More than 320 PR professionals packed out Edinburgh’s Sheraton Grand Hotel & Spa for the 2018 CIPR Scotland PRide Awards last night – the nation’s annual public relations showpiece.

Weber Shandwick, Wire and Smarts Communicate claimed three Gold awards each, with the latter awarded Gold in the Media Relations category for a hard-hitting campaign with Scottish Government Marketing. The multi-channel campaign highlighted the dangers of speeding and led to a nationwide increase in the number of drivers reducing speed.

Muckle Media were crowned Outstanding Public Relations Consultancy and also received the Gold award in the Consumer Relations Campaign category.

In the individual categories, Gareth Brown MCIPR and Clare Graham MCIPR were named Outstanding Young Communicator and Outstanding Independent Practitioner, respectively.

Ruth Macleod MCIPR, Chair of CIPR Scotland, commented:

This year has seen a number of fantastic entries to the PRide Awards. Whether it’s a campaign or an individual project the level of creativity, planning and professionalism involved has been impressive. The judges have had a real task to identify shortlists for each category within such a strong list of contenders, never mind pick the winners. A huge congratulations to all who made the shortlist and especially to our winners.

Full Gold Award winners from the 2018 CIPR Scotland PRide Awards:

  • Corporate and Business Communications Campaign – Wire and DF Concerts & Events, Agent of Change: Galvanising a Nation
  • Internal Communications Campaign – Falkirk Council, Council of the Future – Making it happen
  • Consumer Relations Campaign – Muckle Media, Private Collection Glenlivet 1943 by Gordon & MacPhail
  • Public Sector Campaign – Smarts Communicate and Scottish Government Marketing, Stop speeding before speeding stops you
  • Community Relations Campaign – Wire, Bloody Big Brunch
  • Public Affairs Campaign – Wire and DF Concerts & Events, Agent of Change: Galvanising a Nation
  • Not-for-Profit Campaign – BIG Partnership, Giving Others a Sporting Chance
  • Healthcare Campaign – Weber Shandwick Scotland and DHI, #DigiInventors Challenge
  • Integrated Campaign – Smarts Communicate and Scottish Government Marketing, Stop speeding before speeding stops you
  • Low Budget Campaign – Volpa, IMCF World Championships: Let Battle Commence!
  • Arts, Culture or Sport Campaign – BIG Partnership, Aberdeen Football Club – Aurora Campaign
  • Travel, Leisure or Tourism Campaign – Weber Shandwick Scotland, Caledonian Sleeper: Waking up in the Scottish Mountains
  • Construction, Property or Infrastructure Campaign – BIG Partnership, Park Quadrant Residences Launch Campaign
  • Best Use of Media Relations – Smarts Communicate and Scottish Government Marketing, Stop speeding before speeding stops you
  • Best Use of Social Media – 3×1 Group, Food Standards Scotland, The Union and Republic of Media, Don’t Let Pink Chicken Spoil Summer
  • Best Use of Photography or Design – Weber Shandwick Scotland,  Pins are a win for windows!
  • Best Event – Smart Energy GB and Message Matters, Cooking local, cooking Smart
  • Best Publication – Scottish Water – SW Magazine
  • Outstanding Young Communicator – Gareth Brown MCIPR, Message Matters
  • Outstanding Independent Practitioner – Clare Graham MCIPR, Advantage PR
  • Public Sector Team of the Year – VisitScotland
  • Outstanding In-House Public Relations Team – Lothian
  • Outstanding Small Public Relations Consultancy – Clark Communications
  • Outstanding Public Relations Consultancy – Muckle Media

About CIPR Scotland

CIPR Scotland is one the 14 national and regional UK groups that make up the Chartered Institute of Public Relations (CIPR). Founded in 1963, CIPR Scotland is now one of the largest CIPR groups in the UK with over 800 members.

About the CIPR PRide Awards

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 15th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).


Koray Camgoz Chart.PR, MCIPR
CIPR Public Relations Manager
Tel: 020 7631 6966
Tweet: @KorComms