This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.
This award recognises the successful engagement of internal stakeholders in any sector through on-going strategic relations to promote organisational objectives.
This award recognises a successful public relations campaign which promotes a consumer product or service in any sector.
This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working for, or in partnership with, them.
This award recognises the successful use of public relations by a charitable or not-for-profit organisation, as well as public relations consultancies working for, or in partnership with, them.
This award recognises a successful public relations campaign in support of a physical, mental or well-being healthcare issue, product, service or initiative, including animal healthcare.
This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the transport or automotive sectors, as well as those that promote a transport or automotive service, product or initiative in any sector.
This award recognises a successful public relations campaign with a budget of less than £15,000.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote a travel, leisure or tourism service, product or initiative in any sector.
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the education sector, as well as those that promote an education service, product or initiative in any sector.
This award recognises a successful public relations campaign or project focused geographically within your CIPR PRide Awards region or nation.
This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.
This award recognises an outstanding digital or social media campaign or project that delivered clear results against defined objectives. The work can be a part of a wider public relations campaign.
This award recognises the most original and effective use of content in a successful public relations campaign or project. Content can include, but is not limited to, video, images, graphics, GIFs, blogs, podcasts, publications and articles.
This award recognises a successful live event organised either in support of public relations objectives or as part of a wider public relations campaign.
This award recognises a successful response to the COVID pandemic. It could cover internal communications, external communications, reputational management through the pandemic. In short, any communication or campaign that was delivered because of the pandemic can be entered, by any organisation from any sector as well as partnerships between organisations.
This award recognises successful delivery of a staff wellbeing initiative within an organisation and the involvement of the communications colleagues within the project.
This award recognises effective communication in an issues, crisis or reputation management context and for the 2021 awards this will non feature COVID related issues, crisis or reputation management. These entries should be entered into category 23 Best COVID response.
This award recognises a printed or digital publication aimed at either an organisation's external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.
This award recognises the achievements, performance and excellent work of young professionals in the industry who are making a valuable contribution to the organisations they work for and showing considerable promise as future leaders.
This award recognises the achievements, performance and excellent work of an independent PR practitioner over the last two years.
This award recognises the achievements, performance and excellent work of an in-house PR team over the last two years.
This award recognises the achievements, performance and excellent work over the last two years of a small PR consultancy - one with an annual PR fee income in their most recent financial year of less than £500,000.
This award recognises the achievements, performance and excellent work over the last two years of a PR consultancy.