More than 200 PR professionals gathered at The Queens Hotel in Leeds last night for the 2018 CIPR Yorkshire and Lincolnshire PRide Awards.

Local agency Umpf swept the board winning seven Gold Awards, including a double for the creative ‘up yours I quit’ campaign, on behalf of Multilotto.

Bradford District Care NHS Foundation Trust took home the Regional Campaign of the Year award for an inspiring project, which raised awareness of mental wellbeing and signposted people to vital support services. Judges praised the campaign for encouraging people to ‘catch up with a cuppa’ and talk openly about their mental health.

Acceleris struck Gold in the Issues, Crisis or Reputational Management category and the agency’s Account Director Rebecca Jackson was named Outstanding Young Communicator. Elsewhere, Harris and iseepr were named Outstanding Small Public Relations Consultancy and Outstanding Public Relations Consultancy, respectively.

Amy Airey MCIPR, Chair of CIPR Yorkshire and Lincolnshire, commented:

The quality of entries at this year’s Yorkshire and Lincolnshire PRide Awards are testament to the talent we have within our counties. It’s an exciting time to work in PR and communications in the region for many different reasons and I’m confident the industry will embrace this and continue to adapt and evolve accordingly, and do us all proud!

Full Gold Award winners from the 2018 CIPR Yorkshire and Lincolnshire PRide Awards:

  • Corporate and Business Communications Campaign – Faith PR and Johnsons of Whixley, Cultivating Johnsons’ rooted reputation
  • Internal Communications Campaign – Engage Comms and Harry Fairclough Construction, Building a communications culture
  • Public Sector Campaign – NHS Wakefield CCG & Umpf, The Twelve Days of Christmas
  • Not-for-Profit Campaign – The Right Agency, Lhasa: Predicting the Data Sharing Future
  • Integrated Campaign – Umpf, ‘up yours i quit’
  • Transport or Automotive Campaign – Social Communications and Bradford Council, Next Stop Bradford
  • Low Budget Campaign – Umpf, Calming Tears with ‘Teddy Goes For A Swim’
  • Arts, Culture or Sport Campaign – Capital B Media and Barnsley Museums, National search for a 21st century miller
  • Regional Campaign of the Year – Bradford District Care NHS Foundation Trust, Local communities get talking about mental health
  • Best Use of Media Relations – Umpf, ‘up yours i quit’
  • Best Use of Social Media – Approach PR, Ilkley Carnival
  • Best Use of Photography or Design – Umpf, Bike-on-the-Roof PR Stunt is 1st Glass
  • Best Event – Umpf, Private Gigs in Student Digs
  • Issues, Crisis or Reputational Management – Acceleris, Securing the future of the UK maritime industry
  • Best Publication – Umpf, Calming Tears with ‘Teddy Goes For A Swim’
  • Outstanding Young Communicator – Rebecca Jackson, Acceleris
  • Outstanding In-House Public Relations Team – Skipton Building Society
  • Outstanding Small Public Relations Consultancy – Harris
  • Outstanding Public Relations Consultancy – iseepr
  • Outstanding Contribution to Regional News – BBC Look North
  • Outstanding Contribution to Regional News – ITV News Calendar

About CIPR Yorkshire and Lincolnshire

The CIPR Yorkshire and Lincolnshire group aims to provide a local support network for CIPR members.

About the CIPR PRide Awards

The CIPR PRide Awards is the UK’s most prestigious nation-wide awards scheme, recognising excellence in public relations and communications across Scotland, Wales, Northern Ireland and six English regions. Past winners continue to reap the benefits of their successes long after achieving them. Now in its 15th year, the PRide Awards attracted around 1,000 entries from public relations teams, consultancies and individuals across the UK.

About the Chartered Institute of Public Relations

Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is by far the biggest member organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, we are the leading representative body for the PR profession and industry in Europe.

The CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).


Koray Camgoz Chart.PR, MCIPR
CIPR Public Relations Manager
Tel: 020 7631 6966
Tweet: @KorComms