We’re thrilled to announce the results of the CIPR South of England and Channel Islands PRide Awards 2021. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.

 

Corporate and Business Communications Campaign

Gold winner:

  • Spa Communications
    Kao Data: Creating The UK’s Home for AI

The heart of great success is PR agency and client working in complete harmony. Spa and client Kao had this in abundance. A superb industry-forming campaign with end audience and objectives in clear focus throughout.

 

Internal Communications Campaign

Gold winner:

  • Sussex Police
    Uncover The Truth

This campaign to recruit more detectives and increase/improve diversity and inclusion was very well thought out and sensitively executed – and as a result, achieved great results. Great work!

Silver winner:

  • Simplyhealth
    ENERGISE YOU

 

Consumer Relations Campaign

Gold winner:

  • Liquid
    Canadian maple syrup and the banana bread boom

Banana bread and Manon from Bake Off did a great job in lifting spirits during the pandemic with this campaign! It was excellently planned with a clear strategy. Liquid delivered fantastic outputs but the increase in sales was what especially impressed the judges.

 

Public Sector Campaign

Gold winner:

  • Midnight Communications
    Boundless Public Service Day Campaign: championing frontline heroes

Midnight Communications worked hard with Boundless to champion the public sector and civil service, hugely exceeding their initial targets through media coverage, digital, and public affairs. Incredibly impressive results.

Silver winner:

  • Avon and Somerset Police
    Be the Difference

Finalists:

  • Barefoot Media
    Finding success in a pandemic
  • Swindon Borough Council
    Grabbing the council tax rise by the horns

 

Not-for-Profit Campaign

Gold winner:

  • League Against Cruel Sports
    United Against Hunting

This was an excellent, well-thought-through, well-executed campaign with a close eye to the end objective which was secured. The UnitedAgainstHunting campaign is an exemplar to others on how to conduct integrated PR and public affairs, utilising multiple channels to secure success.

Silver winner:

  • JBP Associates
    A Blueprint for Better Regulation

Finalist:

  • Army Cadets UK
    #NoFilter marketing campaign

 

Healthcare Campaign

Gold winner:

  • Pic PR
    Adopt-a-Grandparent

Pic PR and CHD’s Adopt a Grandparent campaign is a wonderful example of what PR can achieve, starting small crossed the pond to the USA and has huge societal benefits as well. Wow.

 

Integrated Campaign

Gold winner:

  • Liquid
    Inspiring a nation of home cooks with maple

The huge sales uplift from this campaign hugely impressed the judges – but massive credit was also given for clear thinking, great creativity, and a truly integrated plan – the media coverage successes do deserve special mention though!

 

Transport or Automotive Campaign

Gold winner:

  • JBP Associates
    Transport or automotive campaign – JBP Associates

Achieving modal shift in public transport is both critical and challenging – JBP showed strategic strength, strong tactical nous, and has clearly made good progress with this campaign. Excellent press coverage!

 

Low Budget Campaign

Gold winner:

  • Bristol City Council and Bristol Waste
    Big Tidy: Bringing the sparkle back to Bristol

A campaign that made a small budget work hard over a 12 month period, the positive framing of an age-old problem energised the people of Bristol to take action. The use of creativity was key given the budget and the relatable concepts spoke to the audience and the judges alike.

Silver winner:

  • Orchard PR
    Orchard PR & Health Improvement Commission – Count 14

Finalists:

  • JBP Associates
    Bold Age Pensioners
  • Pic PR
    #SleepOverToHelpTurnover
  • Target
    Dishmatic goes pink for Breast Cancer Awareness

 

Travel Leisure or Tourism Campaign

Gold winner:

  • Pic PR
    #SleepOverToHelpTurnover

Pic PR achieved excellent results for HOSPA during this very challenging period. The agency secured fantastic media coverage to raise awareness of #SleepOverToHelpTurnover, alongside huge increases in website traffic and while generating impressive support and participation from the hospitality industry.

Silver winner:

  • The Nare
    Launching The Nare’s new Suites during Lockdown

 

Regional Campaign of the Year

Gold winner:

  • Avon and Somerset Police
    Knife crime: A new way forward

A well-thought-through, well-delivered campaign making a real impact on peoples’ lives in Avon & Somerset – all involved should reflect with pride on their work.

Silver winner:

  • Orchard
    Orchard and Skipton International Purple Monday campaign

Finalist:

  • Maxim and the Rochester Bridge Trust
    Rochester Bridge Refurbishment Project

 

Best Use of Media Relations

Gold winner:

  • Pic PR
    Adopt-a-Grandparent

Adopt-a-grandparent was a highly engaging, topical campaign that was right for the time and generated fantastic amounts of global media coverage across all channels. This exceptional level of coverage generated exceptional levels of response and engagement, along with endorsements from an impressive list of companies as well as the Duke of Edinburgh charity.

Silver winner:

  • NJRPR
    The UK s First Drive-In Wedding

Finalists:

  • JBP Associates
    The rise of rogue locksmiths
  • Magenta Associates
    Covid19 & security officer deaths report

 

Best Use of Digital and Social Media

Gold winner:

  • MTM
    Maximising Fairline’s opportunities to engage with its audience

Without face-to-face contact, Fairline stood to put sales on hold until Lockdown was lifted. This clever use of digital brought the Fairline Virtual Marina to life in an extraordinarily successful campaign by MTM that brought more than £1million of sales from a tiny budget.

Silver winner:

  • Liquid
    Showcasing Rossborough to its future workforce

Finalist:

  • Barefoot Media
    Creating digital sales for Rosemullion Distillery
  • JBP Associates
    SodaStream’s My Only Bottle Influencer Launch
  • Wild Card PR
    GINSTERS BEST ENJOYED AT HOME

 

Best Use of Content

Gold winner:

  • Transform Communications
    The Curious Investor’s Guide to… Scaling-up a business

Transform Communications successfully made financial advice intriguing and engaging, which was down to the clever planning backed by sound insights. The key to the content was the authentic approach taken to the guide, using real voices from the sector in an easy-to-consume way, resulting in content that was genuinely helpful – and helped position Anderson Financial Management as a thought leader

Silver winner:

  • KOR Communications
    Launching the countrys newest National Nature Reserve

Finalists:

  • JBP Associates
    VApril 2020 and 2021
  • Magenta Associates
    Supporting the COVID-19 Response
  • Midnight Communications
    Boundless Public Service Day Campaign: championing frontline heroes

 

Best COVID Response

Gold winner:

  • Government of Jersey – J3 Ltd – Freedom Media
    Nightingale Build Project – Jersey

In this, the most highly contested category the Nightingale Build Project – Jersey was the well-deserved winner. The speed and precision of the communications were part of the success of this 3-week campaign to build a field hospital and the team also had the foresight to create future collateral.

Case study

Silver winner:

  • Pic PR
    Adopt-a-Grandparent

Finalists:

  • Barefoot Media
    Finding success in a pandemic
  • Bristol City Council and South Gloucestershire Council
    Community surge testing in Bristol and South Gloucestershire
  • Swindon Borough Council
    Getting off the Government’s naughty step
  • University Hospitals Plymouth NHS Trust – Plymouth
    NHS Communications Role In Safe and Effective Response

 

Issues, Crisis or Reputation Management

Gold winner:

  • NHS Devon Clinical Commissioning Group
    Healthier and Happier Holsworthy

By co-designing this campaign with service users and communities, this campaign is now an exemplar used by NHSEngland across the country. Everyone should be rightly proud of their work, taking a difficult challenge and turning it around for the benefit of all.

Silver winner:

  • Bristol City Council
    Responding to the fall of Colston

 

Best Publication

Gold winner:

  • Integrated Care System for Devon
    Devon Together Newspaper

Joining up different parts of public services to present a coherent voice to communities across Devon, all partners were determined not to leave behind those who are social-media excluded and physically isolated. Worthy Gold winners.

 

Outstanding Young Communicator of the Year

Gold winner:

  • Charlotte Sanville
    Ecclesiastical Insurance Group

The judges were incredibly impressed with Charlotte’s passion and commitment to the sector and in her achievements to date, not least gaining CIPR Chartered status. Charlotte is a passionate communicator with an incredibly bright future and is a deserving winner of this year’s CIPR South West and Channel Islands Outstanding Young Communicator of the Year award. Well done!

Case study

Silver winner:

  • Sophie Peters
    Barefoot Media

Finalists:

  • George Gough
    Sussex Police
  • Hattie Frisby
    Barefoot Media
  • Jennifer Rollason
    Bristol Waste Company

 

Independent PR Practitioner of the Year

Gold winner:

  • Ben Veal MCIPR
    Second Mountain Communications

Ben is climbing his second mountain with grace, with the respect of his peers and his clients, a shining example for our profession and his region.

Case study

Silver winner:

  • Lisa Preston MCIPR
    Amplify PR Limited

 

In-House PR Team of the Year

Gold winner:

  • Sussex Police

Great entry showcasing the actions undertaking by the team, but also the impact their actions had on the residents of East and West Sussex.

Case study

Silver winner:

  • University Hospitals Plymouth NHS Trust – Plymouth

Finalist:

  • Avon and Somerset Police
  • Ecclesiastical Insurance Group

 

Small PR Consultancy of the Year

Gold winner:

  • Transform Communications

Hard work and resilience are winning the day for Transform through lockdowns – and also winning the agency the CIPR gold for its region. The refocus on its proposition, growing its team to plug sales and marketing gaps, and the launch of a digital marketing division earlier this year earns it a gold.

Case study

Silver winner:

  • Barefoot Media

Finalists:

  • Astley Media – Exeter
  • Pic PR

 

PR Consultancy of the Year

Gold winner:

  • Orchard

This entry showed strong strategic thinking around business growth, and an investment in staff through a strong commitment to continuous professional development, particularly Chartered PR. The use of the COM-B model in the campaign was excellent, the tactics were creative, and there was a good emphasis on measurement and evaluation.

Case study

Silver winner:

  • Jargon PR

Finalists:

  • JBP Associates
  • KOR Communications
  • Liquid