Read on for the results of the CIPR South of England and Channel Islands PRide Awards 2019. Click on the links below to view the winning entries.

Note: All case studies are in PDF format and open in a new window.

Corporate and Business Communications Campaign

Gold winner:

  • Switched On and Ecclesiastical Insurance
    Movement For Good

A simple yet creative idea was behind Switched On’s compelling and engaging campaign to launch a new movement to award money to charities across the UK and raise public awareness of its client. Almost 100,000 people participated in this impressive campaign that used an innovative concept and stunning visuals to achieve great cut-through with national media, which was further amplified by regionals.

Case study

Silver winner:

  • Astley Media
    Future of the Workplace

Finalists:

  • Aro PR and Marketing
    Clever Chemistry
  • Energy PR
    Debunking the Myths of Women in Leadership
  • Fieldworks and RetailEXPO
    Re-energising retail with RetailEXPO
  • Sherlock PR
    Shaping positive attitudes in the robot era

Internal Communications Campaign

Gold winner:

  • Solent University
    NSS Campaign

This was a well researched and cost-effective campaign. The buy-in and support for the academic colleagues was impressive and effective. The judges praised the regular monitoring and agile nature of the campaign, together with their evaluation meeting which is already shaping their next campaign.

Case study

Silver winner:

  • GWR
    For the Love of Rail

Consumer Relations Campaign

Gold winner:

  • JBP Associates
    VApril – national consumer awareness programme for vaping

The judges were particularly impressed by JPB Associates’ use of client research as well as their own commissioned research to develop their strategy. Their achievements were excellent with a range of industry, consumer and influencer advocacy and there was evidence of clear behaviour change.

Case study

Silver winner:

  • Energy PR
    Launching A Magical Toy Collection in The States

Finalist:

  • Grayling
    M&S Christmas

Public Sector Campaign

Gold winner:

  • Office of the Police and Crime Commissioner for Hampshire
    Preventing unhealthy relationships: #RaiseAFlag

This creative campaign about a sensitive subject affecting young people really impressed the judges.  Following substantial research, the idea of red flags for unhealthy relationships and green flags for healthy relationships was developed and implemented across a wide range of platforms and media. For the 2018 FIFA World Cup, the theme was extended to include a football reference: ‘Don’t get cornered by an unhealthy relationship – Raise A Flag’. The excellent results on a small budget, along with the delivery by young people themselves, made this campaign really stand out.

Case study

Silver winner:

  • University of Bristol
    Suffrage centenary

Finalists:

  • Bournemouth University
    #digitechfutures Campaign
  • Hampshire Fire and Rescue Service
    Wholetime recruitment campaign and representing the community
  • NHS Devon Clinical Commissioning Group
    #ThumbsUpForCoby
  • Ordnance Survey
    OS Maps routes

Community Relations Campaign

Gold winner:

  • Carswell Gould
    Love Don’t Hate

Carswell Gould were tasked to create a campaign to raise awareness of hate crime in Southampton, which has the second highest rate in the UK, make people understand what hate crime is and communicate to the city-wide population that you don’t have to put up with it and there are many community groups who can support you.  An app to allow third party reporting, a tie in with National Hate Awareness Week and impressive results on a small budget really impressed the judges.

Case study

Not-for-Profit Campaign

Gold winner:

  • Highlight PR
    Minerva’s Owls of Bath

Rather than re-use an existing successful campaign, Highlight PR investigated the impact other city sculpture trails had on the local economy before creating their bespoke regional campaign – Minerva’s Owls of Bath. They used their small budget to generate a carefully targeted campaign, appealing to Bath businesses, schools residents and tourists. Their impressive traditional and social media coverage boosted visitor numbers and raise money for charity.

Case study

Silver winner:

  • Switched On
    ThankYou100

Finalists:

  • JBP Associates
    VApril – national consumer awareness programme for vaping
  • League Against Cruel Sports
    The League Against Cruel Sports countryside campaign

Integrated Campaign

Gold winner:

  • Barefoot Media
    Hospitality Hacks

This campaign tackled an important issue impacting on the region’s tourism economy. At its heart was a creative concept to share industry best practice which had been researched and tested for its resonance with target user groups. Barefoot Media delivered excellent results and exceeded business objectives to recruit to a leaders’ network and action learner groups.

Case study

Silver winner:

  • University of Bristol
    Suffrage centenary

Finalists:

  • AMBITIOUS
    Boosting Brand Authenticity for Dickies Workwear
  • Highlight PR
    Miffy: Colour Your World With Miffy
  • JBP Associates
    VApril – national consumer awareness programme for vaping
  • Orchard Public Relations and Livingroom Estate Agents
    Launching the Livingroom brand in Jersey

Transport or Automotive Campaign

Gold winner:

  • Darren Northeast PR and Yellow Buses
    Busters Beach Party

Darren Northeast PR’s intelligent and targeted promotional campaign produced excellent results on a very modest budget. Taking families to a beach party event on its client’s Yellow Buses was an inspired way to raise awareness of the company and its products, as well as promoting a positive reputation and brand to its key audiences.

Case study

Silver winner:

  • JBP Associates
    First West of England

Finalist:

  • BCP Council
    A338 and Blackwater Junction Scheme Communications Campaign

Low Budget Campaign

Gold winner:

  • Switched On and Ecclesiastical Insurance
    Movement For Good

A simple yet creative idea was behind Switched On’s compelling and engaging campaign to launch a new movement to award money to charities across the UK and raise public awareness of its client. Almost 100,000 people participated in this impressive campaign that used an innovative concept and stunning visuals to achieve great cut-through with national media, which was further amplified by regionals.

Case study

Silver winner:

  • Bournemouth University
    #digitechfutures Campaign

Finalists:

  • Astley Media
    Future of the Workplace
  • Briscoe PR and Hampshire Street Food Awards
    Celebrating Street Food in Hampshire
  • Hampshire Fire and Rescue Service
    Wholetime recruitment campaign and representing the community
  • Reigate & Banstead Borough Council
    Modern Slavery Campaign

Arts, Culture or Sport Campaign

Gold winner:

  • Highlight PR
    Minerva’s Owls of Bath

Rather than re-use an existing successful campaign, Highlight PR investigated the impact other city sculpture trails had on the local economy before creating their bespoke regional campaign – Minerva’s Owls of Bath. They used their small budget to generate a carefully targeted campaign, appealing to Bath businesses, schools residents and tourists. Their impressive traditional and social media coverage boosted visitor numbers and raise money for charity.

Case study

Silver winner:

  • ADPR
    Serious Sailing, Serious Fun!

Travel, Leisure or Tourism Campaign

Gold winner:

  • Barefoot Media
    Hospitality Hacks

This campaign tackled an important issue impacting on the region’s tourism economy. At its heart was a creative concept to share industry best practice which had been researched and tested for its resonance with target user groups. Barefoot Media delivered excellent results and exceeded business objectives to recruit to a leaders’ network and action learner groups.

Case study

Silver winner:

  • Darren Northeast PR and Yellow Buses
    Busters Beach Party

Finalist:

  • Midnight Communications
    Blooming marvellous: 60,000 tulips at Arundel Castle

Regional Campaign of the Year

Gold winner:

  • Highlight PR
    Minerva’s Owls of Bath

Rather than re-use an existing successful campaign, Highlight PR investigated the impact other city sculpture trails had on the local economy before creating their bespoke regional campaign – Minerva’s Owls of Bath. They used their small budget to generate a carefully targeted campaign, appealing to Bath businesses, schools residents and tourists. Their impressive traditional and social media coverage boosted visitor numbers and raise money for charity.

Case study

Silver winner:

  • Reigate & Banstead Borough Council
    Modern Slavery Campaign

Finalists:

  • Briscoe PR and Royal Hospital School
    Seafarers’ Bursary for Royal Navy families
  • Hampshire Fire and Rescue Service
    Amber’s Warning
  • MFPR and largemortgageloans.com
    Delivering a victory for Guernsey mortgage holders
  • NHS Devon Clinical Commissioning Group
    #ThumbsUpForCoby

Best Use of Media Relations

Gold winner:

  • Switched On
    ThankYou100

Switched On commissioned an art installation which featured eight foot high letters spelling out the word “thanks” to inspire the public to say thank you to those who served and sacrificed during World War One. This compelling visual and very comprehensive campaign not only exceeded expectations for media coverage but also encouraged more than 10,000 members of the public to write their own messages of thanks on to the installation itself.

Case study

Silver winner:

  • MFPR and largemortgageloans.com
    Delivering a victory for Guernsey mortgage holders

Finalist:

  • Midnight Communications
    Blooming marvellous: 60,000 tulips at Arundel Castle

Best Use of Social Media

Gold winner:

  • NHS Devon Clinical Commissioning Group
    #ThumbsUpForCoby

The judges were impressed by the sensitive way this emotional campaign was handled. Its success is evident in the claim by the chair of the CCG – “this has probably done more to influence the health of our local population than anything else underway” – and by the fact that the campaign has been adopted by other regions and the national NHS team.

Case study

Silver winner:

  • Ordnance Survey
    Data visualisation campaign

Finalists:

  • BCP Council
    #A338 / Blackwater Junction Improvement Scheme
  • BCP Council
    #hereforyou – Launching BCP Council
  • Hampshire Fire and Rescue Service
    Need More? National on call firefighter recruitment campaign
  • Highlight PR
    Sylvanian Families: Driving Growth in a Challenging Market

Best Use of Content

Gold winner:

  • Orchard Public Relations
    Launching JB Parker’s Bar and Cellar

This was a clever campaign for the opening of a bar and grill. Orchard developed a simple but engaging idea that tapped into the island’s heritage and feelings of nostalgia. Careful segmentation of audiences ensured targeting of potential customers as well as influencers and opinion formers in the hospitality industry. Orchard gained extensive positive coverage and engagement across a range of channels and significantly increased footfall for their client. This campaign delivered excellent short term results as well as a lasting impact on their client’s brand.

Case study

Silver winner:

  • Solent University
    52 Things To Do

Finalists:

  • Barefoot Media
    Hospitality Hacks
  • BCP Council
    #hereforyou – Launching BCP Council
  • Bournemouth University
    #digitechfutures Campaign
  • Wildwood PR
    The Integrated Home Podcast

Best Event

Gold winner:

  • University of Bristol
    Suffrage centenary

This was a well thought out and inspiring event. The event was so successful due to excellent research and planning as well as a good strategy aligning the event with the 100th anniversary of women being able to stand for election. The publicity for the event was very good and the event itself was well organised. The event achieved good coverage across a range of channels on a realistic budget.

Case study

Silver winner:

  • Carswell Gould
    Venturefest South 2019

Outstanding Young Communicator

Gold winner:

  • Emma Hynes MCIPR
    Midnight Communications

Emma is focused, driven, intelligent and passionate about PR. She demonstrates a high degree of knowledge, awareness and commitment to continuing professional development. She is a talented PR professional who is able to demonstrate both breadth and depth in this field. The judges were particularly impressed with her views on ethics and the responsibilities of the PR industry. Emma’s passion for her work shines through, her campaign results are excellent and she clearly has a good grasp on how to develop stakeholder relationships and meet the different needs of her clients. Emma is definitely one to watch for the future.

Case study

Silver winner:

  • Melissa Baker MCIPR
    Wildwood PR

Outstanding Independent Practitioner

Gold winner:

  • Lisa Preston MCIPR
    Amplify PR

Lisa is a consummate professional. She is a CIPR Accredited PR Practitioner who is committed to personal development. The judges commended her commitment to helping others developing their skills by providing free workshops. Her business has overcome the challenges Brexit posed and, with a good range of clients, will surely develop further.

Case study

Silver winner:

  • Rachel Follett MCIPR
    Reach PR

Outstanding In-House Public Relations Team

Gold winner:

  • Office of the Police and Crime Commissioner for Hampshire

Through hard work and skill, the Office of the Police and Crime Commissioner for Hampshire PR team has enabled their organisation to recover from a serious reputational challenge. Through effective communication and engagement with stakeholders, the team saved the day, all whilst delivering campaigns to make their county safer.

Case study

Silver winner:

  • BCP Council

Finalist:

  • St Austell Family Group

Outstanding Small Public Relations Consultancy

Gold winner:

  • ADPR

ADPR impressed the judges with its fantastic team strategy, showing outstanding commitment to the health and wellbeing of staff. This was particularly demonstrated by the recent signing of the “Time of Change Employer Pledge”, ensuring that employees facing mental health challenges feel supported. It was great to see how this strategy reflected in the growing success of this small agency, with increasing turnover year-on-year and excellent client retention.

Case study

Silver winner:

  • Aro PR and Marketing

Finalists:

  • Briscoe PR
  • Building Relations PR
  • Clearly PR
  • Leapfrog PR

Outstanding Public Relations Consultancy

Gold winner:

  • Briscoe PR

Briscoe PR has brilliantly demonstrated its ability in the face of adversity. With a new brand and reinvigorated approach, this small team has produced a significant turnaround in their fortunes. The judges were impressed by the agency’s commitment to CPD and professionalism, outstanding achievements in recent client acquisition and retention and their case study – the launch of a new award which significantly outperformed all its objectives with a relatively insignificant budget. Briscoe PR is a highly deserving winner!

Case study

Silver winner:

  • JBP Associates

Finalists:

  • 8020 Communications
  • AMBITIOUS
  • Barefoot Public Relations
  • Highlight PR