We’re thrilled to announce the results of the CIPR North West PRide Awards 2021. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Catapult PR
    Passport to Business Benefit

An interesting and practical campaign idea, with a clear strategy, flexible delivery, and good outcomes for the client. Capitalised on green credentials of the client and helped the sector improve as well.

Silver winner:

Refresh PR
Championing more than just decent homes

Finalists:

  • Electricity North West
    Engaging for a 2bn business plan
  • Essity
    The Green Recovery
  • Refresh PR
    Refresh & Culture Shift: For better workplaces everywhere
  • RUMPUS
    Cleaning up UK businesses with WEPA Professional.

 

Internal Communications Campaign

Gold winner:

  • Cumbria County Council
    Intouch – Staying connected during challenging times

A really strong approach to the strategy and what they were trying to achieve through the pandemic. Excellent evaluation results from the measurements in place and showed that careful consideration had been given to meet the objectives.

 

Consumer Relations Campaign

Gold winner:

  • Brazen
    FoodHub Says Just Delete

A cheeky campaign with a small budget that went up against the big boys and delivered impressive results in terms of new customers for Foodhub and increased digital discourse about the brand.

Silver winner:

  • Brazen
    INTRODUCING “SHOW ME THE HONEY” (PIZZA-FLAVOURED BEER)

Finalist:

  • Smoking Gun
    You Do You – Self Partnered Bouquets

 

Public Sector Campaign

Gold winner:

  • Greater Manchester Combined Authority
    Greater Manchester Household Waste Recycling Centre phased reopening

This well-thought-out and well-planned campaign recognised the need to prevent a major issue for the authority around waste management following the lifting of lockdown. Fantastic user engagement and the right mix of short and long-term tactics led to highly positive results and happy residents. A worthy winner.

Silver winner:

  • Viva
    Saving Christmas from Covid in Blackburn

Finalists:

  • Bridgewater Community Healthcare NHS Foundation Trust
    Making the NHS Accessible. HCSW Recruitment Drive 2021.
  • Liverpool Women’s NHS Foundation Trust
    Helping dreams come to life

 

Community Relations Campaign

Gold winner:

  • Font Communications
    Delivering a new retirement community in Chester

A well-considered campaign with a clear goal. Judges were impressed by how they were able to flex when covid hit and the level of research done upfront which was vital to the success of the campaign. This campaign knew its audience and as a result, the campaign hit all the right notes. A great success.

Silver winner:

  • Social
    Social and Council House Scandal

Finalists:

  • Cumbria County Council
    Together We Can
  • Greater Manchester Combined Authority
    GMCA and Premier League Football: Tackling Hate Crime
  • Viva
    Saving Christmas from Covid in Blackburn

 

Not-for-Profit Campaign

Gold winner:

  • Social
    Social and Council House Scandal

An amazing example of what can be done through the power of social media, as well as how through highlighting a societal issue that the communities across the UK will get behind an idea to make a change. George Clarke made a significant contribution to this campaign and continues to play a key role in this conversation being held at all levels.

Silver winner:

  • Social
    Social and Caritas Salford #MiracleOfKindness

Finalist:

  • Catapult PR
    Keep Canny and Carry On

 

Healthcare Campaign

Gold winner:

  • Greater Manchester Combined Authority
    GMHSCP: Shining a Light on Suicide

This strong campaign was high on creativity and its carefully thought-out tactics ensured that the campaign had a big impact across Manchester. Importantly the campaign knew its audience and targeted the right influencers to help the messages breakthrough. Visually striking and impactful, this is a fantastic campaign that raised a great deal of funds and is very worthy of Gold.

Silver winner:

  • Viva
    Lancashire Mind breaks down boundaries during lockdown

Finalists:

  • North West Ambulance Service
    #Inside999

 

Integrated Campaign

Gold winner:

  • Social
    Social and Council House Scandal

An amazing example of what can be done through the power of social media, as well as how through highlighting a societal issue that the communities across the UK will get behind an idea to make a change. George Clarke made a significant contribution to this campaign and continues to play a key role in this conversation being held at all levels.

Low Budget Campaign

Gold winner:

  • Pelican Communications
    Helping wine lose its bottle

A methodical approach and well-delivered campaign, with great creative collateral, that created a buzz and discussion among influencers; generated good levels of coverage; and helped drive attitudinal change in a difficult sector to change.

Silver winner:

  • Smoking Gun
    SOS: Save Our Pools

Finalists:

  • Greater Manchester Fire and Rescue Service
    GMFRS Water Safety Campaign 2020
  • Liverpool Cathedral
    Peace Doves at Liverpool Cathedral
  • Refresh PR
    Championing more than just decent homes
  • Social
    Social and Caritas Salford #MiracleOfKindess

 

Arts, Culture or Sport Campaign

Gold winner:

  • Catapult PR
    Keep Canny and Carry On

A creative campaign that delivered good levels of digital engagement across all platforms. This was a creative response to a challenging scenario.

 

Travel, Leisure or Tourism Campaign

Gold winner:

  • Catapult PR
    Loving Langley During Lockdowns

A really strong approach to the strategy and what they were trying to achieve through the pandemic. Excellent evaluation results from the measurements in place and shows that careful consideration had been given to meet the objectives.

 

Best Use of Media Relations

Gold winner:

  • Catapult PR
    Loving Langley During Lockdowns

This campaign was an example of how to get creative and inject some fun into your communications. The team at Catapult let their imaginations run wild and as a result caught the attention of both local and national media. With something for everyone, the campaign brought Langley to life and delivered some impressive results too. A deserving winner in a tough category.

Silver winner:

  • The Strong Agency
    Turning Up The Temperature For ACAI Outdoor wear

Finalists:

  • Essity
    Changing the Narrative from Panic to Calm
  • Refresh
    Refresh & MyGlazing.com: Stay Safe
  • Smoking Gun
    Silentnight’s Pyjama Army
  • Viva
    Amplifon Awards for Brave Britons goes virtual

 

Best Use of Content

Gold winner:

  • Smoking Gun
    The Great British Bloom Off

The campaign showed the breadth of content utilised by the agency to enhance audience engagement across the identified channels to ensure that they can achieve meaningful results.

Best Event

Gold winner:

  • Viva
    Amplifon Awards for Brave Britons goes virtual

The use of Major Holland’s story really captured the feeling of a nation during the pandemic and demonstrates how it could be used to enhance the narrative behind the event to encourage entries, but also raise awareness of the awards and Amplifon as a whole.

 

Best COVID Response

Gold winner:

  • The Growth Company, Social and MC2
    #HereforBusiness the Greater Manchester business support response

This well-planned campaign supported businesses at a critical time when covid had a devastating impact on trade. Through online webinars and resources to more traditional forms of communications and support the campaign reached out and supported the city’s business community and achieved excellent results which kept businesses running during testing times. A worthy winner of this new category.

Case study

Silver winner:

  • Essity
    Wiping Away Panic Buying

Finalists:

  • Greater Manchester Combined Authority
    Greater Manchester Technology Fund
  • Greater Manchester Combined Authority / Greater Manchester Health and Social Care Partnership
    Safely Managing COVID-19 in Greater Manchester
  • Lancashire County Council
    Adult Social Care Recruitment/Covid-19 Testing Recruitment in Lancashire
  • North West Boroughs Healthcare NHS Foundation Trust
    Transforming staff communications during the 2020/21 Covid-19 pandemic

 

Best Staff Wellbeing Initiative

Gold winner:

  • Brazen
    Putting The ZEN Into Brazen

This is a fantastic well-being approach for staff in the wake of the pandemic and how companies needed to adjust to suit the needs of their staff. They have shown a clear understanding of what will work best for staff, how this will shape the company moving forward, but also how that has ensured ongoing positive morale, supportive environment, and easing the work-life pressures being felt by staff, especially as we all adjusted to the changes in the way of working.

 

Issues, Crisis or Reputation Management

Gold winner:

  • Greater Manchester Fire and Rescue Service
    GMFRS – The Cube fire, Bolton, November 2019

This is an excellent example of how to manage a crisis communications incident. GMFRS demonstrated how to not only deal with the incident in its early stages but also the evolving situation through having not only an appropriate communications structure in place but also to ensure consistency across partner organisations involved so that the messaging was accurate throughout to maintain reassurance and reputation.

Silver winner:

  • Essity
    Wiping Away Panic Buying

 

Best Publication

Gold winner:

  • North West Ambulance Service NHS Trust
    Your Call – our stakeholder magazine

Demonstrates how a ‘digital first’ approach can be beneficial to organisations and how it allows for a broader scope in how the publication is developed for key audiences alongside the more traditional routes e.g. print. This publication also took time to collaborate and engage with other key stakeholders to understand best practices so that it avoided mistakes made by others and offered readers information wanted – ‘talked with, not at’ in style.

Silver winner:

  • Pelican Communications
    Making the Bulletin Covid compatible

 

Outstanding Young Communicator of the Year

Gold winner:

  • Will Catterall
    No Brainer Agency

Will demonstrated a clear passion for PR and the power it can have on business and communities. His commitment to CPD, impressive grasp of handling tricky media situations, and a hunger for meeting and exceeding a client challenge have put him on the road to a bright future in the industry.

Case study

Independent PR Practitioner of the Year

  • Jane Hunt MCIPR
    Catapult PR

An experienced, knowledgeable, and determined practitioner who is a fantastic example of what can be achieved by those working as independent practitioners. Jane is passionate about what she does, is a trusted PR resource for organisations within the region, and can deliver results for clients.

Case study

 

In-House PR Team of the Year

Gold winner:

  • Cumbria County Council

Great entry showing the work of the team with a well-illustrated campaign.

Case study

Silver winner:

  • Greater Manchester Combined Authority

Finalists:

  • Electricity North West
  • Essity

 

Small PR Consultancy of the Year

Gold winner:

  • Viva

We were impressed with the clear, structured objectives and performance analysis at Viva – its step-by-step growth plans are pragmatic even in this year “like no other”. We noted the balance of focus on clients and the business with an equal focus on people and culture – evident in things like the appointment of a head of happiness. The emphasis on maintaining a strong culture seems to have helped see the agency through the tough COVID period. Extending the cultural ethos into the community earned this agency points too – collaborating to showcase the range of local businesses at a time when they most needed the support was also commendable.

Case study

Silver winner:

  • Pelican Communications

 

PR Consultancy of the Year

Gold winner:

  • No Brainer Agency

A brilliant entry, No Brainer Agency showcased strong strategic thinking with an impressive annual fee income relative to the number of employees. Impressive approach to equality, diversity, and inclusion, working with the Taylor Bennett Foundation to impact not only the consultancy but the wider PR industry. It’s excellent that No Brainer Agency have adopted the AMEC framework to strengthen measurement and evaluation efforts, this is evident in the campaign they included which was strategic and well-executed.

Case study

Silver winner:

  • Social
  • Finalist:
  • Brazen