More than 320 PR professionals gathered at the Hilton Manchester Deansgate last night for the 2018 CIPR North West PRide Awards ceremony – the region’s annual public relations showpiece.

Rule 5 secured a hat-trick of Gold Awards, including two for a campaign with The agency were tasked with highlighting the little-known fees that organisations like JustGiving take when accepting donations. Judges were impressed by’s “ground-breaking” work, which ensures 100% of donations – including gift aid – go directly to the chosen charity.

Elsewhere, Manchester Airport, North West Ambulance Service and Weber Shandwick picked up two Gold Awards each, with the latter claiming the coveted Outstanding Public Relations Consultancy award.

In the individual categories, the BIG Partnership’s Sarah Lawless was named Outstanding Young Communicator, while Paula Hunter picked up the Outstanding Independent Practitioner award.

Hayley James Chart.PR, MCIPR, Chair of CIPR North West, commented:

The quality and quantity of top class entries for this year’s PRide Awards was once again very, very high. Everyone who was recognised should feel incredibly proud of their achievements. All our finalists demonstrated a level of insight and strategic thinking that, as the CIPR turns 70, bodes incredibly well for the future of our profession over the next 70 years. The PR profession plays a pivotal role in helping organisations and the wider public navigate the pace of  change in modern life, and so I was delighted we could take a moment to celebrate all that is great about PR in the North West at the PRide Awards.

We were especially pleased to be able to recognise the tireless work of Colin and Wendy Parry, who have created a lasting legacy to their son Tim – and three year old Johnathan Ball – through The Tim Parry Johnathan Ball Foundation for Peace. The Special Award they received honoured their campaigning and their determination in supporting victims of terror across the world. We are proud to be able to celebrate the work of this Warrington-based charity and all that it stands for.

Full Gold Award winners from the 2018 CIPR North West PRide Awards:

  • Corporate and Business Communications Campaign – Firework Public Relations, Business Communications Reimagined
  • Internal Communications Campaign – Sellafield Ltd, It’s okay to talk about mental health here
  • Consumer Relations Campaign – Weber Shandwick, Getting the UK to Love Canned Food
  • Public Sector Campaign – Havas PR and Greater Manchester Health and Social Care Partnership, Making Smoking History in Greater Manchester
  • Community Relations Campaign – Rule 5 and, Millions More for UK Charities, a Wonderful Plan
  • Not-for-Profit Campaign – Rule 5 and, Millions More for UK Charities, a Wonderful Plan
  • Healthcare Campaign – North West Ambulance Service, Make the right call
  • Integrated Campaign – Manchester Airport, Year of the Dog at Manchester Airport
  • Transport or Automotive Campaign – Manchester Airport, Manchester Airport Targets Its Outer Catchment Area
  • Low Budget Campaign – North West Ambulance Service, Hero Next Door
  • Arts, Culture or Sport Campaign – Fido PR and Pankhurst Trust, Deeds Not Words
  • Travel, Leisure or Tourism Campaign – Rule 5 and Blackpool Pleasure Beach, A New Icon for Blackpool
  • Best Use of Media Relations – Smoking Gun and Childs Farm, The Miracle Cream
  • Best Use of Digital – Jam and First Target Recoveries, Creating a buzz about PPI
  • Best Use of Social Media – Intelligent Conversation, Driving a successful social strategy for Eddie Stobart
  • Best Use of Content – Bring Digital, Ann Summers – 30 Day Sex Position Challenge
  • Best Event – N Brown Group, Simply Be – The Curve Catwalk
  • Issues, Crisis or Reputational Management – Electricity North West, Taming the Beast from the East
  • Best Publication – United Utilities, One+ magazine
  • Outstanding Young Communicator – Sarah Lawless, BIG Partnership
  • Outstanding Independent Practitioner – Paula Hunter, PR Hunter
  • Outstanding In-House Public Relations Team – Co-op
  • Outstanding Small Public Relations Consultancy – Petal & Co.
  • Outstanding Public Relations Consultancy – Weber Shandwick
  • Special Recognition Award – The Tim Parry Johnathan Ball Foundation for Peace

About CIPR North West

The CIPR’s North West Group houses over 700 public relations practitioners from across Cumbria, Lancashire, Greater Manchester, Merseyside, Cheshire, Clwyd and Gwynedd.

About the CIPR PRide Awards

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 15th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).


Koray Camgoz Chart.PR, MCIPR
CIPR Public Relations Manager
Tel: 020 7631 6966
Tweet: @KorComms