.

Case study

Outstanding In-House Public Relations Team

Gold winner:

  • Newcastle City Council

Newcastle City Council’s team impressed the judges with their dedicated and detailed work. Their ‘Small Change or Real Change?’ initiative in partnership with Changing Lives and Northumbria Police demonstrated the significance of addressing important topics with an innovative approach. The use of research is to be applauded and ensured this campaign started a conversation in Newcastle about a national issue. Congratulations to the team for displaying a comprehensive approach to a sensitive topic.

Case study

Silver winner:

  • North East Local Enterprise Partnership

Outstanding Public Relations Consultancy

Gold winner:

  • W North

W North are clearly successful, fast-growing and have a strong business strategy. The judges were especially pleased to see a demonstrable commitment to development and to the PR profession in such a new company.

Case study